Walmart’s Domestic and Global Marketing

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This paper will be about Walmart’s domestic and global marketing. The paper will be identifying the environmental factors that affect Walmart’s domestic and global marketing decisions and many other marketing decisions. Walmart itself has about 11,000 retail units in 27 countries. They employ 2.2 million associates around the world with 1.3 million associates being in the United States (Walmart, 2014). Walmart’s environmental factors When looking at Walmart who is an empire giant there are many things that can affect their domestic and global marketing decisions. Some issues that Walmart is trying to change is the environment, fighting hunger, empowering women and providing access to healthy, affordable food. Walmart is driving meaningful change in a way that no other company can and they are committed to using their size and scale to help the world live better (Walmart, 2014). The environment is very important to Walmart. Walmart has three environmental sustainability goals energy, waste and products. Walmart vows to be supplied 100% by renewable energy, to create zero waste and to sell products that sustain people and the environment (Walmart, 2014). Global interdependence and Trading Global interdependence means that countries around the world are dependent on one another for certain things. This is especially apparent concerning imports and exports of goods between countries. Walmart makes every effort to save people money by providing goods and services at lower prices than their competitors. The company does this so they can pass the savings to Walmart customers. With many consumer seeking low prices, Walmart continues to increase its customer base, which contributing to the company’s sustainability. However, Walma... ... middle of paper ... ...e and have the product shipped to their home without having to ever leave the comfort of their home. Conclusion This paper was about Walmart’s domestic and global marketing. The paper identified the environmental factors that affect Walmart’s domestic and global marketing decisions. Also the paper described the other factors that affect the marketing decisions of Walmart. References Walmart. (2014). Walmart. Retrieved from http://corporate.walmart.com/ Walmart. (2014). Retrieved from http://en.wikipedia.org/wiki/Walmart Chavis, J. (2014). Different Economic & Political Systems When Doing Business. Retrieved from http://www.ehow.com/about_5335760_different-political-systems-doing-business.html Walmart Breaks Rules, Then Seeks to Change Them. (2012). Retrieved from http://walmart1percent.org/2012/04/25/walmart-breaks-rules-then-seeks-to-change-them/

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