Visual Mental Imagery and the Average Subject

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Introduction

The enduring differences between individuals are an intriguing subject area in modern psychology. An interest in examining how people differ in their thinking, feeling and behaviour has developed over time. Even over 2000 years ago, Plato stated “No two persons are born exactly alike; but each differs from the other in natural endowments, one being suited for one occupation and the other for another”.

Moving forward in time to 1984, Shackleton and Fletcher pointed out that within the study of scientific psychology of human behaviour, individual differences can easily get lost and brushed off as noise to data. Much of previous research has been concerned with the general processes of the ‘normal’ population such as learning, thinking, memory and perception. It is through this research on ‘average’ behaviour that general theories have been formulated, tested and retested, which led to a greater understanding of the underlying cognitive processes of the human mind. However, while many researchers are searching for what is universal, they bypass the fact that each individual may be reacting differently to the conditions of the experiment. One can appreciate that there are certain aspects of humans that are universal and other aspects that are unique to individuals. This point was illustrated by Kluckhohn & Murray back in 1953, they stated: “Every man is in certain respects (a) like all other men, (b) like some other men, (c) like no other man"(p.53).

This essay will explore the different measures of psychology research and how they tackle different questions in a chosen field of Cognitive Psychology. The measures that will be compared are; single case studies of brain injury and pathology, ‘average’ behaviour across d...

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