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Gender roles and stereotyping
Gender and violence in the media today
GENDER ROLES and STEREOTYPE STEREOTYPES ISSUES paper
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The media has become one of the main sources where people obtain their information from. This information can be taken in knowingly, or through subliminal messages. The media includes magazines, videos, commercials, television shows, and movies. Since, media has major influence over the public; violence being portrayed in the media is causing problems. Violence against women in the media has been happening for decades. The violence has been taking shape in many forms, as in emotional and physical violence. The types of emotional violence portrayed in the media include sexualizing, degrading, and treating women as less than human. The types of physical violence used in the media include hitting, slapping, kicking, sexual assault, and strangling. For a social advocacy project, a PowerPoint and letter were made, describing how media has been using the violence of music to sell products using research and theory from a psychology of women class.
The violence of women being portrayed in the media has gone on for a very long time. The project described in this paper started in the 1950’s, but could have gone further back. In the 1950’s, women were seen as objects at home. Most of the ads were geared toward a woman doing household chores such as cooking and cleaning. These ads focused mostly on the frailty and submissive behavior of women. The ads featured women cooking dinner, being spanked, and the impressiveness of a woman being able to open a ketchup bottle. In the 1960’s, advertisements that objectified women the most were cigarette companies. They placed women as the official sex symbol of smoking. These ads were mostly geared toward men in an attempt to raise cigarette sales ( Stanford School of Medicine). In the 1970’s, little ...
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... was sent explaining the situation and how it can be improved. However, no response was given. Hopefully, the letter, and information still made an impact, and if more people stand up against the violence of women in the media, the way women are depicted will change for the better.
Works Cited
Etaugh, C.A., & Bridges, J.S. (2013). Women’s lives: A psychological exploration (3rd edition).
New Jersey: Pearson.
Huffington Post. (2010). Brooke Shields on her 1980 Calvin Klein Campaign: 'I'm still kind of shocked' (VIDEO). Retrieved by http://www.huffingtonpost.com/2010/04/26/brooke-shields-on-her-198_n_551681.html
Stanford School of Medicine. (n.d.). Objectifying women. Retrieved by http://tobacco.stanford.edu/tobacco_main/images.php?token2=fm_st031.php&token1=fm _img0769.php&theme_file=fm_mt012.php&theme_name=Targeting%20Women&subth
eme_name=Objectifying%20Women
Instead, women are being discriminated and treated as inferior due to the stereotypes that are portrayed in the media. The media creates and reproduces ways of seeing that at a minimum reflect and shape our culture. We can look at the media to understand more about a culture’s values and norms, if we realize the limitations of looking at the media. For example, one may ask, does the news based in the United Sates represent what the American culture is like, or only what stands out from everyday American culture? The answer to that is no. Instead, the media represents what it thinks it will be able to sell and is supported by advertisements. This includes violent acts, the sensationally and inappropriate. Jhally reminds us that “it is this male, heterosexual, pornographic imagination based on the degradation and control of women that has colonized commercial culture in general, although it is more clearly articulated in music videos” (Jhally 2007). Therefore, “media content is a symbolic rather than a literal representation of society and that to be represented in the media is in itself a form of power—social groups that are powerless can be relatively easily ignored, allowing the media to focus on the social groups that ‘really matter’” (Gerbner,
In the majority of early cultures and societies, women have always been considered subservient and inferior to men. Since the first wave of feminism in the 19th century, women began to revolt against those prejudicial social boundaries by branching out of the submissive scope, achieving monumental advances in their roles in civilization. However, gender inequality is still prevalent in developed countries. Women frequently fall victim to gender-based assault and violence, suffer from superficial expectations, and face discriminatory barriers in achieving leadership roles in employment and equal pay. Undoubtedly, women have gained tremendous recognition in their leaps towards equal opportunity, but to condone these discrepancies, especially
This is from the book The Lolita Effect. In this section is the main idea of the book talking about how media has made it okay, and sometimes encouraged, to treat women poorly and violently that it is a major issue in today’s society.
Many of us have seen a Disney movie when we were younger. Disney movies captured our attention with their good morals and successful conclusions of finding their true love. The animations and music transform us into a land of magic where anything is possible if we just believe. Disney movies wrapped us in the idea that good always triumphs evil, that happy ever after exists. We have become the generation of Beauty and the Beast, 101 Dalmatians, Dumbo and Snow White as children now have not heard of these or have watched them. Some of these movies have been recreated and released in high definition and on DVDs in the past few years, but the structure and themes of the movies stays the same. However, we never stop and think about the undertones in Disney movies. They contain abuse, violence, dysfunctional relationships, and gender stereotypes, which is not appropriate for children. They may not understand what abuse, violence, dysfunctional relationships, alcohol or gender stereotypes are at their ages but do we want them to think that it’s normal. When we think that little girls watch these movies where the female characters are controlled by man or need a man to watch over them, they are not creating good role models for them. Would we not want them to have a better understanding that women do not have to have a prince charming to be happy, women can be independent and have careers and yes find love but not give everything up so their prince charming has the control.
The media, including television programming, cartoons, film, the news, as well as literature and magazines, is a very powerful and pervasive medium for expression. It can reach a large number of people and convey ideas, cultural norms, stereotypic roles, power relationships, ethics, and values. Through these messages, the mass media may have a strong influence on individual behavior, views, and values, as well as in shaping national character and culture. Although there is a great potential for the media to have a positive and affirming effect on the public and society at large, there may be important negative consequences when the messages conveyed are harmful, destructive, or violent.
One of the most significant health and social problems affecting every society in the world today, irrespective of age, race, ethnic, socio-economic, and religious groups, is Domestic Violence against women.
The media has changed significantly over the past decades. Technology has modified our abilities to expand our communication network, and it allows companies to spread their commercials over many different continents. Research done by Roberts (1993) shows that adolescent and children are often very influenced by media that involves sexual or violent conduct. This research is based on media involving children and adolescents, however this does not eliminate the effect media has on adults (Singer & Singer, 2001, p. 269).
4) Kilbourne, Jean. Killing Us Softly 3: Advertising’s Image of Women. Dir. Sut Jhally. DVD. Media Education Foundation, 2000.
Gender-based violence has been recognized as a large public health problem as well as a violation of human rights worldwide. One out of three women has been beaten, coerced into sex, or abused in another way at least once in her life (www.infoforhealth.org). The abuser is usually a member of the family, introducing the difficult problem in that the abuse usually happens behind closed doors, and is often viewed by cultural norms and legal systems as a family matter rather than a crime.
Introduction: Violence against women of colour is influenced by the intersection of racism and sexism. I think, marginalized women are suffered in the society in many ways because of gender and racial discrimination. They are facing significant sexual harassment, domestic violence and oppression in their everyday life. Severity and frequency of domestic violence are depending on the intersectionality. Such as, disabled and black women are suffering more domestic violence.
Trends and Statistics The Victoria Health Services ( VicHealth) defines violence as the intentional use of physical force on either the self or another person with a high likelihood of inflicting injuries that either physical, emotional or psychological (Preventing violence against women in Australia, 2012). Since the use of force involves the subordination of the weaker by the strong, women are disproportionately likely to face violence compared to men. According to a study conducted by the Australian Bureau of Statistic (ABS), 36% of women in Australia reported to the police a case of physical assault ("Measuring domestic violence and sexual assault against women – Parliament of Australia," 2017). These records show that 19% of women undergo sexual assault in Australia annually ("Measuring domestic violence and
With so much exposure to this type of media, it is easy to become desensitised to it. With America becoming numb to the violence in these advertising tactics, domestic violence is an increasing problem as brutality against women has become trivialized. Jean Kilbourne 's “‘Two Ways a Woman can get Hurt”: Advertising and Violence’ argues that violence in advertising profoundly affects people in a skewed physiological manner, leading to violence against women. Kilbourne insists that “...violent images contributes to the state of terror...” felt by women who feel victimized by men who “...objectify and are disconnected...” from the women they mistreat (431). She furthers her argument by dictating that “....turning a human being into…an object, is almost always the first step towards justifying violence against that person” (431). So much of the media that America consumes is centered on dehumanizing women into an object of male enjoyment. It is difficult to have empathy toward a material object. Because of this objectification, men feel less guilty when enacting brutality upon women. Violence becomes downplayed because it is seen everywhere - in advertising and media - and this has contributed significantly to the cases of domestic violence in America. America has become numb to violence against women in advertising, leading to an alarming increasing domestic violence in this
The United Nations Declaration on the Elimination of Violence Against Women defines gender-based violence (GBV) as, “Any act…that results in, or is likely to result in, physical, sexual, or psychological harm or suffering to women, including threats of such acts, coercion or arbitrary deprivation of liberty, whether occurring in public or private life.” It is also broadly defined as any harm to a person due to the power disparities caused by gender inequality. Gender based violence includes childhood sexual abuse, “prenatal sex selection in favor of boys, female infanticide, dowry deaths, honors killings ,female genital mutilation, trafficking and forced prostitution, forced early marriage, sexual assault and intimate partner violence”
More than a thousand women are killed worldwide each year by men. The violence committed against women is becoming worse. Men have no compassion and just kill women as if they were animals that are not worth anything. In the City of Juarez women are kidnapped then killed by men. Bodies are found far away from the cities were nobody can find them. Fortunately women are now being protected by laws that say that no type of violence can be committed against women.
Media technologies are becoming an important aspect of today’s society. Each and every day, people interact with media of many different forms. Media is commonly defined as being a channel of communication. Radio, newspapers, and television are all examples of media. It is impossible to assume that media is made up of completely unbiased information and that the media companies do not impose their own control upon the information being supplied to media users. Since many people use media very frequently, it is obvious to assume that it has affects on people. According to the text book Media Now, "media effects are changes in knowledge, attitude, or behavior that result from exposure to the mass media," (386). This leaves us with many unanswered questions about media and its influences. This paper will look at how the effects of media are determined and explore the main affects on today’s society - violence, prejudice, and sexual behavior.