Victoria Secret: The Secret Brand Of The Secret

1224 Words3 Pages
bulb-icon

Recommended: The concept of brand strategy

I have chosen Victoria Secret as the brand for my snapchat story. This is because they are a company who effectively uses social media and choose the right MARS tools. This then satisfies the customers needs and wants and makes Victoria Secret a popular and successful brand.

Marketing is the process to creating a plan which covers the 4 p’s. These include product, place, price and promotion.

Victoria Secret (VS) uses many touch points that are consistent and this results in customers knowing what they are going to get. One touch point that they well is the iconic bags. Even though it may not seem like a big deal it a very successful way of marketing themselves and giving the customer something a little bit extra and more special.

Victoria …show more content…

By receiving frequent emails from the latest sales, becoming a loyalty customer, and portraying a VS girl makes the customer feel like they are buying into the brand.

An email directed to the customer, especially if it is personalised can strengthen their relationship with the brand and build loyalty.

Retail is the process of selling consumer goods and/or services to customers through multiple channels of distribution to earn a profit.

The first kind of retail Victoria Secret use are physical (brick & mortar) stores with 1,100 stores worldwide.

The brands objective originally was to make what was an uncomfortable experience (shopping for lingerie) by men to one that could be light hearted and fun.

This has now evolved so that the retail experience is appealing to woman (a range of ages) and from the moment you see the store from a distance creates an inviting environment.

The well known pink interiors are eye catching and the garments are presented in a luxurious way. It has become a one stop shop for woman to not only buy lingerie but but also other girly, feminine toiletries and …show more content…

The overall customer experience is derived from all aspects of shopping at either of these being consistent and their expectation of what the brand will deliver, being met.

Victoria Secret use online data to make merchandising choices that will have a positive impact and make the product sell. They do this by streamlining what is online to match what is in store.

Victoria Secret can be said to be what is termed a 360 degree brand. This means all channels are linked and correspond to one another. Catalogue, stores and online will all launch and promote the same product in the same way with the same quality and positioning
Since generation Y has been around the need for online has become a higher demand. Even though you may not experience the ‘full’ aesthetic of the brand, you can get instant purchases which satisfy your needs at that exact time.
Sales are the efforts put forth to attain a company’s sales objectives. In order to complete the process of selling a product/service the following steps are critical.

The sales associates are very important within the brand as they are the ones who actually sell the product (and deliver on the brand

Show More
Related

  • Compare And Contrast Victoria And Fredericks Of Hollywood

    814 Words  | 2 Pages

    They both sell lingerie, basic under garments and brassiere. They both sell to the everyday wear as well as the sexy wear for special occasions. I do not know why the option of going to Frederick’s is worse than Victoria’s Secret but it is. As I stood in front of Frederick’s and saw the deep red walls with the very voluptuous girls on the banners I just could not find the products appealing. The girls have more sex appeal than Victoria’s Secret models even in pictures. The models for Frederick wear darker makeup with the brassiere pushing their breast out of their bra cups. Even comparing the famous models that are a part of the campaign are so different. Megan Fox is the global ambassador of Fredericks of Hollywood and she is the perfect look of sultry and oozes sex appeal. She embodies her bright red lips to her curvy body making every person want to lust after her. Victoria’s Secret models are beautiful and curvy but they smile and they look very comfortable in their advertisements. It appeals to the general public instead of just someone trying to seduce a man into

    Read More

  • Analysis of Express

    997 Words  | 2 Pages

    ... both a mixed gender store caters more to female and has the male merchandise all the way in the back of the store.

    Read More

  • Swot Analysis For Ulta Beauty

    1574 Words  | 4 Pages

    Provides a unique atmosphere - Their large open stores, packed with designer brands, gives an elegant feeling, with light colored walls that can’t be found at your local drug store. Also, with a low-pressure sales strategy they provide a very relaxed shopping experience.

    Read More

  • Market Analysis: TJ Maxx

    1240 Words  | 3 Pages

    While there are services similar to ours – such as try.com – when a customer shops online they are not choosing between services that allow them to try clothes on online. Our service is valued in the context of their total shopping experience, not as the end-all, or in other words the appeal of our product to them is not simply that they can try on clothes when shopping online, but that in trying on clothes when shopping online they can be more sure of as to whether or not the clothes will look or feel right, enhancing their total shopping experience. Therefore, in evaluating our impact on customers, our competitors will be viewed as other ecommerce websites (against us as the totality of TJX’s ecommerce and in particular how we enhance the value of

    Read More

  • Diagnostic Services Inc.: Case Study: Diagnostics Services Inc.

    1271 Words  | 3 Pages

    As the salespeople’s immediate supervisor, it is the primary responsibility of the manager to provide proper training to enhance the salespersons’ effectiveness and improve their skills. Given the importance of having a productive and enthusiastic sales team, the manager needs to develop and manage effective reward and compensation packages to ensure a highly motivated and satisfied sales force. Sales managers also ensure that the company 's standards of professionalism, image, and branding are consistent with the sales team’s interaction with company customers. The manager 's presence also makes customers feel valued as well as provide credibility on behalf of the company (Pilling, Donthu, & Henson,

    Read More

  • Frito-Lay Dips

    1741 Words  | 4 Pages

    Sales and delivery personnel have a unique system and they work well together. Large sales force of over 10,000 individuals.

    Read More

  • Comparing HEB And Wal Mart

    1019 Words  | 3 Pages

    First, when shopping, a big factor that will impact a customer 's experience is the customer service. Whether it’s from a simple “hello”, or an employee going out

    Read More

  • Marketing: Burberry Target Audience

    944 Words  | 2 Pages

    The principles of marketing (The Times 100, n.d) are a range of processes concerned with finding out what consumers want, and providing it for them. This involves the ‘4ps’ of marketing; price, place, product and promotion. The product decision in any company involves dealing with goods that should be offered to a group of customers (Jobber & Ellis-Chadwick, 2012). Burberry maintains a product line with great width and scope in which their products fall into two main categories; fashion or continuity. Their fashion products are designed to be responsive to fashion trends and are introduced on a collection to collection basis (Burberry, n.d). Continuity products however have life cycles that are expected to last for a certain time period. Burberry also has 3 primary collections; womenswear, menswear and accessories, with the variety of products they can utilize their product mix greatly. Burberry also has...

    Read More

  • Case Study: Victoria's Secret

    1408 Words  | 3 Pages

    Les Wexner rapidly expanded on the national attention Victoria's Secret had been receiving by opening over 400 stores by 1990 and currently operates approximately 950 stores nationwide. While Victoria's Secret is known for its lingerie sales, it has successfully launched a beauty division and also carries brands like Betsy Johnson, Dolce & Gabbana and Intimissimi, an affordable Italian brand. Victoria's Secret Direct, the catalog division of the company, continues to see growth as sales reached $870 million in 2005, but the star is still it's retail stores. Yearly sales for Victoria's Secret stores topped $2.6 billion dollars in 2005 and our store on Powell Street recently surpassed the $10 million dollar mark in sales for 2006, making it the 13th store in the company based on volume.

    Read More

  • How the Polo Ralph Lauren Brand Has Achieved Such High Success

    1559 Words  | 4 Pages

    Polo Ralph Lauren the brand has become one of successful brand in America and across the world, as a well-known player in the design and lifestyle industry, under bender Polo Ralph Lauren collection of product range from reasonably inexpensive to expensive brand in men’s, women’s and children wear, accessories, perfumes and home furnishings. Widely seen as the number one brand that symbolize the American Style, Polo Ralph Lauren has implemented to its marketing strategy, which has leaded they to become a strong brand equity since being set up. Also, the brand has been selling its goods internationally, while it has kept up with its 45 years reputation and distinctive image developed across the different products and brands markets. Due to its marketing tools and its high quality brand image, this luxury brand keeps a constant relationship with its customers. Ralph is a truly inspired and continuously aspiring designer. (Garvin, 2008)

    Read More

  • Analysis Of Victoria's Secret

    1016 Words  | 3 Pages

    Place (channels of distribution), refers to the point of sale (POS). The method of which a product is assessable to the consumer is a crucial part in the distribution of goods. Retailers pay top dollar for prime real-estate, one of the most popular saying in business is “location, location, location”. Location is key in the retail market and Victoria’s Secret understands that very well, they offer a number of outlets for consumers to reach their products; they have a number of physical store locations both inside and outside of the mall and centrally located to consumers, including overseas and in a number of countries throughout the world, offer online shopping for the millennial and convenience shopping as well as via catalogue (mail order). There is great utilization in all outlets for distribution of the product line; Victoria’s Secret ensures high engagement of its consumers in all outlets by offering special sales and promotions significant to the specific outlet. By doing this they appeal to each market

    Read More

  • Difference Between Brand Image And Channel Image

    835 Words  | 2 Pages

    The source of the brand features is in a connection between customers and companies that sell services or products. Consumers who choose a specific company fundamentally acknowledge to prefer that brand more than other brands rooted from the recognition of the brand’s worth.

    Read More

  • Polo Ralph Lauren Case Study

    1314 Words  | 3 Pages

    Polo Ralph Lauren not only owned retail stores, but also under other retailers such as Nordstrom, Macy’s, Dillard’s, Belk, Saks Fifth Avenue, and various other retailers. The unique selling proposition of Ralph Lauren brands go about defining themselves as not like the others, is to develop a positioning that’s intended for a narrower target to make them unique. Most luxury brands fall into this fashion unique style categories. Ralph Lauren Company wants potential customers to know all the ways that they are better than others, and as a result their advertising focuses on product benefits. The result is to grab the attention of their customers. The emotional appeal of this brand is to increase your self esteem and leaves you feeling high class and

    Read More

  • A Career as a Sales Manager

    916 Words  | 2 Pages

    A sales manager has many responsibilities such as spreading product to customers, setting sales areas, goals, and analyzing sales data (“Sales Manager” What’s para. 1). Although a sales manager performs many duties, people in this position will also set a sales goal for the year, and will build a sales outlook on what they will do in the upcoming years (“Sales Manager” Sokanu para. 1).A person in this position will also manage where the goods and products their company will be distributing by giving certain sales area where a salesman will work and sell the product (“Sales Manager” Sokanu para. 2). During work time, a sales manager may be asked to hire and train a new salesman added to his team (“Sales Manager” Sokanu para. 3). Occasionally, a sales manager will interpret sales statistics in a specific area when looking where to assign certain salesman to a sales territory (“Sales Manager” Sokanu pa...

    Read More

  • Luxury Vs Luxury Industry

    2778 Words  | 6 Pages

    Both of Louis Vuitton and Gucci are worldwide brands and luxury goods, it brings about their requirements on the decision of stores are high. Consequently, they open stores in the upscale business area, for example, and Champs Elysees. They partition into diverse level stores to meet distinctive public opinion classes, flagship stores and speciality stores. flagship stores with larger amount, in which centered the design of stores as well as reflect the spirits of the brand. In this year, Louis Vuitton opens two stores in significant city on that day in China, Shanghai. From this can reflect that the economy and the number of inhabitants in urban communities likewise are the important variables to luxury brands while choosing places.

    Read More

More about Victoria Secret: The Secret Brand Of The Secret

Open Document