Utilitarian Ethical Theory Case Study

The Utilitarian ethical theory “states that the choice that yields the greatest benefit to the most people is the choice that is ethically correct; therefore, ethics are the standards of behavior by which conduct is judged; hence, standards that are legal may not always be ethical” (Shaw, 2014). The statement “In the land of the free trade, the public does not view all industries as equal” is considered to be true. First, in my opinion it is ethical due to the fact that some of the companies are fairly new in the industry and have to prove to the consumers that their products are worth taking a look at as well as if they will be getting their money’s worth from it once they purchase it.
Secondly, I do not believe that some industries are being unfairly targeted especially if they are in the few that controls majority of the market. Thirdly, it should be consumers’ choice to partake in products that are not healthy for them because they are responsible to

In other words, their purchasing power is more focused on their need, health, and efficiency and cost effective. It is with this in mind, this writer would say that there lies a possibility for a company to cater to both its best interest and that of the consumer conjointly. Without customers, there would not be any company; therefore, a secure partnership between the company and customers would be more beneficial for both parties, in that the customers would be loyal to the company based on if they feel valued and if their needs are being met by the company. The company can foster this partnership by building a strong customer relationship management – where they have a customer-centric model in which they learn ways to enhance their product and service through feedback received from the customers. Here, both interests of the company and the customer will be