Media Campaign Essay

Media campaign is used to influence behavior of a target audience or to influence public policies. There are two types of media campaign namely; social marketing and media advocacy. Social marketing uses conventional advocating methods to influence behaviors. Media advocacy entails the use media attraction to affect pressing issues in the society. The steps to be taken when developing media campaign are: determine your objectives, determine and analyze your audience, develop your message and result, talk to the media, evaluation and monitoring the campaign progress. Step 1-Determine your objectives: To run a successful media campaign, distinctive media strategy that will accord the objectives of the campaign must be observed. This strategy can be in form of analyzing readily available resources that are channeled toward

Furthermore, being able to determine the characteristics of these target audiences is crucial. Characteristics such as: location, age, gender, religion, political affiliation, cultural affiliation, level of education and so on. To develop a better relationship with audiences, it is essential to predetermined whom they trust, their preferred media, and their acumen on the pressing issue. Being able to determine their preferred media sources will dictate the media choice to be used for message outlet.
Step 3-Develop your message and desired result: Desired outcomes means the positive change to be achieved through media campaign. When putting this method in place, specific action plans should be created. This action plan must be the changes in public policy you want to attain or the behavioral changes one is expecting from his/her target audiences. By doing this, it will serve as guidance for all of ones media campaign events, slogans, advertising and so