Usa Today Challenges

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There are several opportunities and challenges in today’s economy that have effected and that are still effecting USA Today. Some of the opportunities include, the company being able to reach out to a broader audience of readers. The internet makes it accessible for the company to market on a global level. Instead of being only being on a national level, the company can reach possible subscribers, in other countries. Some of the challenges the company face, is the amount of competition they have to consider. While consistently keeping up with the most up to date technology. “USA Today also faces fierce competition in online information distribution through television and magazine sites, blogs, and podcasts,” (Ferrell & Hartline, 2014, p. 320).

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