Urbanization And Urbanization In India

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McDonald’s opened its first store in India at Vasant Vihar in Delhi, which is considered a very affluent residential colony in Delhi. In 1997, it had opened its first drive through restaurant in Meerut. After this, there was a rapid increase in the number of McDonald’s outlets in India. Initially, there used to be long queues for getting their desired options for food from the outlet. Slowly the Indian consumers started to accept the new quick service restaurant. The outlets were crowded with mostly youngsters as they were more comfortable with the offering McDonald’s has to offer. There were many factors which led to the growth of McDonald’s in India. Some of the factors can be listed as below:
Growing Income: The GDP of India has been increasing …show more content…

The population living in the urban areas has increased. People from the rural parts of India are constantly moving to the urban areas in search of jobs and better opportunities. With urbanization comes greater market to McDonald’s products as they are cheap and cater to mass needs.
Standardization and Localisation: What McDonald’s is very good at is their standardization of products. The burger and fries taste the same whichever part of India or world you may go. When McDonald’s came to India, it dropped its beef burger from its menu as it wouldn’t have been acceptable by the Indian audience. They rolled out the Aloo tikka burger just in India for the taste of Indians. McDonald’s has achieved perfect globalisation with its …show more content…

McDonald’s has made it obligatory for anyone wanting to own a McDonald’s franchise to join a course where they are trained on the main operations of a McDonald’s store. These events are split into operations in the McDonald’s kitchen and employee management. The course aims at guaranteeing that the food quality at McDonald’s store is not negotiated and there remains proper working order in all stores. The store décor and architectural design are consistent in across countries globally. In order to maintain the quality of supplies, McDonald’s has preapproved list of suppliers that all franchisees must stick to

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