Unrealistic Standards Of Beauty Essay

555 Words2 Pages
bulb-icon

Recommended: What is a "beauty

What is beauty? Is it having flawless skin, a size 0 body, being 5’10”, and having long, luxuriant hair? Who sets these standards? The media sets unrealistic standards of beauty and it negatively affects women because women set out to become what society believes is beautiful and go to any means of achieving these goals. Unfortunately, they don’t realize that the perfect skin, perfect hair, or the perfect body may unachievable.
When corporations are advertising makeup, they purposely make the models seem perfect, effortless, and natural. Caught in the act, Maybelline clearly states in their slogan, “Maybelline she’s born with it, Maybe it’s Maybelline” that they flawless look attained by the model, can only accomplished by their product. They created an image so unattainable that the model herself cannot achieve that image of beauty. The model, used in the advertisement, has to go through countless hours of hair and makeup, to look appropriate for the photo shoot. Once the photo shoot is complete, the chosen image undergoes hours being photo shopped. The average women’s self-esteem...

Show More
Related

  • Media and Body Image

    1147 Words  | 3 Pages

    We hear sayings everyday such as “Looks don’t matter; beauty is only skin-deep”, yet we live in a decade that contradicts this very notion. If looks don’t matter, then why are so many women harming themselves because they are not satisfied with how they look? If looks don’t matter, then why is the media using airbrushing to hide any flaws that one has? This is because with the media establishing unattainable standards for body perfection, American Women have taken drastic measures to live up to these impractical societal expectations. “The ‘body image’ construct tends to comprise a mixture of self-perceptions, ideas and feelings about one’s physical attributes. It is linked to self-esteem and to the individual’s emotional stability” (Wykes 2). As portrayed throughout all aspects of our media, whether it is through the television, Internet, or social media, we are exploited to a look that we wish we could have; a toned body, long legs, and nicely delineated six-pack abs. Our society promotes a body image that is “beautiful” and a far cry from the average woman’s size 12, not 2. The effects are overwhelming and we need to make more suitable changes as a way to help women not feel the need to live up to these unrealistic standards that have been self-imposed throughout our society.

    Read More

  • Ann Mcclintock's Use Of Propaganda

    736 Words  | 2 Pages

    Like McClintock wrote in Propaganda Techniques in Today’s Advertising, it is the “most-loved and most-used propaganda techniques.” It is the easiest way to win over customers. They see a celebrity they admire, and they think if they use the product, so should they. In L'oreal's ad for instant tan lotion, the viewer sees the beautifully tanned, clear skinned, long-legged model Karlie Kloss. Her hair blonde, effortless wavy hair paired with an unbuttoned white dress shirt and stiletto heels is the L’oreals definition of beauty. Next to her in ‘handwriting’ font has a quote of her saying “In an instant my skin is ready to glow.” For those who are familiar of Karlie Kloss, her modeling career, or just after seeing her appearance, they might buy the product to try because they trust her “judgement” and hope to maybe look as flawless as she does. L’oreal uses Testimonial to teach women that they should strive to look as flawless as Karlie Kloss using their

    Read More

  • Adam And Eve By Ani Difranco And Job History By Annie Proulx

    1220 Words  | 3 Pages

    Our society is entirely based on looks and how “the perfect women should be”. To be pretty you are expected to have the perfect body with the perfect face and hair. You could never cut your hair short because you would be considered a dyke. If you’re makeup isn’t perfect you are considered ugly and if you don’t have the “hourglass figure” you are considered fat and overweight. “Despite higher global self-esteem, women do not feel good about their appearance. This disconnect can be attributed, at least in part, to concerns about body image.” (@PsychToday, paragraph 4) Our society and social media is so caught up on how every woman should look that our own judgment has been clouded and we always believe we need to look and act that way. “The truth is that women’s insecurity about their appearance is driven by competition with other women.”(@PsychToday, paragraph 16) All we do nowadays is compare ourselves to others and that’s not how it should be. You are considered to be a “whore” such as Eve if you sleep around, so women are afraid to do it. You are considered to be “weak” if you stay at home and can’t support yourself, such as Lori. Our world is so caught up in people thinking that they need to be a certain way in order to impress themselves and others. Why do women shave their legs? Why do woman dye their hair? Why do woman get spray tans? Everything we do has to do with our appearance in order to impress

    Read More

  • Analysis: When Can Women Stop Trying To Look Perfect By Jennifer Weiner

    724 Words  | 2 Pages

    Women are told that in order to get anywhere in life they must constantly worry about their outer appearance. In Jennifer Weiner’s article, “When Can Women Stop Trying to Look Perfect?” she delves deeply into how today’s society women’s worth is based on how they look. Weiner believes that women who do not meet the standards of beauty do not have as many opportunities.

    Read More

  • White Washed World

    767 Words  | 2 Pages

    Beauty is often described as being in the eye of the beholder. However in modern western culture, the old adage really should be beauty is in the eye of the white makeup artist, hair stylist, photographer, photo shop editor, and advertiser. Beauty and body ideals are packaged and sold to the average American so that we can achieve vocational, financial, social, and recreational successes. Mass media and advertising has affected the way that women perceive and treat their own bodies as well as their self-concept. Women are constantly bombarded with unrealistic images and hold themselves to the impossible beauty standards. First, we will explore the role of media in the lives of women and then the biggest body image issue from a diversity stand point, media whitewashing.

    Read More

  • Seventeen Magazine Advertisement Analysis

    623 Words  | 2 Pages

    Seventeen Magazine, a popular magazine amongst young females, contains the latest gossip, beauty and fashion tips and many different advertisements. The first advertisement featured in Seventeen is for Maybelline’s new Falsies Push Up Drama mascara. Maybelline, a once small family oriented business, now reigns as one of the largest makeup businesses in America. Maybelline’s main focus is to draw the attention of women towards their product so that they may feel confident, explore new looks and flaunt their own individuality and creativity. The advertisement for Maybelline’s new product provides a bold, eye-catching look on model Gigi Hadid, creative text and a vague claim which leaves the audience wanting to learn more about the product. In

    Read More

  • Women's Misleading Magazines

    1606 Words  | 4 Pages

    I was flipping through some channels on the television set one day and came across a woman's talk show, "The View." It caught my attention when one of the hostesses asked the audience of mostly women to raise their hand if they thought they were truly beautiful. Much to my surprise the audience did not respond with very many show of hands. The hostess then introduced a study done by Dove, the makers of the body soap. Dove polled over 6,000 women from all over the country and only two percent of the women polled said they feel beautiful. Women are surrounded by images screaming physical beauty is more important than their talents and accomplishments. Women are deriving their self worth from an ideal of how they think they should look and how they think everyone else wants them to look instead of focusing on their sense of who they are, what they know, and where they are going in life. In "Help or Hindrance?: Women's Magazines Offer Readers Little But Fear, Failure," Mary Kay Blakely states, "Instead of encouraging women to grow beyond childish myths and adapt to the changes of life, women's magazines have readers running in place, exhausted." She goes on to say, "This is a world we have 'made up' for women, and it is a perilous place to exist." One of the biggest culprits feeding women's insecurities are the popular women's magazine that line the book shelves of grocery stores, gas stations, and waiting rooms. They supply readers and the occasional innocent passerby with unrealistic images of what women should be instead of showing diverse age groups and women with natural beauty. Reading through a couple of magazines, Cosmopolitan, Elle, and Shape, I found nothing but hidden agendas and...

    Read More

  • Beauty: The Media Profits by Making Girls Hate Themselves

    1166 Words  | 3 Pages

    Beauty is a cruel mistress. Every day, Americans are bombarded by images of flawless women with perfect hair and smooth skin, tiny waists and generous busts. They are presented to us draped in designer clothing, looking sultry or perky or anywhere in between. And although the picture itself is alluring, the reality behind the visage is much more sinister. They are representations of beauty ideals, sirens that silently screech “this is what a woman is supposed to look like!” Through means of media distribution and physical alteration, technology has created unrealistic beauty ideals, resulting in distorted female body images.

    Read More

  • Effects of Media on Women’s Body Image

    689 Words  | 2 Pages

    In this age, media is more pervasive than ever, with people constantly processing some form of entertainment, advertisement or information. In each of these outlets there exists an idealized standard of beauty, statistically shown to effect the consumer’s reflection of themselves. The common portrayal of women’s bodies in the media has shown to have a negative impact on women and girls. As the audience sees these images, an expectation is made of what is normal. This norm does not correspond to the realistic average of the audience. Failing to achieve this isolates the individual, and is particularly psychologically harmful to women. Though men are also shown to also be effected negatively by low self-esteem from the media, there remains a gap as the value of appearance is seen of greater significance to women, with a booming cosmetic industry, majority of the fashion world, and the marketing of diet products and programs specifically targeting women.

    Read More

  • The Influence Of Body Image

    2533 Words  | 6 Pages

    Throughout the success of my solution to this problem, women will no longer be victims of the Medias negative influence on the imposed body image. In result, the empowerment of the redefined meaning of beauty will now allow women to start to really acknowledge themselves. They will start to focus on the part of them that is most beautiful which

    Read More

  • Propaganda from the Beauty Industry

    1213 Words  | 3 Pages

    ...r young, impressionable mind will have been exposed to more than 77,000 advertisements, according to an international study. Last week, it confirmed the link between the images of female perfection that dominate the media and increasing cases of low self-esteem among young women..” (Shields,2007). The propaganda techniques such as liking, sex appeal, and celebrity endorsements are used in advertisements constantly. Commercials on television, billboards, magazines, and various other advertisement types are everywhere you look in America, and sadly it has become very important for women of all ages to try to be perfect. We come into contact with these messages every day, and the beauty industry is getting bigger and bigger. Propaganda has molded our worldly perception of beauty and will only continue to hurt us and gain from our lack of self-esteem if we allow it to.

    Read More

  • The Media's Effect on Women

    1110 Words  | 3 Pages

    The ideal image that the media has created is to be exceptionally thin and tall. This is what the media considers to be beautiful. This ideal image can be seen on a daily basis just about everywhere on advertisements, which promote this unattainable image constantly. Research has proven that women tend to feel more insecure about themselves when they look at a magazine or television, which makes them feel self conscious(Mackler 25). The irony in this is that not even the women in the advertisements are as flawless as they appear to be. In order for a woman to appear in the mass media her image must be enhanced in several ways. A women is often airbrushed to conceal their actual skin but it does not end there. Through various computerized programs a woman's actual features are distorted until a false unrealistic image is reached.

    Read More

  • Are Women Slaves to Fashion and Beauty?

    1707 Words  | 4 Pages

    I would like to begin with the fact that women have always been known to dedicate their time to beauty. Those who are devoted to their appearance most often believe that beauty brings power, popularity, and success. Women believe this, because they grow up reading magazines that picture beautiful women in successful environments; not to mention they are popular models and world famous individuals. Beautiful women are no longer just a priority for most advertising, but we have become a walking target for the working class employers. It is documented that better-looking attorneys earn more than others after five years of practice, which was an effect that grew with experience (Biddle, 172). We cannot overlook the fact that it is always the most popular and most beautiful girl who becomes homecoming-queen or prom-queen. While these are possible positive effects of the "beauty myth," the negative results of female devotion to beauty undercut this value. These effects are that it costs a lot of money, it costs a lot of time, and in the long run, it costs a lot of pain.

    Read More

  • Beauty Essay

    678 Words  | 2 Pages

    The concept of “beauty” is something that everyone feels, thinks, or wants, in order to fit society’s standards. In today’s society, we are often faced with the unrealistic ideals of what beauty is. Due to society’s constant portraying of unrealistic beauty ideals, this reinforces a negative influence upon women’s idea of beauty, resulting in a negative impact in their confidence, and self-esteem, which leads to others, specifically women to be manipulated by society’s corrupted outlook of what beauty is. To add onto this issue, we are constantly surrounded by sources of this negative influence in our everyday lives, including magazines, television, advertisements, and so on. However, women specifically, are more prone to be victims of this negative effect, thus will have more pressure upon themselves to match society’s idea of “beauty,” which includes unrealistic and sometimes unattainable beauty standards. Women especially, can sometimes be so deeply manipulated by society’s unrealistic ideals of what is beautiful, such that it’s possible that they don’t even realize it Furthermore, in order to do so, women often will receive negative impacts rather than positive impacts, such as in their confidence and self-esteem. The negative effects of society’s beauty ideals also lead women to have an overall corrupted idea of what is “beautiful.” Society creates unrealistic ideals of beauty towards women through the media by creating an unrealistic image of what women should look like to be considered beautiful. Men negatively affect women’s idea of beauty by using the unrealistic beauty standards exposed by society which further pressures women to try to fit society’s idea of what is beautiful. Beauty pageants negatively affect women’s ov...

    Read More

  • Perception Of Beauty Essay

    904 Words  | 2 Pages

    Show business promotes commercials, print advertisements, films and shows where unbelievably perfect women are seen as the ‘ideal beauty’ The ‘ideal beauty’ controls the behavior of young girls and manipulates their perception of beauty. The term ‘ideal beauty’ is defined to be a conception of something that is perfect, especially that which one seeks to attain. Many young girls everyday are exposed to fashion and beauty advertisements that feature models who are portrayed as ‘perfect’. Due to this Technological Age, girls are exposed to many advertisements that encourage them to be like the featured models- tall, skinny, and foreign. There is also a survey conducted by Renee Hobbs, EdD, associate professor of communications at Temple University which states that, “The average teenage girl gets about 180 minutes of media exposure daily and only about ten minutes of parental interaction a day.” Moreover, media also promotes and advertises cosmetics, apparel, diet pills and exercise gears in the name of beauty and fitness, convincing girls to buy and ultimately patronize their products. Becoming very addicted with using such products can eventually lead to overdoes and becoming vainer. It may seem obvious to most of us that people prefer to look at beautiful faces. While beauty itself may be only skin deep, studies show our perception of beauty may be hard-wired in our brains (Stossel,

    Read More

More about Unrealistic Standards Of Beauty Essay

Open Document