Unrealistic Beauty Standards

Beauty. The word has many definitions to all of us. One of the hottest topics in America has been beauty standards set in magazines and advertisements of women, and the use of photoshop on women that create unrealistic beauty standards. Women then feel pressured to look like those of the magazines. More beauty standards are set than just those for women. Beauty standards for produce have been created by advertisements and enforced by the consumers of America. Produce-the fruits and vegetable in our daily lives- is expected to be flawless, flawless skin, perfect shape, bright colors, yet most produce does not conform to these beauty standards. The result of these beauty standards is monumental amounts of waste that are debilitating to the United

They must change their advertising campaigns to include misfit produce in order to change consumers standards and cause for less cosmetic food waste. Some businesses have already started. One brand called misfits redirects ugly produce to be sold. Their logo and marketing campaigns shows this ugly produce. Their logo shows a curved cucumber, a wrinkly mandarin, and a bumpy eggplant. This misfit produce is being sold in many places around America, from locations in California to being offered in Midwestern Meijer. Although this Misfit produce is being sold at a lower cost, discounted between 20-40 percent, it is helping to normalize the idea of misfit produce. Another brand is attempting to help accept this ugly produce. A company called Misfit Juicery is using ugly produce in their juices to help limit the cosmetic food waste in America. It also uses advertising to help normalize the idea of ugly produce. Their website is designed around ugly food, the images showing what many retailers would dismiss as waste, the cursor, when clicking on certain items, will even turn into some form of ugly produce. In addition, Misfits Juicery uses advertising to normalize ugly produce by showing it on the labels themselves. Finally, one company called Hungry Harvest that rescues cosmetically imperfect produce from retail stores is using the power of social media. They designed ugly produce emojis so that they are involved in consumers everyday lives. “We’ve got ‘perfect’ fruits and veggies in our keyboards, why don’t we yet have ones that have more personality, better express our feelings, and help bring awareness to some of the biggest issues of our time?” Advertisers must follow in these companies footsteps to help to normalize and include ugly produce. Standards of produce must be changed to include this misfit produce, less America wish to pay even worse