Universal Studio

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Planning is an essential but potentially complex managerial function. The main objective of planning is to ensure that the organization is both effective and efficient in its activities and that it achieves its goals. The main objective of Universal Studio is to bring entertainment to the public. The Universal Studio’s mission statements is bringing movie to life via rides, shows, and events such as Halloween Horror Nights. Before plan a strategic planning, Universal Studio would make a strategic analysis to access mission of organization. The Universal Studio using demographic segmentation of age and life cycle to target the market. So, they will provide the different type of recreational facilities to different demographical segmentation.

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