UNITED AIRLINES INITATIVE TOWARDS SAFER SKYS An Initative Towards Providing Safety To Our Customers Because Their Safety Is Our Number One Priority April 20, 2017 – United Airlines, in partnership with SafeGuard ARMOR, is proud to announce that all domestic flights will now include arm rests pads that will protect the customer if anyone is needed to be re-accomodated again. We, at United, express our sincere gratitude towards all of our customers and hope to provide them with comfort knowing that they will be safe in our aircrafts. TENATIVE SCHEDULE United will begin rolling out these protective arm rests on all 737 aircrafts starting on the 1st of June 2017. Due to the shorter flights, and lower ticket prices, the smaller EMB170 aircrafts will be equipped with these armrests by the end of the 2019 fiscal year. United CEO Oscar Munoz, the winner of the illustrious “Communicator of the Year” award had this to say about our new intitative: “At United, we are a family. When you bring a child into this world, you baby-proof your house; that is what we plan on doing here at United.” …show more content…
From now on, if a customer is to be re-accomadated, we will only ask once until the police are called. Also, included as an additional purchase, customers can by the “Dr. Dao Incentive”, for an additional $99.99, a customer can insure that he/she shall never be re-accomadated by United Crew Members. Andrew Lishawa English
Spirit Airlines has long been considered an unorthodox airline. They, of course, address all four P’s in their marketing strategy; however, they focus a large amount of their effort on price and promotion. They focus on cutting price through “unbundling”. They focus on promotion through taking advantage of social issues and breaking news. Many advertisements and deals promoted by Spirit have given the public a definite shock-factor. Spirit has made two objectives very clear: they are furious at getting the customer the lowest fare possible by any means necessary, and they will similarly use any means necessary to get those potential customers to notice those fares. Such a blatant marketing strategy works. Even going up against some big competition, Spirit finds ways to be competitive and successful in flagrant fashion.
On July 17, 1996, Trans World Airlines flight 800, A Boeing 747-100, exploded and crashed into the Atlantic Ocean near New York 12 minutes after its departure. All 230 people on board died.
The code of conduct for United Airlines starts out with a brief purpose that is not unlike many other large companies. The document is clear that the purpose is to help everyone covered by the document
In today's competitive marketplace, all firms are seeking ways to improve their overall performance. One such method of improvement, recently adopted by many firms, is benchmarking. Benchmarking is a technique used to evaluate internal business processes. "In this analysis, managers determine the firm's critical processes and outputs, baseline those processes, then compare the performance of each process against a standard outside the industry" (Bounds, Yorks, Adams, & Ranney 1994). To effectively improve a business process to world-class quality, managers must find a firm that is recognized as a global leader, not just the industry standard. Successful benchmarking requires tailor-made solutions, not just blind copying of another organization. Measurement and interpretation of data collected is the key to creating business process solutions.
Even though Southwest offers no-frills, there is still a high degree of customer satisfaction that continuously builds customer loyalty for the company. As mentioned, Southwest offers low prices on their airplane tickets. Also, Southwest is renowned in the airline industry for its short turnaround time on arrivals and departures. And since people's biggest concern nowadays is money and time, having low price airline tickets to cater their traveling needs in a shorter period of time will surely satisfy them. Moreover, aside from the low prices offered, what attracts to customers is Southwest’s way in dealing with them. The employees of the airline treat their customers well and really listen to their needs.
United’s Marketing Determining the marketing strategy for a massive airline, like United Airlines, is fairly difficult and extremely complex. Why? Because each city, season, route, and time of day will have some minor to major difference in how the airline presents itself. The difficulty in marketing and advertising for an airline is harder than other industries because each airline is selling thousands of different products. At first glance, United is selling flights, and that seems to encompass one product.
On February 12, 2009, a Colgan Airlines flight operating as Continental Connection Flight 3407 crashed two miles from the runway in Buffalo, New York, killing all fifty people aboard.. The National Transportation Safety Board (NTSB) investigation that followed stunned the American public and identified the need to closely examine the regulations governing pilot training and pilot rest requirements, with a strong focus on regional airlines (Berard, 2010, 2). Currently, the United States government has passed HR 5900, which was titled the Airline Safety and Federal Aviation Administration Extension Act of 2010 and is now called Public Law 111-216 (Public Law 111-126, 2010, 3). The bill targets five focal points that will force the Federal Aviation Administration (FAA) to run an even safer operation. These focal points include creating a pilot record database, implementation of NTSB flight crewmember training recommendations, FAA rule making on training programs, pilot fatigue, and flight crewmember screening and qualifications (Berard, 2010, 4).
Advertising: As one of the largest domestic airlines, Southwest Airlines has an enormous advertising budget to sustain its presence and increase its market share through focusing on the benefits of flying Southwest over its competitors. Southwest recognizes that flying is no longer a pleasurable experience for many customers, even on Southwest, historically a budget airline. Even though Southwest is often regarded as a no-frills airline, it still attempts to build goodwill from its customers based on its advertising. Of the $249 million it spent on advertising in 2011, Southwest Airlines is unique in that it does not sell additional ad space on the exterior of its aircraft. Many domestic airlines have begun selling aircraft exterior space as a way to increase revenue, but Southwest Airlines insists that it wants to keep its product and advertisi...
The Southwest Airlines company and its culture is one that is often cited in today 's business classes. The airline is widely known to be “different” compared to many of its competitors, a result of its founding values and strong corporate culture. This culture developed early in Southwest’s history and was deeply entrenched due to the competitiveness of the airline industry, as well as due to some of the pressures experienced as a result regulatory issues and stiff competition.
United's average passenger fare currently is 5% 10% higher than Southwest and the recent $10 increase may price them out of the market.
There are few things that are impressive about Southwest Airlines first one is how they treat the employees. For Southwest Airlines employees are first and customers are second. If the employees are treated well that will bring in happy customers. Next is that Southwest is not only with their low prices but is able to create a competitive advantage by offering a fun and humorous experience when flying. Finally another impressive fact is when Herb Kelleher’s retire from CEO position yet remained a Southwest employee till July 2014. Even after the retirement he was still active with the Southwest Airlines that reflected his enthusiasm and dedication for the
The main opportunities that the scheduled air transportation will have in the next five years are the possible decrease of TSA agents at airports, technology increasing the safety and comfort of the flights for the passengers and ...
Air travel has grown in the past decade. Travel grew strongly for both leisure and business purposes. India will have nearly 800 to 1000 airplanes by 2023, it was estimated by Airbus. In spite of growth between 30 to 50 per cent in Indian aviation industry, losses of approximately 2200 crore is estimated for the current year.
Aviation security plays a vital role in the aviation industry, from protecting passengers, staff and aircraft. The aviation industry, more specifically airports and aircraft, make prime targets for malicious harm, crime, and other threats because of the vast amount of people that use air transportation. Although there are many risks that are posed to the aviation industry, we can only hope to have learned from the history of airport bombings, hijackings, and sabotage terrorist attacks. The aviation industry faces threats at each step of the journey, but assessing the risks properly will help deter and mitigate these threats. Conducting risk analysis in today’s aviation security is not only important to the aviation industry, but it is important
.British Airways were the pioneers with the introduction of space beds. To keep the Singapore Airlines to continue be a leader in providing the greatest comfort service to customers, it is our recommendation that Singapore Airline should continue with the installation of the space beds as this will keep them on top of the game with their main competitors. Furthermore, for an airline's long term Business Class customers to be taken seriously, the company should offer the comfort, of either the same value or even higher, to their customers. The drawback of the larger seats (space beds) would decrease the number of seats in the business class area of a jumbo jet from 58 to 50. However, installation of spacebeds ( in long term) will hopefully bring higher income to the Singapore Airlines because of the higher seat utilization.