Unilever - SWOT Analysis

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· A powerful strategy- The path to growth strategy has strengthened the companies focus around it’s leading brands, Restructuring has produced savings of $3.4 billion,

· Strong Brand name/ image of products- A wide range of leading brands in its products portfolio such as; Dove soaps and shampoo, Lipton teas, Slim-fast, Ben and Jerry’s ice-cream.

· Market Share

· Alliances/Acquisitions-

· The acquisition of Ben and Jerry’s ice-cream · The acquisition of Best foods

· The Acquisition of Slim-fast has resulted in entering a new industry

Weaknesses

· Sales Growth Decreasing

· Underperforming product

· Disadvantage of having a multicountry strategy--

· Revenue

· Debt

Opportunity

· Developing Slim-fast

· New industry

· Expanding into new geographic markets-more countries, like Europe, where the weight loss/management trend is also taking hold.

· Expanding the product line

· Product line- could introduce standardized, low price product offerings in order to compete with the ‘private-in house brands’ offered by supermarkets and for the developing countries

THREATS

· Increased intensity of competition- from other global food and household brands with similar product portfolio’s and between brand name products and private label in house products

· Competitors are Strengthening their resources-has been a recent increase in mergers and acquisitions in recent times

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