Key Concepts
Underground Golf is a Limited Liability Company, which we chose to limit losses and maximize profits. We plan to purchase state-of-the-art equipment which will distinguish us from our competition and allow us to become the most renowned golf training facility in the nation. We are targeting any golfer that wants to improve their game and commit to this sport. This mindset will allow Underground Golf to gain market share and help train the best golfers in the San Antonio area and potentially Texas. In the future, as our company continues to grow we hope to add more technology such as: SwingCatalyst, SAM Puttlab, and Putt View.
The exceptional service that the client will receive surpasses any price and technology the company
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The golf industry is the selected market industry. Indoor golf centers, country clubs, and driving ranges deem revolutionary to this market. This project targets indoor golf training facilities which utilize various state-of-the-art software, training equipment, recreational rooms and instructors. These indoor golf training facilities will continue to accelerate growth in today’s market. Committed golfers utilizing these facilities will get the most out of their game, gaining competitive advantage, fitness, and entertainment. Market trends. The definition of golf participation has expanded to combine individuals who pursue golf as a professional sport as well as a recreational hobby. Now, not only can on-course activities be tracked, in addition, off-course participation recently became an additional tracking method. Off-course participation involves the use of driving ranges and golf facilities like Underground Golf, which facilitates the needs of modern …show more content…
Research shows a steady incline of golf activity within the last few years. Mike Stachura, contributor to the Golf Digest, journalist for the Golf Digest, stated by the end of 2016 “...the number of beginner golfers grew to 2. 5 million, a nearly 14% increase over 2015” (Stachura, 2017). Stachura also stated “..non-golfers, majority millennial, interested in playing golf [in 2017] was 12.8 million, up from 11.9 million [in 2016]” (Stachura, 2017). This rapid participation incline exemplifies the need for golf training facilities in today’s society and generation. https://www.golfdigest.com/story/the-ngf-annual-golf-participation-report-uncovers-favorable-trends-for-the-games-futur Market niche. Underground Golf targets any aspiring golf professional that seeks to improve their swing and game. Underground Golf’s target market is comprised of beginner, intermediate, and advanced native players as well as tourists and visitors around San Antonio and Texas. The company's target market is broad enough in that it welcomes any age group, but also specific enough to satisfy the concentrated golf needs of the various customers.
The agency I chose to do is the Hillandale golf course, which is located in Durham North Carolina. The reason why I chose to do my project on Hillandale golf course because since the beginning of the semester I have been traveling over to the golf course twice a week for a class learning the rules and the way the game of golf is played. Hillandale golf course is named the “Granddaddy golf course of Durham/ Research Triangle golf”. Hillandale was donated to the Durham area back in 1911 through the philanthropic interests of long-time Durham resident John Sprunt Hill. Donald Ross and Perry Maxwell originally designed the course. Donald Ross had designed the first 9 holes and Perry Maxwell came up with the last 9 holes. Since 1960 over 1.7 million rounds of golf have been played that being an average of 45,000 yearly. This public golf course provides a challenge from each level of players in the game of golf. In 1960, the Hillandale Golf Course was moved to its current location in Durham and was redesigned by George Cobb, who is also the designer of the Surf Club in Myrtle Beach, S.C.
Contrary to what most think, an “Arnold Palmer” is not just a blend of tea and lemonade. One day, all might be able to swing a golf club like Arnold Palmer. Golf has been around since the thirteenth century and was introduced by the Scottish and Dutch. The main goal of golf is to reach the hole in the fewest amount of shots possible. One main difference between golf and many other sports is the lower the score the better. Regardless of the fact that the game was once banned, golf is now enjoyed by many (“The History of Golf”). Despite the images in common golf commercials, the golf swing is endlessly complicated.
“Titleist 's mission is to serve the needs of the dedicated and recreational golfer with value added products and services that have a competitive advantage worldwide” (T. (2016).
Given that the conventional golf club had been around for approximately 250 years, Ely Callaway figured that there was plenty of room to re-invent it. Although his new company started off manufacturing rather traditional hickory-shafted putters and wedges, by 1988 the Callaway Golf Company had introduced a remarkably innovative set of irons under the label S2H2. These irons featured hollow shafts with weight redistributed to the hitting area.
Celebrities such as Bill Gates, Kenny G., Celine Dion, and Alice Cooper uses the latest technology of Callaway Golf. Even the pros such as, Annika Sorenstam, Charles Howell III, and Phil Mickelson use Callaway Golf as well! It had eventually become one of the biggest names on the tour.
Golf Magazine’s Encyclopedia of Golf. The Editors of Golf Magazine. New York, NY: Harper-Collins 1993.
Golf is a very physical sport. You use 17 muscle groups in the swing of a golf club. Sports require coordinated muscle use and using 17 groups of muscles takes coordination. Golf also can burn lots of calories. If you play a nine-hole course without a golf cart and no catty (someone who carries clubs for you), you walk 2-2.5 miles and you burn 721 calories. Professionals play in a four day tournament where they play 18 holes each day. After the tournament, they would be burning around 5,000 calories in total. This
Most amateur golfers believe that impact on the ball is the only key factor for hitting straighter and farther by swinging harder and faster, forgetting important facets in basics of the swing. There are multiple parts of the swing that involve biomechanics however; some key points are set-up, backswing, downswing, follow-through, and ground reaction force (GFR). To focus primarily only on one point of the swing to fix all problems is an obscure way to view the s...
Golf is the ultimate battle between man and nature. It is a beautiful sport in which dreams come true and hearts are broken. Man is challenged on every stroke by nature’s elements. Wind and rain are only a few of the conditions that affect this great game. Undulating hills, sand bunkers, thick rough, and even creeks and ponds come into play on most golf courses. These features are fierce at Augusta National Golf Course. Located along the fall line, the natural beauty of the region is the perfect complement to this championship golf course. Every spring when the flowers are in full bloom, Augusta plays host to The Masters Championship and is transformed into the Mecca of Golf.
CGC targeted "average golfers" defined as golfers that played a minimum of 10 rounds per year and generally had handicaps above 18. Moreover they purchased new equipment roughly every two-three years and purchased premium equipment to boost their performance. Other market segments included beginners, occasional, and experienced or avid golfers. Beginners and occasionally golfers played one-seven rounds per year and were not targeted because they were price-sensitive. Experienced golfers kept their equipment for extremely long periods of time and when they did purchase new equipment their purchase was based mostly on brand. Experienced golfers were also not targeted because they relied more on their skill then the performance of their equipment.
The Olympics is a sporting event watched by people all over the world. On average, over two hundred countries have at least one participant for a specific Olympic gathering. Although many of these countries do not get any medals, the Olympic games is a global event that attracts immense attention. A It would only make sense for the most popular sports in the world should be a part of this mega sporting stage. Almost every sport in the top twenty-five most popular sports in the world are included in the Olympic games and have been for years upon years. Of the top twelve most popular sports, only one has not been an Olympic sport for an extended period of time. Golf had not been a part of the Olympics since 1904 until the most recent Olympics, the 2016 Rio Summer Olympics. Many people still do not believe golf should be a part of the Olympics even though it is one of the most popular sports worldwide. The golf industry is a large and limitless industry due to golf major global popularity. Needless to say, golf is an Olympic worthy sport and should remain in the Olympics for years and years to come.
This charitable tournament will also give Callaway a good reputation to sponsoring this event and will make potential buyers view you as a corporate responsible company which in turn will increase sales and profit. This tournament will be at Pebble Beach Golf course 1 week before the movie premiere. In this tournament there will be a group of four of your Professionals, including Phil Mickelson, that Callaway sponsors to play in a foursome, all the funds will go to a charity of your choice. At the end of the 18 holes there will be a dinner party in the clubhouse, special invitations will be sent out to PGA, US Golf, and representatives from The Masters golf tournament. This dinner party will have silent auctions from things donated from the pro’s (I.e golf clubs, signed gloves/balls, golf bags, etc) all funds will go towards charity. The movie will be called “Phil's way around the green” and will be promoted on our channels before the release of the movie to insure the most amount of viewership. The advertisements will start when big tournaments are going on like The Masters (April 6-9), US Open (June 15-18), John Deere Classic (July 13-16), The Open (July 20-23), and the Canadian Open (July 27-30). During “Morning Drive” the biggest news spot for golf, we can have small bits on the release of our movie. And before the movie airs on television we will put up a “Top 10 shots by Phil Mickelson” to draw in some of the fans who did not hear about the release of our
Executive Summary The Professional Golfers’ Association is a company with many years of expertise in its area. We are in charge of all major golf tournaments in the world. The PGA has been around since 1953, our team hasn’t changed a lot since then we have the same directors in the same areas. We are based in Los Angeles, California. And our mission is to give the world a better image of what golf is.
Some Americans had snuck out early to get some holes in. Tiny groups started turning into armies, as more people heard the news. My dad and I were part of that army. We had zero clue where to go, since neither of us had ever been to that course . We ended up stumbling onto the second hole just as a group was teeing off.
up many members that live along the golf course. The second benefit is no cost