Underground Golf Essay

655 Words2 Pages

Key Concepts
Underground Golf is a Limited Liability Company, which we chose to limit losses and maximize profits. We plan to purchase state-of-the-art equipment which will distinguish us from our competition and allow us to become the most renowned golf training facility in the nation. We are targeting any golfer that wants to improve their game and commit to this sport. This mindset will allow Underground Golf to gain market share and help train the best golfers in the San Antonio area and potentially Texas. In the future, as our company continues to grow we hope to add more technology such as: SwingCatalyst, SAM Puttlab, and Putt View.
The exceptional service that the client will receive surpasses any price and technology the company …show more content…

The golf industry is the selected market industry. Indoor golf centers, country clubs, and driving ranges deem revolutionary to this market. This project targets indoor golf training facilities which utilize various state-of-the-art software, training equipment, recreational rooms and instructors. These indoor golf training facilities will continue to accelerate growth in today’s market. Committed golfers utilizing these facilities will get the most out of their game, gaining competitive advantage, fitness, and entertainment. Market trends. The definition of golf participation has expanded to combine individuals who pursue golf as a professional sport as well as a recreational hobby. Now, not only can on-course activities be tracked, in addition, off-course participation recently became an additional tracking method. Off-course participation involves the use of driving ranges and golf facilities like Underground Golf, which facilitates the needs of modern …show more content…

Research shows a steady incline of golf activity within the last few years. Mike Stachura, contributor to the Golf Digest, journalist for the Golf Digest, stated by the end of 2016 “...the number of beginner golfers grew to 2. 5 million, a nearly 14% increase over 2015” (Stachura, 2017). Stachura also stated “..non-golfers, majority millennial, interested in playing golf [in 2017] was 12.8 million, up from 11.9 million [in 2016]” (Stachura, 2017). This rapid participation incline exemplifies the need for golf training facilities in today’s society and generation. https://www.golfdigest.com/story/the-ngf-annual-golf-participation-report-uncovers-favorable-trends-for-the-games-futur Market niche. Underground Golf targets any aspiring golf professional that seeks to improve their swing and game. Underground Golf’s target market is comprised of beginner, intermediate, and advanced native players as well as tourists and visitors around San Antonio and Texas. The company's target market is broad enough in that it welcomes any age group, but also specific enough to satisfy the concentrated golf needs of the various customers.

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