Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
The importance of gender roles to marketers
The role of gender in consumer behaviour
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Jaclyn Geller’s “Undercover at the Bloomingdales’s Registry” explores the world of a bride to be and reflects on the experiences of a bride preparing for a new chapter in her life. Under the name Jackie, Geller steps inside the world of the soon-to-be married. Through these experiences and observations, Geller provides the reader with a glimpse at the different ways in which society encourages domesticity, companionship and romance upon women in a martial relationship. Upon entering the Bloomingdales’s Registry, Geller notes,“ Here the domestic woman takes her first faltering steps in wifely authority”. “ Here, soothing maternal wedding consultants school female consumers in the art of purchasing… selecting items to personalize those shires
Love waxes timeless. It is passionate and forbidden and a true head rush. Marriage, on the other hand, is practical, safe, a ride up the socioeconomic ladder. In "The Other Paris," Mavis Gallant weaves the tale of Carol and Howard, a fictional couple who stand on the verge of a loveless marriage, to symbolize the misguided actions of the men and women in the reality of the 1950s, the story's setting. By employing stereotypical, ignorant, and altogether uninteresting characters, Gallant highlights the distinction between reality and imagination and through the mishaps and lack of passion in their courtship mockingly comments on society?s views of love and marriage.
As early as the nineteen fifties women were identified and targeted as a market. In a consumer culture the most important things are consumers. Advertisers convinced homemakers that in order to be a “good” wife and mother you must have their products and appliances to keep a clean and perfect home. The irony of this ploy is that consumers must have money to buy, and so trying to improve their quality as homemakers, off into the workforce women went. This paradox left women ...
Leroy and Norma Jean in the short story, “Shiloh” by Bobbie Ann Mason, are a married couple, and they experience a series of events, which shapes them and determines there future. The final setting, Shiloh, works well to highlight the battles of war to the battles between Norma Jean and Leroy. Throughout the story Mason is focused on the persistency of grief, the instability of gender roles, along with the distance and lack of communication separating Leroy and Norma Jean from each other. Mason illustrates how marriage can be a struggle striving to work out to the very end.
“Deborah Sampson, the daughter of a poor Massachusetts farmer, disguised herself as a man and in 1782, at age twenty-one, enlisted in the Continental army. Ultimately, her commanding officer discovered her secret but kept it to himself, and she was honorably discharged at the end of the war.” She was one of the few women who fought in the Revolution. This example pictured the figure of women fighting alongside men. This encouraged the expansion of wife’s opportunities. Deborah, after the Revolution along with other known female figures, reinforced the ideology of Republican Motherhood which saw the marriage as a “voluntary union held together by affection and mutual dependency rather than male authority.” (Foner, p. 190). This ideal of “companionate” marriage changed the structure of the whole family itself, the now called Modern Family in which workers, laborers and domestic servants are now not considered member of the family anymore. However even if women thought that after the war they would have been seen from the society in a different way it never happened. The revolution haven’t changed the perception of the woman and the emancipated ideal
Mary Anne is initially introduced to the audience, narrated by Rat Kiley, as an innocent and naïve young woman present in Vietnam solely to visit her boyfriend, Mark Fossie. She arrives in “white culottes” and a “sexy pink sweater” (86), and is deemed by the other soldiers as no more than a happy distraction for her man. As Mary Anne settles in though, her abundant curiosity of Vietnam and the war heighten, and she soon enough possesses as much interest in the war as many of the men. Forward, Mary Anne’s transformation into a soldier begins as she leaves her sweet femininity behind. No longer caring for her vanity, she falls “into the habits of the bush. No cosmetics, no fingernail filing. She stopped wearing jewelry, [and] cut her hair short” (94). Mary Anne’s lost femininity is also evident when she handles powerful rifles like the M-16. Not only does the weapon literally scream out masculi...
Pollard, Percival. "The Unlikely Awakening of a Married Woman." Chopin, Kate. The Awakening. New York: W. W. Norton & Company, Inc., 1994. 179-181.
The early, twentieth century was not a positive time for females and marital relationships. As depicted through countless novels, there were two main female roles in society and neither created much opportunity for females. Whether a woman was a humble housewife or a mysterious mistress, there was controversy in every aspect of both roles. These roles also placed females in oppressive relationships that almost always decreased the qualities of honesty and loyalty that are necessary in relationships. From the beginning of the twentieth century all the way up until now, the treatment of females thrust into these roles has caused controversy and problems in countless marriage and all throughout our society.
The 1960s provided a reality time of suppressed females and overindulgent males within the society spectrum. Yet the nostalgia aspect of this manifests in the idea of the perfect housewife and the graci...
To begin, Vuic’s main purpose for this article was to present a chronological study on how the army struggled to incorporate new changes for wives and mothers during the Vietnam War. The Army Nurse Corps only wanted single women with no dependants but they had to change their policies during the Vietnam War because women were marrying younger and wanted to have children. The Army Nurse Corps could not afford to discharge their nurses on the basis of marriage and motherhood. Vuic looks at how the Army had to incorporate changes because gender roles at the time were changing and had to be reflected in their policies of marriage policies, motherhood and pregnancy policies, birth control, and abortion regulations.
The novel shadows the life of Janie Crawford pursuing the steps of becoming the women that her grandmother encouraged her to become. By the means of doing so, she undergoes a journey of discovering her authentic self and real love. Despise the roller-coaster obstacles, Janie Crawford’s strong-will refuses to get comfortable with remorse, hostility, fright, and insanity.
The ballroom at the Yacht Club was decorated with deep red roses and black ribbons, the perfect combination of colors for a winter wedding. Long, tall windows covered the walls to let all the guests experience the view of the nearby ocean. Each round table was decorated with a long black underskirt cloth, a shorter bright white tablecloth, with each placemat arranged around a beautiful vase full of red roses. The wooden dance floor, full of chairs for the ceremony, took up half of the room, while the other half was occupied with 15 round tables and one rectangular Head Table. As the guests walked up the stairs to our ballroom, they would see a guest book that was decorated with pictures and captions and ready for their signatures.
Contrary to the stereotypical woman of the Victorian culture, both female characters Gwendolen and Cecily become instigators of love, from influencing the proposal to composing their own love letters from their lovers. Gwendolen affirms her forwardness in romantic matters when she exclaims to Jack who is hesitant about proposing, “I am afraid you have had very little experience in how to propose” (Powell, 132). Not only do the ladies have a skewed view of marriage and their responsibilities within that relationship, but the men do as well. Algernon says of proposals, “I really don’t see anything romantic in proposing. It is very romantic to be in love. But there is nothing romantic about a definite proposal. Why, one may be accepted” (Ericksen, 150). He clearly has a skewed view of marriage. When it comes to Lady Bracknell, her view of marriage is primarily concerned with money and sometimes concerned with social respectability. When questioning Jack about the potential of marrying Gwendolen, she focuses on typically irrelevant characteristics. Lady Bracknell says of Jack’s confession to his tendency to smoke, “I am glad to hear it. A man should always have an occupation of some kind” (Greenblat, 539-540). She goes on to take interest in such things as his knowledge and education, finances, and family
Mrs. Bennett, in this world where eligible marriages for young ladies are chief objectives, had succeeded in her aim, using her good looks while she had them. Mrs. Bennett's main concern was marrying off the elder Bennett girls to men with monetary means.&...
“The Satisfactions of Housewifery and Motherhood” was an interesting and informative article of what life was like when living in the shoes of a housewife in 1977. That was a time when women were going off to work in order to help support their families due to The Women’s Rights Movement. Society frowned upon those women who remained a housewife. They were viewed as blood sucking leaches living off their husbands. Terry Hekker believed that she would be one of the last housewives before their extinction. Some of the main beliefs that Ms. Hekker wanted to explain is there are misunderstandings about the role of a housewife, benefits can be gained and that the occupation of a housewife is an acceptable job for women. Terry Hekker proves that society back then left some women affected negatively by the “do-your-own-thing” philosophy. The author brought up a few arguments...
Alexander, L. (2014, October 5). Daughters tell stories of 'war brides ' despised back home and in the U.S. | The Japan Times. Retrieved from http://www.japantimes.co.jp/community/2014/10/05/how-tos/daughters-tell-stories-war-brides-despised-back-home-u-s/#.VqVdb8v2bBh