We live in a world of mass media in these modern days. We often believe that mass media functions mostly to make our life better than before, yet, mass media have ulterior motives. Among other elements within mass media, aspect entertainment grows to illustrate the ulterior motives behind mass media industries. Entertainment used to indicate any action that supplies a recreation or offers people to have well being of their leisure time. On the other hand, as many other authors have noted, entertainment is often also simply understood as something which causes the decline of moral principles (Habermas, 93). Due to the enormous impact of information, images, and messages from mass media, entertainment produces a society in which you can get away from reality. In other words, it is a society in which you are forced to believe what you observe from mass medium is the truth. Mass media and their productions possess the power to force us obtain deceptive information, images and message about what is moral or immoral in our cultural environment and our socialization. As far as 2000 years ago, one of the most famous philosophers, Plato, paid close attention to this growing problem of mass media conquering our reality. He firmly asserts that rhetoric in the form of arts and performance is a threat to the moral order, and should therefore be censored. In his book the "Republic," he metaphors “sounds, sights, tones and colors that shapes arts” to an object or nature that mass media aims to depict in their media world. He also symbolizes “their incapability to apprehend the nature itself” to our inability to take in for questioning the imaginary reality that mass media presents (Plato, 40). From his postmodern point of view, he sees the art... ... middle of paper ... ...r what is not true of the reality, our civilization is affected by the decline of this moral principle. Furthermore, by considering Habermas’s similar point of view of mass media being too governing, we become aware of how advertisements marketing possesses the potential to control our emotion. Consequently, these proclamations inform us that the most influential outcome of entertainment in mass media is to turn down our moral principles by creating fabrication true, producing passive citizens and making ulterior goals behind the scene. Works Cited • Plato, “Republic, V and X,” The Collected Dialogues of Plato, Edith Hamilton and Huntington Cairns (ed.), Princeton, 1963, pp.712-833. • Habermas, Jurgen, “The Structural Transformation of the Public Sphere,” Media Studies, Paul Marris and Sue Thronham (ed.), New York: New York University Press, 2000, pp. 92-97.
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Any act of conscious communication always true, in varying degrees, two fundamental objectives. One is to inform, instruct and describe, and the other is to entertain or occupy. The products of the mass communication industry made that mandate the particularity that are targeted to a wide receiver, whose acceptance is intended to conquer. The intent of the act is expressed with the term broadcast (spread through mass media), which once meant to sow broadcast the farmland. The cinema, especially the US, is the great communication industry of the twentieth century. Although in recent decades seems to have given primacy to television, the information, education and entertainment on Western culture influence is undeniable.
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The media, including television programming, cartoons, film, the news, as well as literature and magazines, is a very powerful and pervasive medium for expression. It can reach a large number of people and convey ideas, cultural norms, stereotypic roles, power relationships, ethics, and values. Through these messages, the mass media may have a strong influence on individual behavior, views, and values, as well as in shaping national character and culture. Although there is a great potential for the media to have a positive and affirming effect on the public and society at large, there may be important negative consequences when the messages conveyed are harmful, destructive, or violent.
The use of media and popular culture is a sociological phenomenon wherein the structural changes to society, which accompany the emergence of new forms of communication and accessing information, can be examined. There are many differing views regarding whether media and popular culture are necessary to the functioning of a democratic and egalitarian society or whether they actually further social inequality and inhibit political discussion or involvement. Although both interpretations are arguably valid, it can be seen that it is not popular culture and the media in and of themselves but rather how they are consumed by the public that determine how these mediums influence individuals and by extension the wider society.
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The author illustrates the intellectual benefits obtained from mass media and argues that the media doesn’t have a negative effect on our brain. His examples are the great American crime decline not because of new technologies like comic books, video games, television and transistor radio mainstream. The predictions that the new technologies would be harmful were wrong. Not only just the
Similarly, numerous advertisements on mass media has also created adverse impacts on society. Critics substantiate this fact by giving argument that advertising of expensive products cause sense of depravity in the poor people. In addition, daily thousands of advertisements are destined to an individual through different mind process of a person.
· James Curran & Michael Gurevitch: (2000): Arnold Publishers “Mass Media And Society: Third Edition”