Uber Case Study

Large businesses such as Uber are faced with many sources of uncertainty within the organizational environment which affect the resource pool. Environmental complexity, dynamism, and richness are the three factors that can potentially lead to this uncertainty.

Starting out by taking a look at environmental complexity, will help uncover some forms of uncertainty surrounding Uber. As Jones (2013) states, “environmental complexity is the function of the strength, number, and interconnectedness of the specific and general forces that an organization has to manage” (66). Some of the specific environmental forces Uber is currently facing are the government, competitors, and the formation of a union.

Since Uber’s debut in 2009, its path to total market domination has faced lots of pressure from various government regulations in cities around the world. Many countries and cities in the United States and around the world are still resisting the ride sharing companies in attempt to protect local taxi agencies and transportation industries. Uber has faced a mind boggling number of lawsuits from governments, passengers, competitors, and even their own drivers. Just in the U.S. alone, according to

Even though Uber has significantly hurt the taxi industry, taxis still take a share of customers away from Uber. Taxi agencies have well defined laws and regulations and all drivers have professional taxi licenses making them more professional and legit than Uber drivers. Besides the original taxi agency, Uber faces strict competition with Lyft. Lyft is very similar to Uber and basically functions in the same way. The only real difference is that Lyft provides a friendlier experience while Uber provides a more professional experience. While, Getaround is a smaller organization that aims to offer hourly and daily rental rates for someone else 's