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Japanese automotive industry
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U.S and Japan Car Industries
It is unfortunate that the U.S. chose to use automobiles as its wedge to open the alleged "closed" markets of Japan. One Japan-based managing executive of the
Big Three has even admitted that they consider the Japanese automobile market to be open. Japan is not the island of protectionism in a sea of free trade that its critic allege. The problem for the U.S. auto-makers is not a lack of market access, but a lack of effort. The first step required for the U.S. auto makers to sell competitively in Japan is not to impose of ridiculous tariffs, but to have Detroit bring up the quality to Japanese standards. All in all, the U.S.'s decision to use automobiles as its wedge to open the Japanese market was surely a dangerous one. In addition, the utilization of unilateral actions by the U.S. is clearly a violation of international trade law. Not only is this decision a resemblance of managed trade but a policy which will weaken the leadership position of the U.S. in the world economy as well.
The U.S. needs to do what the Japanese did when they penetrated the American market; hard market research and heavy investment. The Japanese spent billions of dollars studying American taste and manufacturing models that suited them.
The Big Three have generally confined their efforts to sending models that they have made specifically for Americans. Bill Duncan, the head of the Japan
Automobile Manufacturers Assn. states that "it was the basic principals of competition that made the Japanese automobile industry strong."
One example which reflects the short-sightedness of the Big Three is the insufficient number of right-hand models available in Japan. Since cars in Japan are driven on the left side, all domestic makers produce right-hand drives. It's simple, the inconvenience of a left-hand drive, at tolls, parking lots or when overtaking another car is too dangerous. Naturally when the Japanese export their cars to the U.S., in each of the 190 versions sold, they provide American drivers with a steering wheel where they expect it; on the left side1. On the other hand U.S. exports have a grand total of 2 models which feature a right- hand drive. The Big Three sold a measly 22,000 left-hand models in 1994. Jeep sold 11,000 on their Cherokees alone, just because they remodeled it to a right- hand model2.
Another area in which Detroit must seek change is in car size. In Japan, the normal American cars are just too big. 80% of the cars in Japan are under 2000cc
(2L.) Imagine yourself driving on the jammed packed, narrow streets of Tokyo.
The signing of the US treaty by Townsend Harris in 1858 opened more of the Japanese ports to trade, and also fixed tariffs. “The West made the Japanese agree that Western countries would determine import tariffs. This place, Japan at a distinct economic disadvantage in its ability to be competitive domestic or internationally.” (Woods, SW. (2004).
In the July 1997 issue of Commentary, James Q. Wilson challenges the consensus among academia’s finest regarding the automobile in his bold article, Cars and Their Enemies. Directed towards the general public, his article discredits many of the supposed negatives of the automobile raised by experts, proves that the personal car is thriving and will continue to thrive because it meets individual preference over other means of transportation, as well as presents solutions to the social costs of cars. Wilson emphasizes that no matter what is said and done in eliminating the social costs of the automobile, experts are not going to stop campaigning against it.
BMW having high market share in European and U.S luxury car markets, started facing issues with launch product qualities and also facing a fierce competition from Japanese producers. Currently the market share was still stable but the rigorous growth of Japanese producers would affect BMW in future. These Japanese competitors had set higher standards of conformance.
"Why Are American Cars Considered so Bad When Compared to European Ones? - Page 2 – Anthrocivitas." Why Are American Cars Considered so Bad When Compared to European Ones? - Page 2 - Anthrocivitas. N.p., n.d. Web.
There are a lot of factors that determines whether or not a company will be successful. These factors are usually derived from economics. One factor that I plan to focus on is scale economies or better known as economies of scale. Firms that have expanded their scale of operations to obtain economies of mass production have survived and flourished. Whereas smaller firms who have not been able to expand have usually ended up as high-cost producers. The topic discussed will be the Italian automotive industry and how it is affected by economies of scale.
Many Americans prefer foreign built cars over domestic built cars, according to national statistics; in 2015, the number one selling import car in America was the Toyota Camry(caranddriver.com). It is a compact, light car made in Japan. It has a small four or six cylinder motor that is both strong and fuel efficient. The labor in most foreign countries is cheaper also. People tend to be poorer and more willing to work for lower wages and less benefits. These cars are more fuel efficient, lighter, and sometimes safer because of the materials that go into making them. For these reasons many Americans prefer foreign cars over domestic cars because they are cheaper, more fuel efficient, more compact, sometimes faster, and in some cases safer.
Much like Americans, Europeans often use the size and brand of their cars as a status symbol. For most Europeans though, a smaller car is much more practical. Unlike mos...
Spatz, J., & Nennenkamp, P. (2002, January). Globalization of the automotive industry-traditional locations under pressure. Retrieved January 14, 2012, from http://www.uni-kiel.de/ifw/pub/kap/2002/kap1093.pdf
The automotive industry is one of the most important sectors of the economy for every country in the world. It involves a large number of corporations and institutions engaged in the manufacturing process of motor vehicles including designing, developing, manufacturing, marketing, and selling. It contributes to the global economic growth by generating a significant return and creating a ripple effect on supporting the supply chain as well as providing job opportunities for the skilled workers (ACEA, 2016).
In the 1970s, the japanese manufactured a cheap and small engine car. This was a threat for other automobile industries from different nations because they were so successful in their manufacturing (Healey 18). The seventies were also different than the other decades before it. It was a decade when earnest protestors buried Chevy to protest the pollution of the internal combustion engine. The Japanese took over america’s import market, the japanese took over 90 percent of the 2.3 million cars that were imported in 1979 (Edelstein, McDonough 122). There was no car that challenged america’s Macho more than the “Castrated” Cadillac seville of 1975. The Cadillac could shed 1,000 pounds and twenty-five inches of length on the seville and the cost was of $12,500 (Edelstein, McDonough 122).
Initially to understand the importance of government regulation, and even government debate on certain measures one must look at the disastrous Chevrolet Corvair. By outlining this technologies main problems, it can make the governments involvement much more visible. Back in 1959 the Department of Commerce reported that 51,000 people would die from automobile accidents by 1975, that figure was obtained in 1965. That significant figure was reached 10 years before its projected date, and the question is why? The answer was, unlike many other tr...
General External Environmental factors affect every industry in different ways. Today, just about every automobile is made somewhere other than the United States. Really, there is no such thing as an American built vehicle with exclusive American parts. The automobile industry is one that is affected by globalization. More firms are expanding their operations and market reach beyond the borders of their “hom...
The Capital investment, skilled and licensed labour force, technological advancements, working with good quality suppliers is considered big barriers of entry into this industry. The future requirement of electric cars and hybrid vehicles has opened this industry to some new entrants like Tesla.
• For every average size auto Daimler Chrysler AG manufactures at one of its U.s. plants, the
(8) “Actual hands-off steering- and other wonders of the modern world” by: Bob, Bryant. Public Roads; Nov-Dec 1997, v61, n3, p32(6).