Tucker: Tucker's Struggle In The Automobile Industry

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Free Enterprise Paper
When analyzing the film Tucker, it is easy to see there are several external factors that contributed to his difficulty in the automobile industry. The first was really an intermingling of two threats, the threat of suppliers and rivalry. With the car industry being in the mature stage of the industry life cycle there were three major automobile manufactures and they controlled most of the market share in the industry. With them having such large market shares they also controlled much of the materials that went into manufacturing an automobile this included steel. Tucker faced this challenge when he attempted to buy steel to manufacture his vehicles and learned there was no steel to be purchased because the big three already controlled all of the available steel. From the assistance of Howard Hughes Tucker learned of a failing helicopter manufacturing plant that had in their possession more than enough steel to make the cars that Tucker needed to make. Tucker eventually gained access to the steel from the helicopter plant either through acquisition or merger th...

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