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Market Research and Marketing Planning p 3
Market Research and Marketing Planning p 3
Market Research and Marketing Planning p 3
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The Trimi Tank, & the business's life beyond the shark tank. The Trimi Tank, which was created by two hockey moms from Pittsburg, is a basic tank top that features interchangeable, removable straps as its main focus. Each tank comes with three sets of straps to layer, mix and match, or wear any strap independently. The lobster claw clasp makes it easy to remove and replace each stylish strap, which comes in various styles, such as the jewelry straps and ribbon straps. The concept for the versatile top came about during a hockey practice for their sons, which strived two best friends, Lindsay Johnson and Nikki Bilsky, to bring their business to Shark Tank. The dynamic duo arrived to the tank with positive attitudes and a proposal for a $57,000 investment for a 30% stake for their business. The women mentioned that they were producing each tank top and all of the straps at home. They had a goal for the straps to have multiple uses and be reused throughout the consumer's wardrobe. Robert Herjevic questioned both …show more content…
They stated that they've visited craft shows and handmade markets, but their biggest hit had been the flea markets to test their products among the consumers. When asked about the feedback they received, Johnson said that their target group, which had been women, thought they idea of the trimi tank was great. Amongst all the positive feedback, she also said that someone mentioned they should be on Shark Tank. Despite the impressed audience, the response didn't translate into sales. The two claimed that during these visits they weren't accepting credit cards, which hindered the sales they could have made. According to Johnson, approximately 50 women bought their product, as opposed to those that prefered to buy other items. Greiner mentioned that because of this, the trimi tank may not be their home run. She was the first shark to bow
Lancer’s national sales manager, Myron Rangard, identified changing consumer preferences from modern/abstract décor to more concrete items. This increase in demand for replicas changed the market, and left the door open for more competitors and bottom feeders. David Olsen, director of procurement, noted that over a decade ago Lancer only had about 5 competitors, today it has 11. As well as serious competition, Lancer also has to combat amateur sellers and “fly-by-night” competitors. These individuals move into a new city and dump a bunch of inauthentic junk on the market at exorbitant
Karolina Swietoniowska, the young, youthful, educated and passionate owner of Korra dancewear has been in business, trying to live her dream of designing dancewear clothes for the past three years. Sales have been however very slow for her, given that she had other priorities to take care of, she is now looking to improve her position as a businessman and increase her scale of business and expand and grow. Capital and experience constraints have been pulling her down and she is struggling to make her mark on the market. There are other very strong competitors in the market, functioning with very different
Another critical dilemma that the couple faced was to locate a source that would be able to supply worthwhile inventory for the business. This was a challenging feat as the available jewelry manufacturers were not easy to contact. Even when they were able to find a manufacturer, the available clip on earrings that they were able to...
The implementation of Jack in the Box strategy is expensive. They will be using 100% equity to finance the opening of 275 stores. In the implementation of this many stores it will be $155,412,125.
During the first year, I produced 22,000 RC_RockHoppers. Each bike was priced at $700. I increased my advertising expenditures to $1,350,000; $450k was allocated towards television advertisements, $337.5k was allocated towards internet advertisements, and $562.5k was allocated towards magazine advertisements.
This year, Runologie launched their first item of clothes, the Boylan short for men. Francese and his team spent a year working on the design of the pair of shorts. Many prototypes were made and tested by themselves, friends and loyal customers. Two weeks after the launch of the short, they were sold out. Francese was overwhelmed with the positive feedback with the shorts and it made him excited to expand their brand. He told me that the short was more of a lifestyle short, rather than having its sole use for running. “One comment that we got was that someone went swimming in our short which is so cool,” said
Generates a potential $33.715 million in revenue on excess inventory, which otherwise would perish, eliminating the sunk
They had an idea to make as much money as they could and buy a little
Other aspects strengthen the advertisement design's sexual appeal. The foreground woman's strapless swimming suit, highlighted in red, is the most notable example. Her chest prominently resides above horizontal boxes in both th...
During a show Keltie Bryne, a champion swimmer and a trainer at Sea Land slipped and fell into the tank with the whales. She was then grabbed by the foot and drug under. Terrified audience members watched powerlessly as Keltie screamed for help knowing she was in serious danger. She was repeatedly drug under water to the very bottom of the pool causing her death by drowning. Eye witnesses’ confirm that Tilly the larger whale was the one to pull Keltie under as the females swam around the tank aggressively. Shortly after this tragic accident, Sea Land permanently closed its doors and Tilikum was then on the market and up for sale, an opportunity quickly taken up by Sea World who was in need of a male breeder. There Tilikum would in time take the life of two more
By cultivating positive relationship assets, like the partnership with Archetype Solutions Inc. (ASI), Land’s End clothing gained valuable access to technical IT skills and information repositories capable of rapidly processing and analyzing large quantities of custom clothing orders. The accumulation of large information repositories only strengthens the barrier to competitor entry as it takes significant amounts of time to accumulate all of the pertinent data associated with a custom tailored clothing venture. This data can include information on consumer sizing and preferences, supplier operations and processes, and even garment patterns and variations, all of which are component response lag drivers that contribute to the IT resources barrier. Although, this fruitful relationship alliance, leveraged by the IT skills of ASI, could nearly become proprietary information for Land’s End (Clemons and Row 1991). This could create an exploitable avenue for competitors looking to enter the custom tailored clothing market. Once the exclusivity of the Land’s End relationship with ASI is terminated, given the structure of ASI’s contracts, competitors could partner with ASI to gain access to their proprietary information regarding clothing patterns and specifics. Knowing this, Land’s End should prepare for and anticipate the coming competition of
The Army’s scouts, preferred a fast-moving tank that could speed through gaps in enemy lines (Mizokami). These tanks couldn’t start being produced until after The Great Depression. This tank required a five man team, one of the smallest size groups needed to run a tank. All German tanks needed a seven man team. Since the Sherman needed two less people we could operate more tanks with less people. The Sherman gained improvements from an old US tank, the Grant. These improvements helped edge out the other German tanks. The Sherman would remain the main American tank for the rest of the war (Mizokami).
Lululemon company offer a diverse selection of premium – price products. From the first Lululemon’s establishment, many of this company’s products were specifically intended for people taking part in yoga, now the company has broaden its products to address the needs of other activities (swimwear, golf and tennis). Some new kinds of products are introduced to the customers like socks and underwear, sweat cuffs and gloves, instructional yoga DVDs, gear bags… Lululemon now not only provide products for woman but also has broaden the customer range to men and female youth. They realized that everyone now is caring about their health. The number
This new hip clothing store has labeled itself a sweatshop free. It employs over five thousand people at the Los Angeles location (Li par 27). This is incredible. It has given the people of Los Angeles many opportunities to improve their lives and to keep a steady job. The employees here are able to pump out around 200,000 garments of clothing per day (Li par 27). This is a great amount of production. This is in part due to how well the employees are treated. Shan Li describes their benefits as, “American Apparel's factory workers earn an average of $12 an hour. They have access to $3 subsidized lunches, an on-site medical clinic and free massages” (par 29). Being treated with respect often makes employees work harder because of the good relationships they have with their bosses. This is clearly shown by how much clothing is produced daily. American Apparel is a business that other American clothing companies can look to for guidance. With their annual sales of 634 million dollars, this store has shown what is possible for production in the United states (Li par
From selling purely ladies’ footwear, Charles and Keith expanded their range of products to include ladies’ bags and accessories in order to cater different demands of the customers. Charles and Keith owns a team of designers that come out with new products regularly and the company has their own R&D team frequently travels to fashion cities to get in touch with the latest design and trend (Singapore Press Holdings, 2009).