Traditional Social Media

1187 Words3 Pages
bulb-icon

Recommended: Impact of social media and modern world

Katona and Sarvary (2014) define social media as “the way in which people interact to create, share, and/or exchange information and ideas in virtual communities and networks”. Asur and Huberman (2010) state that social media is shifting in a high-speed the conversations in the society about topics from the environment and politics to the technology and the entertainment industry due to the easy use, speed and capacity of social media platforms and networks. Well-known social media platforms include Facebook, MySpace, LinkedIn,Twitter, YouTube, Flickr, Tumblr, Reddit, Instagram, Pinterest, Google+ and more. Social media differ from related concepts such as Web 2.0, which is considered as the platform for the development of social media (Kaplan …show more content…

Traditional media operate under a model where one sender sends a message to many listeners; social media operate under a model, where there are many senders who send messages to many receivers. Traditional media have the goal to share information people are already aware of, interested in and talking about. Social media want to reflect collective public interest. The digital technology has changed passive bystanders to active hunters (Hanna, Rohm & Crittenden 2011). Consumers do not want to sustain this traditional media thought, where the firm is the controller of the publications; also not as a hunting sport, where the advertiser controls the interactivity. Consumers expect to be actively involved in the information that comes to them. Traditional media is not enough for consumers anymore. Moreover, if companies want to reach a lot of potential customers, they should communicate through social media. Customers born between 1990 and 2000, called the Generation Z or the Net Generation, are grown up with social media and not used to read newspapers (Kaplan,

Show More
Related

  • Use of Social Media Marketing Tools by Non-Profit Organizations

    3403 Words  | 7 Pages

    Social media marketing is a simple option to add to the current promotional tactics being used by an organization. It is no longer optional; social media is mandatory for nonprofit organizations (Stengel). Studies have shown that many people think social media techniques complement traditional media; even more believe that blogs and social media influence the news coverage in traditional media tactics (Wright and Hinson 2008). There are a number of professionals that believe embracing social media is the only way for public relations to continue in the digital age. For example, Robert J. Key explains, “Public relations in the digital age requires understanding how your key constituents are gathering and sharing information and then influencing them at key points; doing so requires strategies that embrace the digital age” (Wright and Hinson 2008). Larry Weber, a renowned professional in implementing global public relations campaigns, also agrees that the communications world is moving in a drastically digital direction and in order to communicate effectively, one must understand this transformation (Wright and Hinson 2008).

    Read More

  • Marketing Usage of Social Media for Customer Engagement: A Wells Fargo Case Study

    1855 Words  | 4 Pages

    Social media is at the core of many marketing plans for corporations in the United States and world-wide. One of these companies at the forefront of social media use is Wells Fargo Bank, N.A. (Wells Fargo). The ability to directly contact customers and potential customers in a real time online environment is crucial to the bank / customer conversation and reinforcing the company’s place in a customer’s mind as the entity that they want to do business with (Wells Fargo Bank, 2014). This case study will discuss the current status of Wells Fargo’s use of social media as a means to building their customer base. Additionally, historical information on the process of the marketing move to social media will be presented and the development of the roles that are involved in this marketing strategy will be discussed. The impacts to the public sphere and society at large will play into the discourse of the social media topic and finally, the underlying theories will be discussed as they pertain to Wells Fargo and social media.

    Read More

  • Suicide and Social Media

    1228 Words  | 3 Pages

    Currently, social media is the most popular method of communicating and interacting with others. It is a methodology to new media as it changes and evolves with our needs and expectations. Social media has evolved and adapted to become a huge part of our personal and professional lives.

    Read More

  • The Mass Media's Effect On Politics And Politics

    1829 Words  | 4 Pages

    Social media entails the use of phones, laptops and other portable devices. In social media, people can stay in touch with their loved ones; they can share ideas, comment on people’s ideas and like brands of various products. Mass media, on the other hand, is a combination of different technologies, and their main aim is to reach a larger audience (Pérez 2010).

    Read More

  • Digital Media And Strategic Communication

    1508 Words  | 4 Pages

    For the purpose of this essay, new or social media can be defined as the participatory online media that create and spread information in a democratic and collaborative manner. Social media uses technological tools and applications that enable people to connect and share opinions, news, and knowledge. A few prominent examples of social media applications are Wikipedia (reference), MySpace and Facebook (social networking), YouTube (video sharing), Second Life (virtual reality), Digg (news sharing), Flickr (photo sharing) and Sharenow (media sharing). These sites typically use applications such as blogs, micro-blogging, message boards, podcasts, and wikis to allow users to interact in a quick, collaborative and efficient manner.

    Read More

  • Social Media Impact On Sports

    617 Words  | 2 Pages

    Online media is the newest form of media. With the younger generation using social media, such as Twitter, Facebook, Instagram, and so many more, organizations are changing the way they get their information out to the public. Social media allows people to interact with other people on several different level. It is no coincidence that the advertising industry emerged at a particular conjectural moment when new technologies enabled the overproduction, and therefore oversupply, of consumer products (Jackson, 2015). The products that have emerged are the different smart phones and the different social media applications that come with them.

    Read More

  • Compare And Contrast Social Media And Traditional Media

    894 Words  | 2 Pages

    Whereas the word social media itself defines the meaning of, social of communication. Which then not only provides you information but allowing you to interact while it provides you with information. Interaction can be as simple as leaving a comment or voting on an article to as complex as recommending information base on similar interest with other users. In comparison towards traditional media, it is a ‘one-way street’ where you receive information and only be able to give your thoughts to people whom you know. While social media is a ‘two-way street’ which provides you the capability to share your personal thoughts with everyone who have not only read about it, but also people who have

    Read More

  • Advantages of Using Social Media in Business

    1076 Words  | 3 Pages

    Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.

    Read More

  • The Impact of Social Media on New Zealand Society

    1258 Words  | 3 Pages

    Social media is the fruit of the current Web 2.0 technology. It is a series of organized applications which need to have internet connection to realize their functions of producing and interchanging of the contents generated by users (Kaplan & Haenlein, 2010). To be clearer, the social media is what we use to exchange information in daily life through internet. The implementation of social media can be found all around us, especially with the development of portable devices, and easier internet access. With constant upgrading on mobile platform, and the efforts of internet suppliers, more and more people can now enjoy the social media applications and media web sites with a relatively lower constraint by time and space. Through using social media tools, people can receive or deliver information quicker and more effectively. The implementation of social media has made the earth smaller. Thus, it may bring about many impacts which may significantly change people’s lives.

    Read More

  • Essay Pros And Cons Of Social Media

    707 Words  | 2 Pages

    Technology is getting famous these days and really affect to human life. One of the example about technology is social media. Social media are computer mediated technologies to share information, ideas, or ant interest of expression via virtual communities and networks. Many people use social media these days. From the younger to the older. The example about social media are Instagram, LINE, WhatsApp, Twitter, and many more. Also these days social media has its own function to use. Social media also give so mant pros and cons to human life.

    Read More

  • Economic Impact Of Social Media

    1741 Words  | 4 Pages

    Social media is the modern version of the paper plus more. In modern society technology runs the world and the same applies to advertising and a company’s success because social media can spread the word fast and get your business recognized by a lot more consumers. Social media is "A unique opportunity for companies to stay on top of mind with current customers and get on the radar of new customers on their preferred platform." (Zeckman) Social media has a positive impact on businesses because Zeckman claimed that due to the rise in social media, more businesses can become closer to their customers and develop the trust and security that they are the right brand for their customers. In addition, Zeckman stated all businesses can use social media to their advantage by social media to get customers more interested and thinking about their product and to get new customers drawn in by ads that if we’re not posted some people would have never heard of the business. In connection it has been shown in research and surveys that social media has a very important effect on modern businesses and Ashely Zeckman continues to support this because in her article she states that "70% of marketers found that social media activities increased traffic to their website while 75% of businesses engaging

    Read More

  • Social Media Makes Us Anti-social

    1161 Words  | 3 Pages

    Social media as defined by dictionary.com is “websites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts”. People use social media for networking, education, and entertainment. Some of today’s popular social media sites include Facebook, twitter, pinterest, instagram, vine, YouTube, and LinkedIn. Facebook is used as a basic social media site. People can share pictures, videos, and “status updates” to let people know how they are doing or exciting things going on in that person’s life. Twitter can is similar to Facebook, but updates are limited to one hundred – forty characters. YouTube is a site specifically made to share videos, which is its only function. Vine is used to share 6 second video clips, instagram is a picture sharing website, that just recently allowed sixteen second videos to be shared. LinkedIn is used for employers to find prospective employees and vice versa.

    Read More

  • Tourism And Tourism Essay

    2442 Words  | 5 Pages

    Due to emergence of social media, consumers now enjoy more control over how information is created, generated organized and shared. By widespread use of social media, consumers now participate in social networks which give them a platform for content creation and sharing them too. Consumers now communicate with one another and now enabled to build relationships with other consumers. Business communities are attracted to take note and keep track of everything done on social media so they can find market opportunities there as consumers are spending a lot of their time on internet and social media specifically.

    Read More

  • The Internet and Social Media

    923 Words  | 2 Pages

    Although social media has provided todays society with instant forms of communication and ways to connect, it also created a new standard for living and has caused problems for many groups of citizens in all walks of life and has caused society to re-think its usage. There are two views about social media, either. It is a positive addition to society and its benefits outweigh the risks, or that social media causes more harm than good and it’s usage should be limited. Some of the ideas that are central to the idea that social media is a benefit to today’s society are that social media encourages increased communication with friends and family, provides fast access to breaking news and other information, and helps businesses attract new business and correspond more quickly with their existing customers.

    Read More

  • Importance Of Social Media Essay

    1170 Words  | 3 Pages

    Social media an online platform that is known to keep people connected and also helps them know of the happenings around yet still keeping them hooked and entertained. Social media is also known as websites and applications that are dedicated to forums, microblogging, social networking and wikis. Social media is split into two parts the “social” part and the “media” part. The “social” part refers to people interacting with each other and the “media” part refers to the instruments of communication like internet, tv, radio

    Read More

More about Traditional Social Media

Open Document