Toyota Australi Federal Chamber Of The Automotive Industry

704 Words2 Pages

Toyota Australia is a wholly - owned subsidiary of Toyota Motor Corporation whose headquarters is located in Japan.
Toyota Australia keeps the largest market proportion of Australia's new car market at this time. In Australia, they have been the highest new cars sellers since the sales period of 2003-2004 outwitting Holden. (Federal Chamber of Automotive Industry 2015)
Toyota Australia as a market leader in automotive industry has a significant impact in Australian economic. Having been in Australia for over 50 years, Toyota has contributed widely in three major areas: increasing employment, increasing automotive export-import, and empowering local supplier.
Toyota Australia employs around 3,847 people across Australia that contributed to export achievement of Australia.
Despite Australia being the smallest and the oldest car industries in the world, and made a significant contribution in the development of the world's largest automobile manufacture over the last half century that is only matched by Japan; Toyota never spread its manufacturing branches into other parts of the oceans area.
There are three main products manufactured in Australia and eighteen vehicle distributed by Toyota Australia (see figure 1). (Toyota Australia n.d.)
Figure 1

Corporate strategy
Toyota Australia has to find another exporting …show more content…

There are around 1600 suppliers that have contributed to Toyota supply chain. The suppliers consist of local company and overseas based manufacturers. Those suppliers play a pivotal role in Toyota Australia’s production as they are part of Just in Time supply chain strategy. The Toyota purchasing was worth $2.4 billion in 2013/2014 (Toyota Australia 2014). Figure 2 clearly shows that vehicles manufactured in Australia contributed to nearly half of vehicle sold in this country and 60% of those cars manufactured were

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