Tourism And Tourism: Growth And Responsiveness Of Tourism

Jamaica’s capability to attract tourist to the island is dependent on the industry’s awareness of international trends (Dunn, 1999). Our natural assets of the island, complemented by activities, must be managed to capitalize on the market subdivision which could be captured to add value to the tourism product. The impact of trends such a water parks, family entertainment center and the development of nature and cultural attractions were primary growth government centers and development of nature and culture, (Dunn, 1999). A tourist becomes aware of destinations that satisfy their need and excitement and so many attractions have not been able to realize their potential growth due to lack of financial assistance or expertise in project development. The study provides a catalyst creating responsiveness to the attractive market, focusing on trends and sustainability within the Jamaican attraction market. Technology aids the attraction development and empowers owners to make a transition from an ordinary property to an exciting interpretative attraction. Tourism and hospitality trading is currently one of the sectors which provides the most significant economic contribution to GDP, offering direct and indirect benefits to the Jamaican economy.

Vision 2030 Jamaica will realize a revelation of an inclusive, world-class distinctly Jamaican

“German travellers look for what they perceive to be safe destinations, and the Caribbean ranked high in that category. Moreover, the Caribbean is being considered for 2016 summer vacations, as many other traditional summer destinations like Spain, has already booked and are priced higher than a Caribbean getaway.” She pointed to several destinations like Cuba and the Dominican Republic that had already found success by looking to