Topdog Case Study: The Company Encounter

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Identify The Company Issues
TopDog is a software company. The founder of the company is Ari Weiner and Mary Carpenter. TopDog opens customer relation’s management applications or (RCA) applications, which use in design engineering organizations. TopDog has a significant rival “FastData”, who is looking forward to going global. Thus, TopDog cannot stand in the primary position in The USA, but TopDog has to be a global player. Nevertheless, the company is not ready for global expansion since it lacks sufficient capabilities and resources, like managers with international experience. Besides, the cultural complexities and complex world environment are also becoming concerned issues that will directly affect the organization. Therefore, the TopDog software company still holds some shortcoming within the organization system and yet does not ready for the international market.
The Suffering Issues That The Company Encounters
The internal issues are human resources management and cost management. The company has lacked a potential manager with international experience who can design an organization for international expansion. The company also unable handles the high cost of forming the business in other territories. …show more content…

The company faces a new rival based in Norway, “FastData” who provides a new RCA package. Also, the rival is ready to compete with TopDog in both domestic U.S. and the global market. The following issues are the cultural complexities of language and cultural differences that will happen among the international market. Next, other relevant barriers are legal and government regulations in overseas. Additionally, TopDog has not yet experienced huge growth in the domestic market (USA) thus might be tough entering into global in as

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