Toms Essay

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Toms is a brand that manufactures shoes, clothes, accessories and eyewear. In 2006, an American man called Blake Mycoskie who is 29 years old started Toms. He has been organizing his fourth industrial startup by starting this programme called the online driver's tutoring program and his target audience is teenagers. At the end of his trip to Argentina, he came across this lady that was volunteering in a cafe. Blake Mycoskie learnt that many children are in need of a pair of shoes even in a developed country like Argentina. He went on to visit villages with that lady in the cafe and went to take a look and analyse their living conditions. They found out that the children had many sores, infections and blisters on their foot and he thought of this idea whereby a pair of shoes would be given to one child with the purchase of one pair of shoes. The name 'Toms' means 'Shoes For A Better Tomorrow' and that was the original name before it became "Tomorrow's Shoes" and eventually, he named the company 'Toms'. Jan Diaz de Solis first explored Argentina in 1516. Spain colonized Argentina in the 16th century but Argentina declared its independence in …show more content…

(AbhaPandey, 2011) PESTEL stands for Political, Economic, Social, and Technological.

PESTEL analysis refers to a theory in marketing principle and is used to analyze and examine the micro environmental factors before starting on a business. PESTLE stands for Political, Economic, Social, Technological, Environmental and legal environment. Pestle analysis is important as it helps to notice business or personal opportunities by giving an advance warning to certain threats that take place. It also helps managers to avoid starting up a business that are prone to failure for a reason. ("PESTLE Analysis..."

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