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Research methodology definition
Compare and contrast the data collection techniques of quantitative and qualitative research methodologies
Comparison of different methodologies of research
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Defining the research methodology to be used is fundamental for the researcher, since it guides and allows the most appropriate strategy planning to reach the objectives of the dissertation project.
The research methodology can be seen as a set of multiple layers (Figure 9), starting with the research philosophies, followed by approaches, strategies, choices, time horizons, and techniques and procedures.
Philosophies
According to the authors, practical considerations influence the philosophy to adopt, therefore the philosophy adopted impacts the choices of internal layers.
The most common types of philosophy are positivism, realism, interpretivism, and pragmatism. It is important to have a clear and succinct notion of these concepts:
• Positivism:
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Choosing to combine data collection techniques and procedures using some form of multi-method design, this refers to combinations where more than one data collection technique is used with associated analysis techniques, but this is restricted within a quantitative or qualitative world view. Yet, there is another approach known by mixed methods. This is used when, in a research project, both techniques quantitative and qualitative data collection are used.
Time horizons
Time horizons to research design are independent of the research strategy used or the method chosen. Depending on the time of the study time horizons of the research can be longitudinal or cross-sectional.
Cross-sectional studies are like photographic moments. These are studies located in time. The same phenomenon is studied in different organizations at the same time. Longitudinal studies take place over time allowing the study of change and development, the same phenomenon is studied in different periods of time.
Techniques and procedures
The data collection methods used can be categorized in qualitative or quantitative
Based on the preceding ontological and epistemological assumptions a researcher then makes methodological assumptions. Having decided on exactly what is to be studied the researcher then decides how the research can best be managed thus formulating a plan of action. Considerations include whether the research used should be primary or secondary. Whether one will test an existing hypothesis or whether one will construct a theory after having collated evidence. Finally one can draw conclusions as to which strategy to implement with the ultimate goal of producing the type of knowledge that is required. This then results in the type of method or methods of research to be used.
Method used in collecting information includes qualitative and quantitative data. Qualitative data is used to determine the history of the community; quantitative data such as windshield survey, focus group and one on one interview were also included because both sources were important for the past and current information of the community (Stamler & Yiu, 2012, p.221).
The theoretical framework in a research relates to the philosophical basis in which the research is executed. It also forms the link between the theoretical aspect of the research and the practical aspect of the investigation. Merten (1998) stated that it “has implications for every decision made in the research process” (p.3). Therefore, the starting point to any research proposal is to identify the methodologies (methods that can be used in the project and as well justify their choice (Crotty, 1998). The methodologies relate to “the strategy, plan of action, processes or design lying behind the choice and use of particular methods, and linking the choice and use of methods to the desired outcomes” (Crotty, 1998, p. 3).
Research methodology, is an understanding of the different approaches used to conduct research. Within research methodology validity and reliability are important. The reason, researchers need to understand the methodology, before research is conducted is to ensure that they are using them correctly and ethically and also understand the key concept
What were the strengths and weaknesses in the description of the data collected and the method of
Data Collection Analysis Observational data collection involves the gathering of data through what is visually observed in a setting, procedure, or anything in its natural state (Kawulich, 2005). It is most useful in qualitative study and information is gathered through interviews, observation, and data analysis (Kawulich, 2005). Improper or inaccurate decisions can be costly to a company therefore decisions should be considered based on accurate information. Even though this method of data collection generates good information, it has limitations.
The nature of research instruments, the sampling plan and the type of data the research design constitutes the blueprint for the collection, the measurement and analysis of data. It aids the researcher in the allocation of his limited resources by posing crucial choices.
A key feature of mixed methods research is its methodological pluralism or eclecticism, which frequently results in superior research (compared to mono-method research)
This can also serve the purpose of increasing reliability and validity of the findings obtained, while, overcoming any doubts of representativeness or generalisability (Browne, 2013). Martyn Hammersley, 1996, defined three different types of approaches which employs methodological pluralism: 'triangulation ' is when quantitive methods are used to cross-check qualitive data, and vice versa. 'Facilitation ' involves one research method to assist another, for example The British Household Panel Survey used discussions and interviews to clarify the concepts included in their questionnaires (Aldridge et al. 2001). The 'complementarity ' approach employs a variety of methods in order for different aspects of an investigation to be supported, for instance, surveys could be used to collect statistical data, while an unstructured interview is used to identify meanings and motives behind the statistical patterns (Haralambos,
Therefore, the objective in this chapter is to indicate how the data would be collected and analysed. The process and methodology of research used to collect the data for this dissertation will be explained in detail in this chapter.
Research philosophy, refers to the development of knowledge adopted by the researchers in their research (Saunders, Lewis and Thornhill, 2009). In other words, it is the theory that used to direct the researcher for conducting the procedure of research design, research strategy, questionnaire design and sampling (Malhotra, 2009). It is very important to have a clear understanding of the research philosophy so that we could examine the assumptions about the way we view the world, which are contained in the research philosophy we choose, knowing that whether they are appropriate or not (Saunders, Lewis and Thornhill, 2009). According to Saunders, Lewis and Thornhill (2009), three major ways of thinking about research philosophy are examined: ontology, epistemology and axiology. Each of them carries significant differences which will have an impact on the way we consider the research procedures. Ontology, “is concerned with nature of reality”, while epistemology “concerns what constitutes acceptable knowledge in a field of study and axiology “studies judgements about value” (Saunders, Lewis and Thornhill, 2009, p110, p112, p116). This study is intent on creating some “facts” from objective evaluations which are made by the subjects. Therefore, epistemology will be chosen for this study as the way of thinking about the research philosophy.
Another option available to a researcher is mixed methods which focuses on collecting, analyzing, and mixing both qualitative and quantitative data in a single study; also, it is based on the premise that the use of quantitative and qualitative combination provides a better understanding of the research problem than either approach alo...
Research which is also known as the search for knowledge is an art of scientific search for specific information. According to Clifford Woody, the research includes defining and redefining problems, formulating hypothesis and suggested solutions, collecting, organising and evaluating data, making deductions and reaching conclusion and further testing whether the conclusion will fit into formulating hypothesis. Research Methodology is a scientific and systematic way of finding solution to a problem. In this research, researcher has studied various steps for research like problem along with the logic behind them. For this study, researcher must know various research techniques like mean, mode,
The Importance and Appropriateness of Utilizing Different Methodologies for Research. Introduction The process of research entails the logical as well as systematic search for useful data and information with regard to a specific topic (Jha, 2008). It is also comprised of the investigation of the best, most cost effective and appropriate solutions to both social and scientific issues, following an objective and logical analysis. Jha, (2008) defines research as the search for knowledge and the discovery of the truth. During this process, the data can be gathered from a wide pool of sources among them interviews, books, nature among others.The data can then be analyzed with the appropriate data analysis tools, so as to report the findings
To achieve the research objectives the process of research must be carried out by certain principles and to use appropriate methods. It is very important that the methods used to obtain the desired results, and this starts to clearly define the objectives and what we need to know, and also by choosing the methods and tools to help us and to ease the process. (Kumar, 2008)