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Those commercials are very interesting and very well made when it comes to the ideas behind them. I think the first Tim Horton’s commercial about the family and hockey, and the commercial about the beer fridge that only opened to Canadians had the best concepts. Now after observing all of them, there were some pretty clear concepts left in my head about what I think Canadians are like; well based on commercials only. Starting with the first commercial it heavily portrayed that Canadians are proud of their country and where they come from. It also seemed to make a small joke because it listed off everything that is majorly popular in Canada. As an American, I didn't know some of these things yet after watching that commercial I had some elementary …show more content…
Family values are the first thing I noticed as I watched the commercial. It is trying to tell us that both Tim Horton’s and Canadians care genuinely about their families. The second thing I noticed is something that most people know about Canada whether as a stereotype or as something of truth is that hockey is one of the biggest sports in Canada. So after seeing that commercial, I thought that Canadians tend to be very hockey excessive …show more content…
The commercial really didn’t pull me in or sell me on any other ideas about what Canadians are like. Finally, the last commercial about the beer fridge left me with one overall thought about Canadians. In the first beer commercial, they try to get across to the audience that Canadians are earnestly proud to be Canadian. They do the same thing in this last commercial and that just makes me assume that Canadians are just like Americans in the fact that we all cherish our
Finally, if the comparison were ever made a survey, it would really show the full scale of Americanization in Canada. But until now we can only see from the daily life, how American culture is inviting Canada. Today more then ever, Canadians are in real danger of loosing their national identity. It is unfortunate that if the study of this cultural influence will be done few years later, it might be too late to save Canadian culture and identity.
‘Roots Nationalism’ was a product of the globalizing world economy, of the growing emphasis on branded clothing and lifestyles, and of the particularities of the national crisis in Canada” (Carstairs 2012). This statement clearly argues that the brand ‘Roots’ created Canadian identity and used it as a mechanism to sell their product. Carstairs also mentioned that “over the past two decades, Roots, along with other companies such as Molson (a beer company whose leading brand, Canadian, features a maple leaf) and Tim Hortons (a chain of coffee and doughnut shops created by Canadian hockey great Tim Horton that capitalizes on Canadians’ love of doughnuts and coffee) has created a new type of branded nationalism in Canada” as this can be called stereotypes of Canadian lifestyle and using Canadian symbols to promote and sell products (Carstairs 2012). Furthermore, in 1983, “Roots was declared a good example of how a very human-orientated business can be carried on in the 80’s through integrity, quality and honestly” as this just shows how beneficial it is for people to have Roots merchandise through the manipulation of branding using nationalism (Patricia
In this generation businesses use commercial to persuade different types of audiences to buy their product or to persuade them to help a certain caused. If you analyze commercial you can see how certain things play a major role in the success of a commercial. The ad I decide to analyze as an example is the commercial snickers used during the Super Bowl in 2010;”Betty White”-Snickers. This commercials starts off with guys playing a game of football with an elderly women know as Betty White. As Betty White tries to play football she is tackled to the ground. Her teammates refer to her as Mike when they come up to her to ask why she has been “playing like Betty White all day”. This helps inform the audience that Betty White is not actually playing but instead represent another teammate. As the guys keep arguing Mikes girlfriend calls her over and tells her to eat a snicker. Betty White takes the first bite and then suddenly a man appears in her place ready to finish the game. At the end of the commercial the statement "You're not you when you're hungry" is shown followed by the Snickers bar logo. What this commercial is trying to show is that hunger changes a person, and satisfying this hunger can change you back to your normal self. They use different types
The 2012 Canadian Club Whisky ad uses gender roles attributes in order to persuade possible male consumers into consuming the product by appealing to their sense of masculinity. The goal is to reach men’s pride and lead them to believe that Canadian Club Whisky is capable of “helping” them achieve society’s ideal of a man through images and sentences that remind them of manhood.
In the last 20 years the penetration of the Canadian market by American cultural industries is still extremely strong. The United States is still the main source of culture products. American products represent 81% of all culture commodity imports. Canadians watch American TV shows, listen to American music, love American sports teams, drive American cars and buy American goods at American stores like Walmart. They eat American food, drink American beer (sometimes).
Within Canadian culture there are many embedded beliefs and values that provide a national identity. Tim Hortons is no different, having built a brand that coincides with these values of honesty, thoughtfulness and acceptance of others. Canadians relate to Tim Hortons as a definitive Canadian brand, and as a ‘go-to’ convenience product. The commercial that demonstrates an aspect of both Canadian and Tim Hortons’ values was aired on the morning of January 15th, 2011 on The Sports Network (TSN). ‘A coffee all our own’ displays a true story of immigration that begins with a solitary man, and inevitably leads to him welcoming the rest of family with at the airport with winter clothing and Tim Hortons coffee, which are staples in Canadian life. The Tim Hortons brand builds relationships and loyalty with consumers as a result of institutional advertising.
From the start of the 1920's, Canadians have faced a considerable amount of threat towards the Canadian culture from it's American neighbours. For Canada, living so close causes a concern on Canadian identity from American implementation, however, being in a close relationship with the States, it has also promoted Canadian culture. An examination of the nation's success with CBC from America's involvement in the airwaves, Canadian nationalism is promoted through Hockey Night in Canada and the establishment of the National Film Board during the growth of American entertainment industries, will clearly prove that American influence has not diminished Canadian identity but in fact has strengthened it.
The Boston Beer Company is able to obtain relatively low-cost funds for their working capital and expenditures. The company is constantly in search of the lowest cost items without suffering the quality of their products. The company has thrived and has been able to expand to become successful due to their ability to achieve this.
Throughout Canada’s relatively short existence we have created quite a reputation for ourselves. Our great nation is known for many things , and I am proud to say that most are positive. Does Canada have a strong national identity? Anyone can see the answer is yes. Just take a look at the facts. For example, we are renowned for our peacekeepers and no other country is considered more peaceful. Without a doubt this is the type of identity we should work to keep.
In the I am Canadian video, Molson Canadian picked a Caucasian male to discuss the message of Canadian stereotypes. As a matter of fact, it is interesting that Molson Canadian chose someone of this ethnic group to represent their company in this commercial because it serves a purpose to explain that Molson’s target audience is possibly only certain groups of people and is not suited for everyone. On the other hand, the “Global Beer Fridge commercial includes people of all races, but excludes speakers of the first people who were part of the country, the First Nations people. As a matter of fact, Molson Canada is trying to promote through this commercial that they support people of all cultures that seem to make the majority of the nation who are allowed to enjoy the privileges of beer compared to the minority groups who should not be allowed to share the same privileges. Thus, the two commercials I am Canadian and Global Beer Fridge both seem to exclude a dominant group in Canada’s history due to the privileges for the more dominant group in Canada’s
Conflict theory claims that advertising does not sufficiently address issues of inequality in society. (Brime, Roberts, Lie, Rytina 2013, p.462) There are five major media outlets that form a monopoly of the media industry in Canada: CTVglobalmedia Inc. owned by Bell Canada, Rogers Communications Inc. Controlled by the Rogers family, Shaw Communications controlled by the Shaw family, CBC/Radio Canada, and Quebecor Inc. Controlled by the Péladeau family. (Brime, Roberts, Lie, Rytina 2013, p.462-463) CBC/Radio Canada is the only publicly owned media company in Canada, whereas, approximately 90% of the media in Canada is privately owned. (Brime, Roberts, Lie, Rytina 2013, p.464) This allows for 90% of advertising content to be chosen by wealthy corporations. In an American study, 93% of newspaper editors admitted to advertisers attempting to influence news stories and 37% admitted that advertisers have influenced their stories. (Brime, Roberts, Lie, Rytina 2013,
As stated before, Canada has a population around 35 million people, but that doesn’t mean that it will stop growing. Like many other developed countries, Canada has an aging population. They have a median age of around 40 years old. Canadian society is often depicted as being "progressive, diverse, and multicultural". When most people think about what kind of sports are played in Canada, one of the first to come to mind is ice hockey. Historically, Canada has been mostly influence by the French, British, and the native aboriginal cultures. Many Canadians value multiculturalism and see Canada as being characteristically
The first Dunkin Donuts was opened in 1950 by founder Mr. Bill Rosenburg in Quincy, MA. Five years later the very first franchised branch was licensed. Sixty years later, under “Dunkin Brands Inc.”, there are now over 10,000 stores including more than 7,000 franchised locations, all in 36 of the United States. There are over 3,000 Dunkin stores internationally in 32 countries other than the United States. Dunkin' Brands Group, Inc. is one of the world's leading franchisors of quick service restaurants serving hot and cold coffee and baked goods, as well as hard-serve ice cream. Dunkin Brands is head quartered in Canton, MA (Company Snapshot).
The Rant campaign that debuted during the Oscars after the blame Canada routine in 2000 and was watched by Find out how many people watched Oscars. This campaign produced much controversy after its initial airing. It was unknown wether this was a Pro-Canadian or Anti-American and never made it to air on American networks. Prior to The Rant campaign Molson utilized the tag lines “I AM Canadian” from 1994-1998 and from 1998-2000 to “Here’s where we get Canadian”.
Some television commercials become boring because of their frequency and triteness. Some commercials such as McDonald’s, Coca Cola and TD Canada Trust appear as many as three times in a thirty-minute program. Throughout a big event that has a large audience such as the Olympics, there is little to no variety in commercials, especially by big companies. They make it impossible to miss their commercial by filling up all the potential slots to make their product registered by you. Not only is the repetition dull, but the message employed in these commercials is often stated in clichés. For example, in many clothing commercials there is often stereotypical shots of highschool students who instantly have a big group of friends when they wear that brand.