Ticket Prices for Soccer Games

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Soccer is the world’s most favorite sport played in the majority of countries. The phenomenon is that soccer brings people together of all nations, languages, races, religions, political creeds. It is even more popular countries like the United Kingdom, Brazil, Germany, and Spain. The Total aggregate attendance of the English Premier League games reached 13,165,416 in season 2011/2012. As the most popular sport in Brazil, 6.7 million fans attended soccer games in Brazil’s stadiums during the 2009 season. Soccer is also one of the most revenue-making entertainment industries around the world. In season 2011/12, the European football market grew to 19.4 billion euros and its revenue was 1 billion euros over the second placed Bundesliga of Germany in 2011/12.

The purpose of this report is to analyze the demand which soccer clubs are facing and the strategies and determinants of ticket pricing. In order to clarify this issue, I will divide the article into three major parts.

The problems of the first section will attempt to answer are what the Market structure is in the Soccer industry and how the stochastic demand changes.

The second section explains the method to solve the timing problem of selling seasonal tickets and single tickets.

The last section explores what the strategies and determinants of ticket pricing are.

There have been many studies in the economics literature on factors that influence the consumption of sports. It is generally represented by the attendance at sporting events. Economic models have been widely applied to analyze the factors that determine spectator attendance, and this method has been applied to various sports.

Demand for Soccer

Sport clubs as Monopolists

In short run, the sup...

... middle of paper ...

... set of switching times τ∈[t,T] and n(τ)=[n(t)-NB(τ)+NB(t)]+, x+ = max{0, x}.

To decide whether delaying the switch time is beneficial, the expected revenue of switching immediately at t, which is Π(t,n(t), should be compared to the expected revenue of switching later until time τ (t ≤ τ ≤ T), which is E[pB((NB(τ) –NB(t)) ∧ n(t)) + Π(τ,n(τ))]. An infinitesimal generator G respect to the Poisson process (t, NB(t)) for a uniformly bundled function g(t, n) is defined to realize the comparison.

G g(t, n) = 〖lim〗┬(Δt→0)⁡〖1/Δt〗 E[g(t+Δt,n-NB(Δt))-g(t,n)]

= 〖lim〗┬(Δt→0)⁡〖1/Δt〗 ∑_(k=0)^∞▒〖[g(t+Δt,(n-k)〗+)-g(t,n)]〖(λ_B Δt)〗^k/k! e^(-λ_B Δt)

= 〖lim〗┬(Δt→0)⁡〖1/Δt〗 [(g(t+Δt,n)-g(t,n))(1-λ_B Δt)+(g(t+Δt,n-1)-g(t,n)) λ_B Δt]

= 〖lim〗┬(Δt→0)⁡〖1/Δt〗 (g(t+Δt,n)-g(t,n)) + 〖lim〗┬(Δt→0)⁡〖1/Δt〗 (g(t+Δt,n-1)-g(t+Δt,n))

= (∂g(t,n))/∂t+λ_B [g(t,n-1)-g(t,n)

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