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Ethos in a rhetorical analysis
Bernie sanders wendell berry
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Manifesto Analysis
“Thoughts in the Presence of Fear” is a manifesto written by Wendell Berry, dated October 11, 2001. It is a post-September 11 manifesto for environmentalists. Berry uses terms such as “we” and “they” as he expresses his ideas, regarding how our optimism for a “new economy” was founded upon the labors of poor people all over the world. I will conduct a rhetorical analysis of four sections of Berry’s manifesto; Sections XI, XII, XIII, and XIV; and discuss his use of ethos, logos, and pathos. Berry uses pathos more often in his paper, to instill feelings of guilt and fear in his readers. While many areas of his paper can be thought of as logos, Berry makes little use of ethos.
One of Berry’s topics that comes close to a use of logos is found in Paragraphs XI and XII, where he makes the case of an inescapable choice that we have to make. One choice is that we can continue to promote global and unlimited free trade, which must now be protected by a huge, expensive, and worldwide police force, maintained by several or all nations. Such a police force would only be effective as it “oversways the
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freedom and privacy of the citizens of every nation” (Berry). The second choice is that we promote a decentralized world economy, which would assure every nation life-supporting goods and self-sufficiency. Berry claims that this would not eliminate international trade, but would tend toward a trade in surpluses after local needs have been met. I have determined the aforementioned topic to be logos because of Berry’s means of reasoning. He implies that attempting to promote free trade, while also forming the perfect security to protect it, is impossible and will all be in vain. His implied logical approach to the situation is to promise the same amount of prosperity to every nation and region. In Section XIII, Berry uses one of his many examples of pathos. He states that one of the gravest dangers to us, besides more terrorist attacks, is that we will attempt to continue the corporate program of global free trade, regardless of costs to freedom and civil rights, without self-questioning or self-criticism. By making the points about self-criticism and civil rights, Berry is trying to make his readers feel guilty about continuing our lifestyle. Berry tries nurture that guilt with fear, claiming that such a decision is a grave danger, second to terrorist attacks. By utilizing feelings of both fear and guilt, I believe that Berry intends for his readers to contemplate his words. The longer we contemplate his words, the more likely we are to embrace and agree with what he is trying to say. Berry later makes the point that citizens and officials must avoid using rhetoric in place of thought.
The talk we hear from politicians, bureaucrats, and commentators tends to distill the issues we must confront to those of unity, security, and retaliation. It is difficult for citizens to be aware of what is taking place in Washington in times of crisis, because of these talks. In my own opinion, Berry could have helped to prove his case by providing examples of the oratory we hear from politicians or bureaucrats. He could have also sought the thoughts and opinions of ordinary citizens, in regard to their views on what the politicians say. Furthermore, Berry could have provided politicians’ thoughts on the 9/11 attacks, and compared them to the opinions of citizens on said attacks. A use of ethos such as this would have greatly benefitted Berry’s
case. If Berry would like to emphasize his message using imagery, he could search for or create a picture depicting the fall of the World Trade Center, along with a picture depicting the horrified citizens who bore witness to the events. Including such an image at the beginning of his paper would remind his readers of the fear and sadness we felt on that day. That fear would stick with us as we began to read his paper, and we would have been more likely to embrace his ideas. While I can understand the message he is trying to send us, Wendell Berry seems too one-sided to bring it across. Berry tries to deliver insightful views through his paper, and ultimately wishes for our country to change its policies so that people everywhere – from our own and from other countries – can develop a better way of living. However, the talk from politicians is driving us away from such ideals, as he claims. If Berry would like to truly convince his readers, he could outline examples of speeches from politicians, and counter them with evidence or argument of his own. Furthermore, Berry could define actions he himself has taken or is willing to take to support his cause. His lack of evidence leaves me thoroughly unconvinced for the moment.
Logos means the persuading by the use of reasoning. For example, “ No one even knows whether salmon can even survive in the lower San Joaquin, which has temperatures more suitable for bass and bluegill, (McEwen 1).” The quote is clearly a display of logos because the author demonstrates to the reader that the government does not even make sure the salmon can survive in the lower San Joaquin, which then convinces the reader the project is not well thought out and cannot be trusted. I agree with the author’s viewpoint because if the government was really interested in the benefits for people, the representatives would have looked into all the details necessary to be able to succeed with the project. Another example of the author stating logos on his article for the reader to get a better understanding of what the government really cares for is, “Besides, scientific evidence suggests that California’s salmon problems have been caused in large part by oceanic conditions and the environmental mess that is the San Joaquin-Sacramento Delta (McEwen 1).” This quote is an alternative representation of logos since it proves a fact. The fact makes the reader extra believable since he uses scientific evidence about California’s salmon problems. It is clear to me the position that is superior to the other one because there have been numerous studies proving this project will
Throughout his preface of the book titled Why We Can’t Wait, which entails the unfair social conditions of faultless African Americans, Martin Luther King employs a sympathetic allegory, knowledge of the kids, and a change in tone to prevail the imposed injustice that is deeply rooted in the society—one founded on an “all men are created equal” basis—and to evoke America to take action.
The claim that things are “worse off now than when I started” causes an emotional stir in readers (122). He then compares himself to conservationist saying he is “like all other conservationist” in that way. Berry uses words like “battle” to describe the conflict between conservationist and industrialism to evoke emotion (122). He further appeals to emotions saying that because they have not quit they are not hopeless. His hope is to start a “revolt of local small producers and local consumers against the global industrialism of the corporation. (122)” Berry clearly tells readers he believes that such a revolt is possible. In fact, he claims the revolt is already in progress. As the economy grows, so do the “abuses” from industrial agriculture (123). He says the revolt is happening because an “intelligent” consumer should be able to see that it is becoming harder to hide such things (123). Using diction like abuse is more than likely to cause an outcry. Automatically people associate the word abuse with a bad thing. No one correlates abuse to a good thing. Even a skeptical reader will likely feel some type emotion towards the emotive language describing the wrongdoings of the industrial economy. Berry uses words to his convenience when detailing why the revolt is
He compares moral annoyance on to an “apocalyptic fear-mongering that previously took the shape of repent or burn in hell, but now it is recycle or burn in the ozone hole” (27). Asma uses metaphors to mock the comparison between religion versus environmentalism. His article advocates for an ideology that is not as dominated by these feelings of guilt and believes that we should “lighten our fervor to more reasonable levels.” Asma’s comparison to religious extremities and environmentalism creates diction among what the audience may value or not agree with. By pursuing such controversy, Asma’s points of view allow the audience to take thought on the parallels between their aggression and self-reflection, as well as the green marketing ploys made to persuade the members of the modern society. Throughout Asma’s argument, he frequently uses a diction to lead to the humorous tone of his submissive counterargument. He mentions that we may not be able to punch the people we want to punch in real life, so we turn our aggression to the retrobates of TV land. Comparing a “joyful hatred” to such TV shows may justify the defense of our own “virtue and orthodoxy”. The diction created by the specific word choice allows the diction to affect the overall tone of the article -- satirical with a slight serious approach. If he were to use different words, it would be less effective. His metaphorical explanation also appeals to pathos because it represents another set of emotional feelings the audience feels. By mentioning the common appeal to modernized television, Asma enables the audience to connect on a personal level to a controversy that is not related to environmentalism, but is similar in a way that it makes everyone feeling guilty all feel the
Reputable environmentalist Janisse Ray in her narrative “Altar Call to True Believers” uses pathos, logos, and ethos efficiently to create a convincing kyros for her essay. To start off she uses ethos. She admits her own faults, capturing the reader’s attention as well as “playing” upon the readers trust and understanding. Next she uses pathos. Ms. Ray identifies with her audience and displays her own background to gain more of the reader’s empathy. Lastly, she capitalizes on logos. Janisse logically forges an ideological circumstance for what, how, and why the people of planet earth should be doing to help the environment. In this essay I will argue that Ray’s rhetoric succeeds due to the empathy she establishes with her audience by self depreciation.
In the book Into the Wild, Jon Krakauer wrote about Christopher McCandless, a nature lover in search for independence, in a mysterious and hopeful experience. Even though Krakauer tells us McCandless was going to die from the beginning, he still gave him a chance for survival. As a reader I wanted McCandless to survive. In Into the Wild, Krakauer gave McCandless a unique perspective. He was a smart and unique person that wanted to be completely free from society. Krakauer included comments from people that said McCandless was crazy, and his death was his own mistake. However, Krakauer is able to make him seem like a brave person. The connections between other hikers and himself helped in the explanation of McCandless’s rational actions. Krakauer is able to make McCandless look like a normal person, but unique from this generation. In order for Krakauer to make Christopher McCandless not look like a crazy person, but a special person, I will analyze the persuading style that Krakauer used in Into the Wild that made us believe McCandless was a regular young adult.
The Letter from Birmingham Jail was written by Dr. Martin Luther King Jr. in April of 1963. Dr. Martin Luther King Jr. was one of several civil rights activists who were arrested in Birmingham Alabama, after protesting against racial injustices in Alabama. Dr. King wrote this letter in response to a statement titled A Call for Unity, which was published on Good Friday by eight of his fellow clergymen from Alabama. Dr. King uses his letter to eloquently refute the article. In the letter dr. king uses many vivid logos, ethos, and pathos to get his point across. Dr. King writes things in his letter that if any other person even dared to write the people would consider them crazy.
In the beginning of Berry’s essay, he states “I am especially in disagreement with [political parties] when they invoke the power and authority of government to enforce the moral responsibilities of persons.” I completely agree with this statement. It is
Though Mr. Gerson is an experienced and seasoned bureaucrat and has also served on advisory committees for the President of the United States, the article under analysis here published by the Washington Post has many rhetorical elements to capture and engage the reader. Rhetorical elements of ethos, pathos and logos are clearly used in this article. We shall now document the occurrence and of such statements by through extracts from the article ...
Pollan’s article provides a solid base to the conversation, defining what to do in order to eat healthy. Holding this concept of eating healthy, Joe Pinsker in “Why So Many Rich Kids Come to Enjoy the Taste of Healthier Foods” enters into the conversation and questions the connection of difference in families’ income and how healthy children eat (129-132). He argues that how much families earn largely affect how healthy children eat — income is one of the most important factors preventing people from eating healthy (129-132). In his article, Pinsker utilizes a study done by Caitlin Daniel to illustrate that level of income does affect children’s diet (130). In Daniel’s research, among 75 Boston-area parents, those rich families value children’s healthy diet more than food wasted when children refused to accept those healthier but
After reading both passages, the most prevalent taste left in the reader's mouth is one of "irony". The intention of Wilson's work is to show two views. One is of environmentalists who are upset with the critics because they are not conserving enough and are only inte...
A Modest Proposal, by Jonathan Swift, is a satirical pamphlet that was published to the public in 1729. Its purpose was to shock the citizens of Ireland with an appalling solution to their economic troubles at the time. Swift’s purpose for A Modest Proposal was to present a horrific solution for an ever growing problem in Ireland. He adopts an aloof but eerily serious tone to grab the attention of the lower and middle class.
Jonathan Kozol revealed the early period’s situation of education in American schools in his article Savage Inequalities. It seems like during that period, the inequality existed everywhere and no one had the ability to change it; however, Kozol tried his best to turn around this situation and keep track of all he saw. In the article, he used rhetorical strategies effectively to describe what he saw in that situation, such as pathos, logos and ethos.
The Dangers of Fear Irish Playwright, George Bernard Shaw, once said, “The worst sin toward our fellow creatures is not to hate them, but to be indifferent to them; that's the essence of inhumanity.” Inhumanity is mankind’s worst attribute. Every so often, ordinary humans are driven to the point where they have no choice but to think of themselves. One of the most famous examples used today is the Holocaust. Elie Wiesel’s memoir Night demonstrates how fear is a debilitating force that causes people to lose sight of who they once were.
Fear has become omnipresent in society generating conflicts such as anxiety. Professor of clinical psychiatry and director of the psychopharmacology clinic, Richard A. Friedman, in his article, “A Drug to Cure Fear”, argues that the elimination of pathological anxiety with the use of drugs is possible by altering painful emotional memories. He builds his credibility with reputable sources, citing statistics, researches and conveying his knowledge of the subject. He adopts an erudite tone in order to appear optimistic and informed about the possibility that a single drug could cure fear for individuals with fear or neuroscience specialist’s readers. Friedman’s purpose is to persuade and prove his claim through ethos, pathos and logos.