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Role of innovation
Importance of innovation strategy essay
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Introduction:
“Thinking Outside the Box” is to think innovative or think differently. This refers to creative thinking and focus on being logical. When we think of innovation, we think about creating new products or systems that weren’t there before, or “something out of nothing.”
“Innovation carries value only if customers are willing to pay for that”.
- RAdm Dr R Chopra
Innovation = Creativity + commercialization
Various factors which can lead to “Thinking Outside the Box”:
1. Curiosity
2. Listening
3. Borrowing
4. Networking
5. Problem Solving
6. Essence of winning
7. Challenge Assumptions
It considers new ways of doing things, but in the context of a wider system, like a business. By implementing strategic innovation, executives can put their business’ future in a wider perspective, reflecting on new opportunities and how to encourage new solutions to take advantage of those opportunities. They can begin thinking about issues like
• How to modify supply chains to take advantage of new efficiencies, or
• How to modify an existing product in order to tap into a new market
• What to advertise, How to advertise and Where to advertise?
Innovation is often divided into five types:
1. Product innovation, which involves the introduction of a new good or service that is substantially improved. This might include improvements in functional characteristics, technical abilities, ease of use, or any other dimension.
2. Process innovation involves the implementation of a new or significantly improved production or delivery method. Thinking outside the box revolutionizes the process and can help in efficient and effective process change.
3. Marketing innovation is the development of new marketing methods with improvement in pro...
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...n box, having my core beliefs challenged to the point at which I had to change them, discarding some in order to be able to integrate new experiences and knowledge. Only by experiencing life from outside the box we're now in do we gain new insights and wisdom. Without that, our thinking often amounts to little more than judging others, and with little basis of understanding. How would you view life if you could see it from outside your own box? How would life look if you could see it from eternal instead of the temporal, from the infinite instead of the finite, and from the spiritual instead of the physical?
“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R & D. It’s not about money. It’s about the people you have, how you’re led, and how much you get it.”
-Steve Jobs
Bertrand Russell’s essay’s points about the reception of innovated ideas by the general public are highlighted in the play Julius Caesar. Indeed, the whole play was about an innovator who paid the ultimate price, death, for expressing his innovative idea. The human race will develop into a more understanding society, once we can realize that the only way to advance the human condition is to innovate upon old innovations.
The Myths of Innovation by Scott Berkun completely changed the way I view creativity. I noticed that we all have creativity inside of us; it is by means of expressing our deepest desires and ideas that we display our creativity to others. Burkun destroys myth after myth about innovation, which had me ready to start inventing my first million dollar idea! Berkun outlines ways to tap into innovation and pulls from history to guide us into the future. His simple and common prose gave me courage to tackle the tough problems. I now feel as though I have a firm grasp on what it means to be an effective creator.
Kelley,T. (2005, Oct.). The 10 faces of innovation. Fast Company, 74-77. Retrieved 6th March’ 2014 from http://web.ebscohost.com/ehost/detail?vid=9&sid=1d6a17b7-c5f7-4f00-bea4 db1d84cbef55%40sessionmgr10&hid=28&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#db=bth&AN=18386009
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Strategic management is the ongoing process of ensuring a competitively superior fit between the organization and its ever-changing environment (Kreitner, G13). Strategic management serves as the competitive edge for the entire management process. It effectively blends strategic planning, implementation, and control. Organizations that are guided by a coherent strategic framework tend to execute even the smallest details of their mission in a coordinated fashion. The strategic management process includes the formulation of a strategy/strategic plans, implementation of the strategy, and strategic control. A clear statement of the organizational mission serves as the focal point for the entire planning process. People inside and outside the organization are given a general idea of why the organization exists and where it is headed. Working from the mission statement, management formulates the organization's strategy, a general explanation of how the organization's mission is to be accomplished. Then general intentions are translated into more concrete and measurable plans, policies, and budget allocations. Implementation is the most important part of the strategy. Strategic plans must be filtered down to lower levels to be success. Strategic plans can go astray, but a formal control system helps keep strategic plans on track. In the strategic management process general managers who adopt a strategic management perspective appreciate that strategic plans require updating and fine-tuning as conditions change. Given today's competitive pressures, management cannot afford to let strategic plans sit as is. A strategic orientation encourages farsightedness. Sun Microsystems Inc. is one company that developed a strategy to become the competitive leader and become the most reliable in the net business. I will explain how Sun's strategy integrates their marketing, management, technology, and service functions into one effective strategy. First I'll discuss who Sun is and what encouraged them to develop their strategy.
One of the executive's greatest contributions to innovation is to shape the organization's culture in ways that make it more radical innovation a more natural, accepted and valued activity. Dick Drew, one of the most innovative researchers in 3M history, had that impact on 3M, and though many of the employees at 3M are too young to have any personal recollections from him, his influence on 3M's innovation culture remains profound and his principles are cited regularly in breakthroughs.
Imagining being inside of a box brings to mind thoughts of confinement. Thinking outside of the box is using creativity to break free of the constraints of conventional thinking. It involves using your imagination to look at life’s problems from a new perspective; finding alternative ways of doing things. Our perception is what establishes our boundaries of reality and what is possible. In the French film, Amelie, an introverted French girl uses her imagination and bends our traditional rules of reality. As a result, she experiences an extraordinary world, different from most. This wonderful skill of thinking outside of the box changes her life and the lives of those around her.
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Strategy formulation is the process of establishing the firm's mission, goals, and choosing among alternative strategies or plans; it involves and implies that preparing the best approach to respond to the circumstances of a firm's environment, whether or not its conditions are known in advance; being strategic and tactical, then, means being clear about the management's aims; being aware of the company's resources, and incorporating both into being consciously responsive to a dynamic environment (SM, 2010). As nearly all businesses have limited resources, top leaders and management must determine which alternative plans or strategies will do well to the organization most; strategic management requires attention to the big picture and the motivation to adapt to circumstances, and consists of the following aspects:
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