The Triple Bottom Line

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In the business world, organisations have traditionally focused on maximizing profit and growth as their primary goal. However, this approach has led to various social and environmental problems as it only considers economic performance (Gray & Bebbington, 2001). For example, a manufacturing company's performance is measured solely on its monetary gain, without considering the adverse effects of its emissions on the environment, such as polluting rivers and destroying ecosystems. To address this issue, John Elkington introduced the concept of the triple bottom line (TBL) in the mid-1990s, which measures the sustainability of organisations by adding "social" and "environmental" as two more "bottom lines" in the performance measurement framework (Slaper & Hall, 2011). According to the University of Wisconsin (n.d.), genuine sustainability requires organisations to balance social development, protection of the natural environment, considerate use of natural resources, and steady economic growth. TBL captures the essence of sustainability by measuring the impact of an organisation's activities on the world, including its profitability, shareholder values, and social, human, and environmental capital (Savitz & Weber, 2006). It is also known as the "3P" model, which stands for "people, planet, and profit" (Measures, n.d.). From the "people" perspective, TBL companies ensure that their operations benefit employees and the business environment by providing adequate compensation, safe workplaces, and guidance to help employees discover their values in work (Measures, n.d.). From the "planet" perspective, TBL companies avoid any activities that harm the environment and seek ways to minimize adverse impacts from their operations on the ecosystem. For example, investing in sustainable development, such as solar power, can generate profits for the company without harming the planet (Measures, n.d.). The drivers and motivations behind TBL reporting are to improve corporate social responsibility, enhance reputation, and attract socially responsible investors (Slaper & Hall, 2011).

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