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Family and households sociology
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After the First World War, the American economy did very well. There were a lot of jobs and many new technologies were invented during that time. In the 1920s, there was a major rise of consumer for new products. During this time, people bought product not because of their need “but for convince and pleasure” (p. 538). The major consumer at this time was the middle class. The rise of consumerism still continues to today.
Most of the consumers were women. In the 1920s, women started to more freedom then they did before. Woman started to involve more in the society. They started to go college and get their education. There was a decrease of housewife because women did want to get marry. They felt if they get marry, than they did not have the
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At this time, many different technologies were invented to help the people with easier life; especially, household items. Household items got more advance and helped save a lot of time of housework. For example, before the invention of washing machine, people washed their cloth by hand with some tool, and its could along time. During this time, family had around five children or more, so washing all family cloths can take many hours. With the invention of washing machine, people could wash their cloths much faster than they use to do. Other technologies like the washing machine, vacuum, toaster, and oven helped housewives to clean their house or cooking much faster then they use to be. Many housewives had more freed time due to the new technologies. A lot of them started to go outside the house and explore because now they had the time to do it. They started to see that there are a lot of products out there just for women, and that make them want it. Before there were very little produce for women because most of the time the person doing shopping were men and women just stay home almost all the time. Many house could get a part time jobs to help buy the things they want because of the new technologies they had a lot of free time in he …show more content…
With the new technologies like the television and radio, companies could advertise their products much easier and faster. Most of the middle class had a radio or a television at their during this time. Its helped people get the news around them much faster. Entertainment was a big deal on the radio and television. People can listen music, news, or watching a movie without going to a movie theater. After a long day at work, many people like to sat down a listen to the radio or watching television. Companies started to take advantage of these two technologies. Many companies would pay the broadcast channels to put a short film or recording on their channel and broadcast to the people about their products. When the advertisement on the radio or television and after the people hears about new product that they like, its make them wanted to buy the items. Companies would put on the advertisements on many channels and play it many time as they can effort. After hearing so many times, it could convince the people to buy their
The 1920’s was a period of extremely economic growth and personal wealth. America was a striving nation and the American people had the potential to access products never manufactured before. Automobile were being made on an assembly line and were priced so that not just the rich had access to these vehicles, as well as, payment plans were made which gave the American people to purchase over time if they couldn't pay it all up front. Women during the First World War went to work in place of the men who went off to fight. When the men return the women did not give up their positions in the work force. Women being giving the responsibility outside the home gave them a more independent mindset, including the change of women's wardrobe, mainly in the shortening of their skirts.
After World War I and during the 1920s, America’s economy was growing to be the best in the world. Consumerism had led to the increase in purchases made by Americans and the amount of products that had been produced. Some of the consumer goods that were now in demand had included the automobile,
The growth that happened before the 1920’s made it possible for the U.S. to become a consumer-based society ("The Rise of Industrial America, 1877-1900”). “Buy now, pay later,” became the main slogan of the twenties when credit was introduced into the market. Companies wanted middle class families to be able to afford the leisure’s of life just like the upper class. This idea was transformed into “credit.” Department Stores took part in this idea from the start along with installment plans.
In the 1920's women's roles were soon starting to change. After World War One it was called the "Jazz Age", known for new music and dancing styles. It was also known as the "Golden Twenties" or "Roaring Twenties" and everyone seemed to have money. Both single and married women we earning higher- paying jobs. Women were much more than just staying home with their kids and doing house work. They become independent both financially and literally. Women also earned the right to vote in 1920 after the Nineteenth Amendment was adopted. They worked hard for the same or greater equality as men and while all this was going on they also brought out a new style known as the flapper. All this brought them much much closer to their goal.
On the heels of war, new technology caused a decrease in prices of goods in the 1920’s and in the 1950’s the GI Bill increased income. The bureaucratization of business in the 1920’s meant that more people could be employed in higher paying white-collar jobs than before, including, for the first time, housewives. This new income combined with the reduced prices for goods that resulted from mechanized production, assembly lines and a general decrease of the cost of technology created a thriving consumerist middle class that went on to fuel the economy in all sectors, especially the upper classes. Likewise, during World War II Americans saved up around 150 billion dollars, and this sum combined with the income of the GI Bill allowed normal people to buy expensive things, from houses to cars to electronics to educations at a rapid rate, fueling the trademark prosperity of the 1950’s. The new automobile culture of the 50’s spawned new businesses that catered to mobile Americans, such as nicer and more standardized hotels like Holiday Inn, and drive-up restaurants like McDonalds. Just as the culture of the 1920’s was transfo...
In the early 1900’s, women who were married main jobs were to care for her family, manage their houses, and do housework. That is where the word housewife was come from. During the 1940's, women's roles and expectations in society were changing quickly and a lot. Before, women had very limited say in society. Since unemployment was so high during the Great Depression, most people were against women working because they saw it as women taking jobs from men that needed to work. Women were often stereotyped to stay home, have babies, and to be a good wife and mother. Advertisements often targeted women, showing them in the kitchen, talking with children, serving dinner, cleaning, and them with the joy of a clean house or the latest kitchen appliance.
The 1920s in American history had been a decade of drastic changes. It was the time when the traditional culture translated into the more modern practices.United States experienced super changes after the Great War had ended. During this decade, more people are moving to big cities and away from the suburbs to work in industrialized factories. Cars such as Ford were mass produced. Advertisement was first created in the age of consumerism. The 1920s, often known in America as the “Roaring Twenties”, is considered as the first modern era in which many advancements and improvements have been made.
During the late 1700’s, the United States was no longer a possession of Britain, instead it was a market for industrial goods and the world’s major source for tobacco, cotton, and other agricultural products. A labor revolution started to occur in the United States throughout the early 1800’s. There was a shift from an agricultural economy to an industrial market system. After the War of 1812, the domestic marketplace changed due to the strong pressure of social and economic forces. Major innovations in transportation allowed the movement of information, people, and merchandise. Textile mills and factories became an important base for jobs, especially for women. There was also widespread economic growth during this time period (Roark, 260). The market revolution brought about economic growth through new modes of transportation, an abundance of natural resources, factory production, and banking and legal practices.
‘Brave New World’ by Aldous Huxley is a science-fiction book in which people live in a futuristic society and a place called the World State. In ‘Brave New World’, Aldous Huxley used the idea of consumerism to describe the behaviors and lives of the citizens of the World State. The practice of consumerism by the people of the World State fulfilled their satisfactory and happiness. However, it also blinded purity and truth among its people. Different classes and different genders of people practiced different acts of consumerism such as consuming soma, technology and bodies. They sought happiness from them and eventually these acts became a social norm. However, these practices of consumerism also had side effects. It blinded truth such as
People had the time and money to buy goods and invest in the economy, which boomed; so unemployment fell and wages rose. More people were employed and had money, which they used to buy consumer products, which then continued to fuel the booming economy. Therefore the main reason for the boom in the 1920s was the increased accessibility of consumer products, and the subsequent empowerment of the consumers. The boom in the 1920s marked the birth of mass market and the consumer-driven economy. Works Cited for: Walsh, Ben.
The 1950’s and 60’s saw a great increase in consumerism. People made more money and had the desire to go out and purchase all of the luxurious goods they could afford. There was also an increase in advertisement for these new goods. Commercials began playing in people’s homes on their new televisions. During this time, the overall economy increased by 37%. Credit also got introduced at this time with the idea of “buy now and pay later”. With this there was a massive debt increase. In the twentieth century, we have one day a year that consumerism sky rockets. Black Friday. During this time, sale prices bring shoppers into stores to spend hours and hundreds of dollars on “great deals”. Advertising continues to be one of the main ways of catching
A major powerhouse that pushed the boundaries during the early 20th century—especially during the 1920s—was the United States. After coming out of World War I victorious and with relatively little losses, the United States’ post-war economy was the epitome of consumerism. As the cost of production continued to drop, items once thought of as a luxury, such as vehicles, became within the price range of everyday consumers. The trend began when Henry Ford created the assembly line and continued to pick up momentum as the century progressed.
Simply Food use their brand image to capitalize on holiday celebrations such as Christmas and New Years. Authoritative performance plays a key role in their increased sales during these periods; people across the United Kingdom await a traditional Christmas meal in their homes (Data Monitor, 2010). These consumers are lured by the Simply Food elegant image and therefore psychologically they link the Simply Food meal to the festivity of the season. Tesco have discounted many products and extended their finest range in the run up to the 2010 Christmas period. As a consumer this gives a reason to sacrifice the ideal worthy product for a less superior one. From a personal perspective, it makes me more in inclined to consider shopping for my meal at Tesco’s for Christmas. However, there are conditions in my case, the meals must be cheaper, and should be comparable to Simply Food for quality. As an individual who frequently shops at Tesco, I would further be rewarded for my loyalty, in the form of attaining more ‘club card points’ on my loyalty card. I have been a Tesco loyalty ‘club card’ holder for nearly a year now building up my points with every purchase at the retailer. My research required that I visit Simply Food to see what benefits I would receive by shopping with them. To my disappointment a staff members informed me that Simply Food did not have a similar scheme to Tesco unless a credit card was taken out through them. I was left feeling utterly mad and disappointed. Tesco have managed to apply and implement a co-creation of value through their use of a loyalty program. The supermarket chain has directed their aim at business-to-customer initiatives which is an example of relationship marketing – in essence, profit and the ...
The basic needs of life are food, water, shelter, and oxygen. They are the four materials required for human life to flourish and prosper. However, as the human mind has evolved more in the past century, people have become more materialistic, and wants have become necessity. As life progresses, new and better materials come out that the mind will latch onto as a want, and it will read that want as a need. United States Americans in the, twenty-first century’s world, are the guiltiest of all when it comes to be too materialistic, and it is becoming a major issue.
In the fourth era of the consumer movement, the key marketplace features include concern for the environment, increasingly complex technology, a diverse market, and a global market. Concern for the environment has manifested itself in a number of different ways. One example is the Exxon Valdez oil spill, which caused many consumers to become disappointed in Exxon. Exxon has had to work at improving its environmental image after this accident, and there are still individuals who will not buy gas at Exxon as a result of Exxon’s handling of this situation. There has been a trend in the past ten years or so to protect the environment and to also buy products that are more natural and environmentally sound. In our era, Fresh Fields, a supermarket that has sells organic and more natural products, has prospered because of consumers’ interests in buying food that is not contaminated by pesticides, chemicals, and other non-natural ingredients. Interestingly enough, a news report last week on TV indicated that organic produce, which is more expensive than regular produce, may actually be more dangerous to consume because it is fertilized with manure that contains E. Coli bacteria. There may be a consumer backlash against organic products if they are shown to pose a danger to the consumer.