The Research and Development Department of a Business

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The Research and Development Department of a Business

The work of research and development involves developing new products

and improving current ones through various forms of research. New

products and improvements to current products are needed to meet the

requirements of customers, taking into consideration changes in

consumer demand, seasonal sales changes, and the availability of new

materials and technology. The marketing department collects

information about changes in consumer demand and the requirements of

customers. The research and development department must also be aware

of new materials, technology and products that affect the customer's

requirements and possibly the future of their customers needs. For

example development within the music industry has moved it forwards

with the development from audiocassettes audio CD-ROMs.

New technology can also allow a company to manufacture a product more

efficiently to meet consumer needs and demand. Research is also vital

as it provides information for the development of products

Also research and development can be split into sub functions, 2 of

which are product research and product development, which are linked.

Text Box: Over 90% of previous ideas are abandonedHere is a rough

drawing to show how the product research and product development work

together on improving products.

Text Box: Can help company’s plan

Text Box: Market research, to discover consumer needs and thoughts

Text Box: Product research, trying to develop new ideas for goods and services

Text Box: May lead to

Text Box: Product development, new goods and services to meet consumers’ needs

Research and development is very expensive and can be very time

consuming for many businesses to be see positive results from it, even

though this can be the case most of the time most businesses invest

greatly in research and development, some companies put millions into

their research and development departments. Some of the main reasons

are:

* They gain an advantage over rivals

* Developing new and better products for customers

* Allows them to assess how they're products are doing

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