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Advantages and disadvantages of digital photography
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The use of today’s photography technology invites many controversial arguments among the public. Some people have no problem with manipulated pictures, others believe that editing the picture of human being means not to appreciate human as God’s creature. It is commonly known that the majority of the pictures in magazines, billboards, and advertisements in public areas must have gone through the professional photo editing process to be maximized in effectiveness. The pictures are retouched so that it looks much more lively and delightful than the original ones. Using today’s photography technology, we are able to manipulate picture’s appearance into anything we want; it can be extremely fascinating or conversely. For example, you can transform people’s bodies to be as thin as a twig or as fleshy as an elephant.
The sophisticated technology in photography has a very important role in the advertising industry. It makes the advertisement pages in magazines look great and the billboards look sparkling. People tend to have more interest in pictures or things which are eye catching. For ...
People tend to views an image based on how society say it should be they tend to interpret the image on those assumption, but never their own assumptions. Susan Bordo and John Berger writes’ an argumentative essay in relation to how viewing images have an effect on the way we interpret images. Moreover, these arguments come into union to show what society plants into our minds acts itself out when viewing pictures. Both Susan Bordo and John Berger shows that based on assumptions this is what causes us to perceive an image in a certain way. Learning assumption plays into our everyday lives and both authors bring them into reality.
Photography is defined at the art or practice of taking and processing photographs. To understand photography is having insight or good judgment to know how to take the picture, but also edit it if need be. Does photography limit our understanding of the world? What some people haven’t realized is that photography is all around us, whether it is in the person’s mind to see it or not. While we see photography throughout our daily routine, people dismiss the small types of photography and focus on the bigger sceneries like other countries beautiful cities and landscapes. It’s true that in this day and age, most photographs we see have been altered in some way. When photographers use Photoshop to edit our photos, we use many different ways to make that image appealing to the eye. Although, photographers unless told to do so will not change an image into something totally absurd that takes away from being astatically pleasing. Images are a gateway to the insight of the rest of the world’s cultures landscapes, and architecture, and photography is the key aspect to it. Photography is a one way to see the world, but it is better if you go and travel around the world to see it. In order to see if photography actually limits our understanding, we have to first look at the positive side of photography.
Photography has been around for nearly 200 years and has advanced dramatically with the new technology. In 1826, when the first photograph was taken photography was a very basic art form, but soon after photographers figured out how to manipulate their photos. In today’s society, it is almost unheard of to look at photographs that are raw and unedited, but has it always been this way? Dating back to the first photograph in 1826 by Joseph Nicephore Niepce, photography seemed to be raw, but only a few decades after those photographers discovered they could alter their photos to make them more appealing (“Harry Ransom Center”). Over the past 200 years photos of all different subjects have been manipulated through history and technology seems to be the culprit.
In today's world of consumerism, there is great competition among businesses to sell their product. It goes without saying that in this complex society exists modern technology that has lead to the development of various media platforms. In turn, these various platforms are used by corporations to advertise their product. On that topic, there are various tools of advertising that corporations implement with their choice of media platform to sell their product more effectively. This paper will analyze the advertising tactics that are present in two poster advertisements, both of Lexus vehicles.
To continue, the development of new technologies, such as computers and image editing software, has increased and redefined the nature of false advertising. Programs such as Adobe Photoshop have made the digital manipulation of images possible. One of the functions of this software is “airbrushing”, which in this context refers to the technique used to conceal, eliminate, or alter the appearance of flaws. Image editing software has facilitated the “re-touching of photographs related to any characteristics directly relevant to the apparent ...
The modern world is full of photographs. They are used for ads, political campaigns, and magazines. However it can be hard to tell whether or not a photograph is real. Many are ‘doctored’ or altered in some way. These doctored photographs can be seemingly harmless, such as advertisements, but they can misrepresent a product or person. There is a fine line between what is ethical and what isn’t for doctored images. Photographs should never be altered in order to deceive individuals, damage someone’s reputation, or when they have a strong negative impact on self-esteem. However if doctored photographs are used for art or for minor touch-ups for advertisements that don’t misrepresent a product then
Throughout the recent years, Photoshop has become a widespread phenomenon amongst the world. With the rapidly developing inventions of camera’s and devices with cameras on them; posting pictures on social media has become extremely popular. Along with that, the pressure to appear perfect in said pictures has increased dramatically. Society has become exceedingly focused on the idea of perfect, and what perfect looks like. Especially now, with growing photo sharing phone applications such as Instagram, photo editing is becoming even more popular. Photoshop has proven to have many beneficial uses; however, it also has very negative consequences such as false perceptions, and misleading people.
Lewis, David. “The Use of Color in Advertising.” N.p., 4 Dec. 2011. Web. 20 Feb. 2012.
There are many ads for different products these days on market. A product needs a good ad to attract many people and make good competition. Advertising has become part of producers’ life to win consumers hearts. All cameras serve the same purpose “to make memories memorable” or it is dead. There are different types of approaches camera advertisers use to attract the buyer to the product. Companies like Canon and Nikon use techniques such as glittering generalities, testimonial, need for affiliation and aesthetic sensation as propaganda methods to attract their buyers.
Throughout history, we have proven time after time, that society has a natural inclination towards image obsessiveness and in more recent years seems to have become a greater factor in our everyday lives. We are constantly altering our persona as well as our physical features including what products we purchase. What is s...
Tellis, Gerard J., and Tim Ambler. The Sage Handbook of Advertising. Los Angeles: Sage Publications, 2007. Print.
Have you ever seen a painting or picture that captivates you and directly stirs up emotion within you? More than likely, you have. Usually, viewers merely observe the picture and enjoy the way it looks and how it makes them feel. But, have you ever asked yourself, “why?” What about the picture makes it pleasing to the viewer? With each strategy the photographer uses creates their own touch and passion that floods all over the picture. The emotional connection nearly goes unnoticed for when the picture is well photographed, the viewers experience the sensation in their subconscious. This is one of the most powerful tools that a photographer holds in their hands. If one can become a master of manipulating how the photo affects its viewers, the said photographer can potentially maneuver people’s minds and thoughts with one click of a button. The time spent with my mentor has opened up the door for me to tap into that power though the use of background, focus, shutter speed, angles, and most importantly, lighting. Even with all these techniques, the person behind the camera must remember that creativity must be at the forefront of all operations. Caleno (2014), when writing about the basics of capturing a beautiful moment in a picture commented, “If we want to be creative we must drop these pre-conceptions and start looking at things from a small child’s innocence.”
Commercial product photography is one of the most essential tools required for marketing campaigns. For example you can see the importance of this in the online shopping sites where the customer prefers to see the product before purchasing it. The better the picture will depict the product the chances that the potential customer will buy the product also increase with it. If the product's picture is not appealing, than for sure the customer or buyer will prefer to buy it from some other online store. It is true that capturing the photo of the product is not a difficult task but the problem which one faces is in depicting the same image of the product in the photo as it is in reality.
The question of how society will function when all checks that a few thousand years of civilization have imposed have disappeared has yet to be answered. Society has been trained to view photographs as representations of Reality, but digital imaging has quickly tossed that mindset aside. The underlying Problem results in questioning of everyday events such as, the ability to look at a Photo and trust that the images we see are truly representative of the situation.
The first thing that advertisements try to achieve is to capture costumers’ attention. When an ad fails to do this than it is not a successful ad. Advertisement fa...