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Advantages and disadvantages of 4 g
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Today’s world is one where smartphones can be found in the pockets of nearly everybody that you may commonly encounter on the street, ranging from the average blue-collar worker to AARP cardholders, even children have been spotted typing furiously away at their screens. How is it possible to maintain high download speeds and smooth functioning when seemingly everyone is overloading the board all at once? The answer lies in technological advances in wireless communication. Researchers and developers have painstakingly spent hours trying to perfect their systems and provide a service that far exceeds the often-simplistic needs of their users. Nowadays one can order a pizza, check their bank balance and even showcase their report all from the palm of their hand. 3G, as one may assume, is the third generation of wireless technology for devices. The initial two mobile technologies were analog cell phones (1G) and digital phones (2G). 3G protocols required a user to be able to utilize data and voice simultaneously, providing transmission speeds of 200 kilobytes3. The latest breakthrough in wireless technology is 4G, which increases a users transmission capacity greatly, introducing functions such as video streaming, voice over Internet protocol (VOIP) and faster transmission of Internet applications among the upgrades over the previous refresh. It has since been adopted as the preferred method of cellular phone communications service due to the theory that 4G wireless is anywhere from four to ten times faster than a comparable 3G network. Comparatively, the views on 3G and 4G networks are widespread largely depending on carrier choice and location. Where both are available, many subscribers view the latter as more reliable however a ... ... middle of paper ... ...s per second for stationary users within a kilometers range of the carrier tower. As with most innovations that come to fruition, there is a healthy level of competition for subscription to a particular carrier. Sprint, T-Mobile, Verizon and AT&T alike all attempt to entice customers through multiple forms of media, boasting the fastest speeds available on the sleekest phones. This clash amongst carriers prods consumers to actually do a bit of research to see exactly how much bang they are getting for their buck. One can attribute Verizon’s ability to somewhat blanket the 4G market to its increased reliability and consistency throughout the cities it caters to nationwide. As of 2013, Mark Sullivan asserts “Verizon has brought its LTE service within reach of 287 million people, and AT&T has made LTE available to 200 million people, according to the companies.”4
Verizon Wireless cellular service is inelastic because the products and services it offers makes them the dominant leader in the wireless industry; therefore, a 10% change in calling plan prices (monthly access fees) would not affect the quantity demanded. Verizon Wireless can depend on this inelasticity in their pricing model because of the strength of its brand and the wealth of products and services it offers. Verizon Wireless' competitive advantage comes from its ultra-low churn rate (the percentage of customers who disconnect their service is less than one percent of its 60 million customer base). This indicator suggests that customers are satisfied with the service Verizon Wireless offers and a slight price increase probably would not drive its customers to the competition. This data also suggests that customers probably stay with Verizon Wireless because of its continued expansion of new technologies and services such as its all-digital nationwide CDMA network, EVDO' or its advanced data network (used to wireless send and receive email and other data almost anywhere in the US), and VoIP (Voice over Internet Protocol) that they use for their Push to Talk products. Verizon Wireless markets to a nearly all demographics nationwide and most of its services are offered in the smaller rural markets as a direct result of the one billion dollars per quarter it spends on improving its network as well as acquiring smaller wireless networks to make their nationwide network stronger and larger.
According to cnet.com, “AT&T and Verizon combined control more than 70 percent of the wireless market.” This means that these two phone companies are the peoples favorite everywhere. As of 2012, Verizon had 111.3 million customers and AT&T had 105.2 million customers. That makes a 6.1 million difference between the companies customers. Telling people that majority of the 70 percent wireless market control are Verizon users. On the Verizon website it says that they “Cover over 97% of Americans.” This shows that most people prefer Verizon because of how great it is to have. Having Verizon gives people LTE everywhere meaning that your phone will work faster on the internet than other phone companies. Only Verizon’s 4G network is 100% LTE. That is what makes them different than
On March 8th 2012, C Spire Wireless released details that it would roll out 4G LTE services by September 2012. The investment made by the company is $60 million and they would cover 2700 miles, a population of 1.2 million and more than 360 cell sites in 20 Mississippi markets, most of whom are first time consumers who have access to this high speed technology [1]. Its LTE service was officially launched in September 2012 [3]. An LTE net...
Imagine if nobody had a cellphone in today’s world. That’s why today everybody has some form of a cellphone contract with the four major companies (AT&T, Sprint, Verizon or T-Mobile) or a less know cellphone provider. AT&T and Verizon Wireless provide more than the other two major companies.
... no surprises, overages, or hidden fees. Alongside so many decisions that has to be made daily, contemplating a cellular service provider can be a headache individuals try to solve quickly. The big question when comparing which carrier's plan is a suitable service is the cost. Pondering what distinguishes one carrier from another can be an advantage to any consumer's budget. Contracts no longer monopolize the cellular service, prepaid is the "new" smart option. Doing a little research is prudent to prevent substantial amounts of fees from occurring before committing yourself to a two year contract sentence. Intitially, most companies offer prepaid plans that eliminates lengthy obligations but by comparing AT&T, T-Mobile, and Verizon with Straight Talk's new prepaid plans any consumer should be able to select the right provider to meet their specific cellular needs.
Channel Exposure- AT&T is adequate in its point of sales. They intend to match most competitors in using Radio Shack, BEST Buy, Walmart, Mall locations, high visible real estate traffic.
Compare the pros and cons of 3G and 4G technologies to determine the best uses of 3G and 4G technologies in today’s applications.
In this following report I will discuss the phone industry and analysed it in great detail. I will analysis the market structure and try and understand why the mobile industry falls to heavily oligopoly structure. I will highlight all the structures, however I will discuss in detail how, for example Vodafone can be incorporated in the porter’s five forces method to show how the mobile industry has devolved over the years and to understand if consumers are driven by the actual technology of the phone but if it driven more by style.
Many people in today’s society rely on technology to help us with our daily lives and help us stay connected to family, friends, and other people. The advancements in today’s cell phone technology is very complex and made to be efficient for their owners, allowing them to surf the net and IM message people instantly. Cellphones in particular have developed very fast in the past 15 years. From my childhood, cell phones have evolved from the old school Nokia bricks that allowed texts, calls, and simple graphic games, to todays I-Phones that have higher computable capabilities than some computers. In the United States alone, there is an estimated population of around 297 million people, and 197 million people are subscribed to cell phone companies (Starr). With so many people in today’s society with so much power and opportunity in the palm of their hands, we shouldn’t forget that “With great power comes great responsibility” –Voltaire.
Telecommunications gained mainstream attention in the early 90’s; however the initial key market was business men and women, who used their phones whilst being on the move and so allowing them to communicate with their companies with ease. Though in the modern era, telecommunication went through segmentation in the market trends, and now in this day and age it would be difficult to find someone who does not own some form of mobile technology. Many phone providers battle to provide the best service for their customers (Figure 1).
There is a slowdown in sales of mobile handsets, in some markets like the UK, as the mature part of the product lifecycle is reached. Customers are exposed to a barrage of different images and messages by mobile phone companies, as the competition gets tougher. Vodafone appeals to new customers and aims to keep its existing ones by emphasising the uniqueness of the brand.
Within a few years, there will be well over a billion mobile phone users worldwide and the majority of mobile phones will be connected to the Internet.
Wireless is everywhere today whether at home working from your WIFI network to work where you might be linked a wireless network or even through your phone through a 3G or 4G network to connecting to an open wireless networks. As you can see for the most part people are connecting to wireless from the moment they leave their home till they get to work and then back. While wireless comm...
Most networks have coverage checker so I can check the mobile phone coverage in my area. All I have to do is enter the postal code to see the coverage I can expect. I can get information on the regular 2G coverage for calls and texts as well as 3G coverage. It is also a good idea to ask people in the area if they find the signal strength adequate. The mobile signal strength depends on the provider and where you are. If you want to upgrade to browse the internet or download music videos, you need to make sure there is a strong 3G signal in the area.
Since the invention of the cell phones, in 1973, it has quickly become the most popular device used especially today during the twenty-first century. Due to its hands-free-easy-to-use design, the amount of people that own a cell phone is rapidly increasing. The useful text messaging feature has proved to be extremely useful in current times. Along with these helpful features, the cell phone is easily accessible and more portable. The majority of phone companies offer a 3G or 4G data plan, meaning internet access can be found on your phone almost anywhere, at any time. In addition to its easy portability, the cell phone is a very useful and helpful device, allowing one to stay connected to the outer world. “With a smartphone, you can connect to the Web from virtually anywhere. You ...