The Positive Impact Of Jamaica's Tourism And Tourism

Imagine an island that has lush vegetation rolling down the mountains to beautiful beaches tuck in picturesque coves. The island of Jamaica is vibrant and intense with brilliant sunshine, azure waters that complete with the sky, lush, verdant mountains, and flowers that dazzle the eye. The sound of melody, great music and islanders that are honoured around the world. Brand Jamaica world renowned with a positive image that brings people closer and highlights places that others are longing to visit. The branding of Jamaica has contributed, globalized and aid in the uplifting of the country. This implored visitors to take another trip, which is good for the country. How has Jamaica achieved such an image? A major key player in this is the

Tourism involved the movement of people from many different geographical locations. This industry also has several other businesses in which individuals and companies are profiting directly and indirectly. Those that are benefitting are Craft workers, tour companies, hotels and farmers are some of the few. To clarify Turner, World Travel and Tourism Council (WTTC), (2014) made mention that “Leisure travel spending (inbound and domestic) generated 90%of direct travel and tourism GDP in 2013 (JMD 242.2bn) compared with 9.4% for business travel spending (JMD 25.0bn).” furthermore tourism has been Jamaica’s top source of revenue because of its association with remittance. These benefits that enter the country will aid in benefiting native people and the government. With enough revenue, the country can develop in terms of building a new school, roads, and airports. Another way in which Jamaica is benefited due to its brand is through the manufacturing sector. The ability to export the goods and services across the world with the logo “made by Jamaica” generate income into the country. According to Ajagunna and Crick (2014) the country of Jamaica has been seen as a place to travel for middle-income owners who enjoyed the verdant tree and lush

Johnson (2014) acknowledged that with successful achievement in sports Jamaica is seen and viewed widely around the globe. The leader in sports needs to act quickly towards the sporting economy and make sports tourism which values $632 billion which is 14% of the tourism yield. The astonished accomplishment of Jamaica sports is widely seen around the world. Track and field are one the most popular sports accompanied by cricket football and netball. Track and field today is not seen as a leisure activity, but, as a market on its own that is contributing to and promoting Jamaica across the world. In the twentieth century Jamaica is recognized as the leading country in sprinting, Track and field athletes such as Usain Bolt “fastest man on earth” has brand the country significantly by breaking the world record of both the 100 and 200 metres event in Beijing, China. The 100 metre was broken from former holder Asafa Power who is also a Jamaican. Sportsmen and sportswomen have contributed with great pride they have put Jamaica on the international stage with a positive branding and attracting visitor and foreign investors to our