Now that we have established arrival of film in India and how several factors have had an influence on the Bollywood industry, the paper will now explore the pact of Hindi films in India. Through commercialization, Bollywood reinforces the idea of the importance of materialism. Throughout a film, objects are constantly being presented in some form of product placement. Rather than entertainment, Hindi films are now being used as a means for advertisement and marketing. By constantly showing films in which an actor is riding an expensive car with fancy clothes reinforces the idea that one needs these expensive objects. Some even argue that the films that are being produced nowadays do not have a plot (Rao, 2007). A clear example that illustrates the importance of commercialization through the film industry is releasing song before the movie itself is released. As previously mentioned, songs are crucial in a Bollywood film. However, it has come to a point where the songs itself are being more important than the film. By releasing the songs earlier, the film industry earns more revenue from the song being heard. It is also believed that if people like the songs of the film, they will enjoy the whole movie itself.
Another example which promotes the idea of materialism is commercials that have famous celebrities advertising many products. By having famous actors and actresses promoting materialistic objects, it allows the audience to believe that they need to buy this product to be just like the actor or actress. Bollywood has become modernized and it is now used as a means for “consumption and commercialization” (Rao, 2007) rather than entertainment.
One of the greatest impacts Bollywood has had over India is the loss of tradition ...
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...ywood industry has become modernized. The paper also demonstrates various factors that may have been a result of the modernization of the Bollywood industry. It is important to understand the significance of film since it reflects a society’s culture and it also used as a means to portray societal issues. Through an economical approach, we learn that the film industry is profit-driven and their main goal is to maximize profit, and through an anthropological perspective, we learn that concepts such as cultural traditions and values are taken into account when the film industry is discussed. Therefore, through the years Bollywood has become westernized and this has had an impact on India.
Works Cited
Mohanty, P. (2010). Bollywood item numbers: from Monica to Munni. In Pixelonomics. Retrieved from http://www.pixelonomics.com/bollywood-item-numbers-monica-to- munni
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Since the creation of films, their main goal was to appeal to mass audiences. However, once, the viewer looks past the appearance of films, the viewer realizes that the all-important purpose of films is to serve as a bridge connecting countries, cultures, and languages. This is because if you compare any two films that are from a foreign country or spoken in another language, there is the possibility of a connection between the two because of the fact that they have a universally understanding or interpretation. This is true for the French New Wave films; Contempt and Breathless directed by Jean-Luc Godard, and contemporary Indian films; Earth and Water directed by Deepa Mehta. All four films portray an individual’s role in society using sound and editing.
Solomon argues that advertisements in America “manipulate us to buy us into buying their wares (543). He discusses how Americans crave status symbols, and because of that, American companies advertise and sell status symbol products at a high rate. (544) Status symbols like nice cars, nice homes, and dogs that fit in your purse are all seen by just flipping through a few channels on the television. “The object itself doesn’t really matter” but what does matter is the message it sends out to others, a symbol of power. (544) One specific brand that Solomon brings up is a commercial made by the car company Porsche. “‘If you were a car,’ the commercial concludes, “you’d be a Porsche’” (548). Companies produce higher class products because, as a society, American’s crave higher status. Manufacturers continue to thrive off of Americans’ desire to have nice
Fifteen years ago, South Korean cinema was in precipitous decline. It was facing deadly competition from Hollywood as import barriers were dismantled, and had almost no export market. Today, South Korean cinema is widely considered the most successful and significant non-Hollywood cinema anywhere in the world today. It is successful both in the domestic market, and internationally. This essay sets out to understand this phenomenon. First, it attempts to trace South Korean cinema’s comeback story. I feel a need to do this because I find that so many of my South Korean friends and colleagues are reluctant to admit this, or focus solely on the problems the industry is facing in the future. There may be worries about the future and there may be “ifs” and “buts” about the present state of the South Korean film industry. But we should start out by acknowledging its success.
Film is a form of entertainment which is admired due to its capability of creating an escape from one world to enter another. Therefore, it is important to mesmerise and intrigue the target audience to captivate their interests, developing an understanding and loyalty. Award winning films of Hollywood exemplify and present a powerful meaning using techniques established by the director. These techniques can be shown through the production and distribution, film language and the influences and, narrative choices such as plot, structure, and character.
...n acts even in the face of danger not due to an artistic principle, but due to the need to put food on the table for her family. Even though Gittoes arguments fall short, the Taliwood film industry should be encouraged. As Shah Rukh Kahn, a famous Bollywood actor and director in India said in an interview for NPR on Bollywood films “"Our fantasies are about earning a good living, having maybe a car — not two. Getting an education for your kids. Our fantasies are not about getting to be president of the country, to sit in a rocket and go and break a meteor. Our fantasies are very real.” A movie obtains popularity not because it is foremost trying to change culture, but because it reflects of the hopes, desires and fantasies of their audience. Free expression of common hopes, desires and fantasies will provide the a true bridge between the Western and the Pashtun.
Costumes are an important part of a film’s pre-production work. It helps the audience to understand a character’s background in the film. To adapt something means to fit, adjust, make suitable and film costumes conform to notions of realism and, also employ the notion of the cinematic spectacle (Street, 2001). All the costumes in the movies have either cultural, political or economic representation. The costume designers go through various research before designing costumes for the characters in the movie. It is important to understand the difference between the costumes used in the Bollywood and Hollywood movies, which will help the production of my creative drama film. I will further study the symbolism of costumes in Bollywood and Hollywood
Over the years, Bollywood has emerged as its own distinct identity in the global Film industry. Bollywood is the global leader in production of movies with a staggering 27,000 featured films and thousands of short films. ( Pillania 1) However, Hollywood is still the leader in revenues generated. Due to the growth of the Indian market and globalization, Bollywood has made its way to the international markets. Globalization is often misrepresented as the growing influence of the western culture in the world and so we tend to state that Hollywood is influencing Bollywood to a great extent. An argument can be made to justify the validity of that statement. However, this paper aims at presenting the influence of Bollywood on Hollywood in terms of music, dance and visual representation. This papers deals with a specific part of globalization, providing evidence that it
The introduction of films began in the early era of 1920s and since then technology in many forms as such Televisions which featured documentary and made films more popular with in audiences, according to commentators it is said that film has become the most global and popular seen and followed form of culture. (Shiel, 2001; Urry & Larsen, 2011). Furthermore in late 1960s cinemas and theaters were popular among people also due to entertainment and transformation of different cultures, it has since then captured a large number of tourists. Today that trend has changed into television viewing, which is hence said it is the major leisure activity among people. In addition to that seeing films...
Manoranjan sir’s guru, Mr Margadarisi [says]: when you have such a good actor by your side, there is no requirement to spent so many crores. A good story is what is necessary; masala films like these are unimportant to our culture … (self-translation)
INTRODUCTION This paper is trying to seek the possibilities of developing commercial distribution links for alternative film in Indonesia for present and future. Although in big scale alternative film is within the area of non-commercial terms and obviously need external support (because its characteristic as an important avant-garde in culture development and film expression), but if we try to see on commercial distribution side from these films, they can be one supporting factor to the alternative film development world in Indonesia, it also open the possibility of alternative film makers development them selves. .
Film was meant to show the traditions and customs of specific cultures to the rest of the world. However, because of Hollywood's need for a large market to sell a movie ...
The history of Indian music extends back many centuries. Traditionally in that period, there were various kingdoms, in which the power was held equally by the king and the temples. This was the division of music. The temples presented religious music to all that wanted it while the kings patronized the separate artists. Music also formed a major part of the theatre. It was very famous as nearly all of India's people had access to it. There were full scale musicals in the ancient Indian theatres. This tradition has been carried into till the recent days, where Bollywood (the Indian Hollywood) films are very music-friendly. Music is an integral part of the movies that are being made. But many movies are now being targeted at the Western society, movies with less music. This is killing India's musical background.