Now that we have established arrival of film in India and how several factors have had an influence on the Bollywood industry, the paper will now explore the pact of Hindi films in India. Through commercialization, Bollywood reinforces the idea of the importance of materialism. Throughout a film, objects are constantly being presented in some form of product placement. Rather than entertainment, Hindi films are now being used as a means for advertisement and marketing. By constantly showing films in which an actor is riding an expensive car with fancy clothes reinforces the idea that one needs these expensive objects. Some even argue that the films that are being produced nowadays do not have a plot (Rao, 2007). A clear example that illustrates the importance of commercialization through the film industry is releasing song before the movie itself is released. As previously mentioned, songs are crucial in a Bollywood film. However, it has come to a point where the songs itself are being more important than the film. By releasing the songs earlier, the film industry earns more revenue from the song being heard. It is also believed that if people like the songs of the film, they will enjoy the whole movie itself.
Another example which promotes the idea of materialism is commercials that have famous celebrities advertising many products. By having famous actors and actresses promoting materialistic objects, it allows the audience to believe that they need to buy this product to be just like the actor or actress. Bollywood has become modernized and it is now used as a means for “consumption and commercialization” (Rao, 2007) rather than entertainment.
One of the greatest impacts Bollywood has had over India is the loss of tradition ...
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...ywood industry has become modernized. The paper also demonstrates various factors that may have been a result of the modernization of the Bollywood industry. It is important to understand the significance of film since it reflects a society’s culture and it also used as a means to portray societal issues. Through an economical approach, we learn that the film industry is profit-driven and their main goal is to maximize profit, and through an anthropological perspective, we learn that concepts such as cultural traditions and values are taken into account when the film industry is discussed. Therefore, through the years Bollywood has become westernized and this has had an impact on India.
Works Cited
Mohanty, P. (2010). Bollywood item numbers: from Monica to Munni. In Pixelonomics. Retrieved from http://www.pixelonomics.com/bollywood-item-numbers-monica-to- munni
Film is a form of entertainment which is admired due to its capability of creating an escape from one world to enter another. Therefore, it is important to mesmerise and intrigue the target audience to captivate their interests, developing an understanding and loyalty. Award winning films of Hollywood exemplify and present a powerful meaning using techniques established by the director. These techniques can be shown through the production and distribution, film language and the influences and, narrative choices such as plot, structure, and character.
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The Australian Film Industry has been around since October 1896. The first full length feature film, in 1906 was ‘The Story of the Kelly Gang’. Australian Cinema has only become a much larger industry in like past 10 years with ‘Sanctum’ being Australia’s 10th largest film in the US Box Office history with its exceptional 3D technology and exquisite photography. ‘The Sapphires’ which also had a strong impact on Australian viewers did not reach the capacity of gross making in the US Box Office. The Australian Film Industry has become in crisis because without the Australian movies having an impact on the Australian viewers as a minimum, the money used to make the film will not have profited from the tickets bought to see the actual movie. In this essay I will explain how ‘Sanctum’ and ‘The Sapphires’ can be used in reference to the Australian Film Industry crisis and reason’s for how and why the Australian Film Industry has hit a crisis in film making.
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Fifteen years ago, South Korean cinema was in precipitous decline. It was facing deadly competition from Hollywood as import barriers were dismantled, and had almost no export market. Today, South Korean cinema is widely considered the most successful and significant non-Hollywood cinema anywhere in the world today. It is successful both in the domestic market, and internationally. This essay sets out to understand this phenomenon. First, it attempts to trace South Korean cinema’s comeback story. I feel a need to do this because I find that so many of my South Korean friends and colleagues are reluctant to admit this, or focus solely on the problems the industry is facing in the future. There may be worries about the future and there may be “ifs” and “buts” about the present state of the South Korean film industry. But we should start out by acknowledging its success.
INTRODUCTION This paper is trying to seek the possibilities of developing commercial distribution links for alternative film in Indonesia for present and future. Although in big scale alternative film is within the area of non-commercial terms and obviously need external support (because its characteristic as an important avant-garde in culture development and film expression), but if we try to see on commercial distribution side from these films, they can be one supporting factor to the alternative film development world in Indonesia, it also open the possibility of alternative film makers development them selves. .
Film was meant to show the traditions and customs of specific cultures to the rest of the world. However, because of Hollywood's need for a large market to sell a movie ...
The history of Indian music extends back many centuries. Traditionally in that period, there were various kingdoms, in which the power was held equally by the king and the temples. This was the division of music. The temples presented religious music to all that wanted it while the kings patronized the separate artists. Music also formed a major part of the theatre. It was very famous as nearly all of India's people had access to it. There were full scale musicals in the ancient Indian theatres. This tradition has been carried into till the recent days, where Bollywood (the Indian Hollywood) films are very music-friendly. Music is an integral part of the movies that are being made. But many movies are now being targeted at the Western society, movies with less music. This is killing India's musical background.
The introduction of films began in the early era of 1920s and since then technology in many forms as such Televisions which featured documentary and made films more popular with in audiences, according to commentators it is said that film has become the most global and popular seen and followed form of culture. (Shiel, 2001; Urry & Larsen, 2011). Furthermore in late 1960s cinemas and theaters were popular among people also due to entertainment and transformation of different cultures, it has since then captured a large number of tourists. Today that trend has changed into television viewing, which is hence said it is the major leisure activity among people. In addition to that seeing films...