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Netflix industry competitive structure
Modern film industry
Modern industry and movie
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The film industry is constantly evolving with new technologies that can either assist the creative industries or hinder them. There are both positive and negative views as to whether the film industries future looks good. The positive effects of new distribution methods called Cinema cloud is one reason the film industry needs to stay current and on top of technology in the future, to be able to adapt to new processes. Streaming services such as Netflix are becoming increasingly popular, changing the way movies and television shows are viewed also creating original shows that fall exclusively to Netflix allowing audiences to be drawn into subscribing thus increasing profitability. However the internet becoming more accessible and illegal The film business will continue to create new technologies allowing the growth with popular culture . Film distribution will continue to change over time and will bring forward new processes to ensure there are cost effective and efficient ways of distribution domestically and internationally. The film industry is unable to compete to the free aspect that illegally downloading provides, however is able to find alternate positive enhancements towards a profitable and economical foreseeable future. Illegal downloading websites such as ‘bit-torrent’ need to be closely monitored in parallel to free to air television, in order to end seamlessly great quality film and television being uploaded to the internet. The entertainment industry must end the illegal downloading phenomenon as it has the ability to paralyse any further income to the entertainment industry. Online streaming services such as worldwide number one, with over 81 million subscribers in more than 190 countries world wide, Netflix has made a major impact in the availability of online streaming. however the difference in accessible film and television shows based on the geographical destinations around the world receiving different range of media is due to copyright and piracy laws that they are currently working towards fixing so that all their customers receive the same experience, no matter where you live in the
Movies today are extremely expensive to make and are typically financed through either film studio contracts or from investors willing to take a risk. In order to be successful, movies need to be marketed and distributed either under contract by the film studios or by companies that specialize in such services. The aspects of financing, marketing and distribution of films have changed between the studio and independent systems over the years as the evolution of the film industry took place.
... report also explains that illegal downloading of movies and TV have nearly halved “with 65 million film and 55 million TV shows illegally downloaded in 2012, compared to 125 million and 135 million respectively in 2008.”
It is evident that Western Cultural values are diffused worldwide through the movie industry. The films are controlled by western funding and reflect Western perspectives vividly. Between the lines in the scripts, filmgoers are urged to link the Western culture and “whiteness” with positive-hence legitimate-values and accept whites dominant position. Film is a powerful medium, thus movies were created with emotional designs on the individual audience in order to control his or her mind hence Hollywood serve as the functional means for establishing the concept of white supremacy. Hollywood movies are therefore the main instruments for establishing the whit supremacy mind-set that automatically triggers the message that whites are far superior than any other race. Ideological hegemony theorizes the way in which relationships of domination and exploitation are embedded in the dominant ideas of society. To the extent that dominant ideas are internalized, they induce consent to these relationships on the part of the dominated and exploited. Blood Diamond and In the Heat of the Night are two distinct movies where the movie makers present us with two different ideological concepts, Both films portrayed the white and non white consciousness. Blood Diamond they attacked their own race as In the Heat of the Night the whites attacked the non whites . Blood Diamond showed this in a more violent way then In the Heat of the Night did. The conscious of both films were power and authority. The blacks in each of these films are seen as secondary characters which is usually a way of promoting the supremacy of whites . The movie Blood Diamond discusses the complexity of conflicts with bringing western group intt Sierra Leone. This concept also trie...
The emergence of home theatre allowed films to be released in a variety of formats and screened on various types of equipment. Studios began viewing conversion of film into multiple formats as a top priority. Though box-office numbers remained important markers of success it wasn’t the largest source of revenue...
Since any other form of entertainment is considered a substitute, Netflix?s industry is in direct competition with all other forms of entertainment, whether it be reading, physical exercise, regular television, etc. If trends in popular culture move away from those related to movies, revenues may be affected.
As advance technology of fiber-optic developed and is on the rise, everyday there is another story about entertaining movies on demand and streaming online is with ease. Those developments which let movie’s viewers sit in the comfort of their home or anywhere with access to the internet can stream instance movies with a push of a bottom. They no longer need to make a trip to the movie’s stores for movies rental and return, so that is why movie shops fail and filed for bankruptcy bring a symbolic close to the “let’s go rent a movie” era. Blockbuster LLC, formerly Blockbuster Entertainment Inc., both owned and franchised American-based giant provider of home movie and video game rental services through video rental stores, later adding movies by mail, streaming online and video on demand. Due to the peak of fiber-optic and competition from companies such as Netflix, Redbox, and GameFly, Blockbuster became the victim of digital media and filed for bankruptcy on September 23, 2010 due to significant lost in revenue.[3]
In conclusion, the vast technology change opens many opportunities for Netflix to grow. By assessing the market environment and challenges, it enables Netflix to overcome the obstacles to remain as the market leader. To achieve the future growth, Netflix should implement both strategic and tactical approaches to compete with others. The strategic and tactical business plans for Netflix are improving content libraries, developing more partnership with production firms, and staying with the low-pricing strategy.
Filmmaking, the art of the motion picture, is a comparatively new art form that combines a moving image in conjunction with sound, primarily to tell a story. Due to the medium of capturing the image is evolving, so is the art in its entirety. Modern technology is allowing a more cheaper, streamlined form of production, thus rendering older methods unnecessary. Celluloid filmmaking is the old method of capturing film on a negative film strip and developing it later in its most natural state, whereas digital film is capturing synthetic and manipulatable pixels on a computer-like device. Digital filmmaking should be a primary film medium but not completely eradicate the dying celluloid film culture.
Netflix’s derives a much of their competitive advantage from their ability to offer each subscriber convenience and a personalized experience. The firm’s CineMatch software gathers data from subscribers’ online profiles, movie rental history and a subscriber’s movie ratings to develop a person...
Reed Hastings, co-founder of Netflix headquartered in Los Gatos, CA, began the company’s operations in 1997 after receiving an enormous late charge from a movie rental he returned long overdue. However, Hastings had the desire to be different than traditional movie outlets; whereas, customers had to drive to the location, pay a certain amount for each movie they rented, and were given a deadline in which to return the movie. Instead of using a method established by other video markets “to attract customers to a retail location, Netflix offered home delivery of DVDs through the mail” which eventually led to a booming business towards streaming forms of entertainment (Shih, Kaufman, & Spinola, 2009, p. 3). Today, Netflix exists along with several competitors; however, offers the most streaming content available for viewing, and continues to grow its subscriber base both domestically and globally. Although, direct and indirect competitors, acquisition costs, and several barriers present a financial threat for Netflix, the company has managed to grow with the acclamation of partnerships, expand to international territories, and vastly increase its price in shares of stock.
As the firm moves forward, top managers must pay attention to staying unique to sustain a competitive advantage. Netflix does not own their content, nor do they have any tangible assets. Netflix is a part of a broad range of network users. As technology continues to grow exponentially, Netflix will have to be readily adaptive to change and innovation. Technology never stops growing and evolving, therefore, Netflix’s business platform should never stop growing and evolving. At the same time, they must be careful to remain user friendly and customer centric by keeping the technology at a level where users will not have to obtain a certain set of technological skill sets.
The outlook for Netflix has developed a trend of continuous growth with subscribers and providing products with a substantial cost advantage by distributing a wide variety of titles that appeal to different customer groups (Anthony, 2005). The success of Netflix was simply listening to consumer’s feedback regard...
Movie theaters are focusing on moving from film projection systems to digital and 3D systems. With these added technological changes, ticket prices typically rise creating revenue gains for the industry. These changes are drawing more consumers into the theaters because the in-theater experience is something that they cannot get from online streaming at
Hollywood, a metonym for the American film and television industry is located in the West-northeast of Los Angeles Downtown. Due to its fame and cultural identity as the historical center of movie studios and stars, the word “Hollywood” stands an influential venue internationally. Many historic Hollywood theaters are used as venues to premiere major theatrical releases, and host the famous Academy Awards. It is a popular destination for nightlife and tourism, and home to the Walk of Fame. Except the film and television industry, Hollywood is famous of its editing effects, post-production, and lighting companies as well. However, the icon of “Hollywood” changes from day to day, but the position remains throughout the world.
In the following text I am going to answer this questions focusing on television and movies in the near future.