The Making of MTV

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Changing has seemed to be the way MTV has survived over the years. MTV has grown very much since it was created. It is no longer only the “Music Television” channel. When ratings started going down, MTV had to branch out. MTV has done multiple studies on what their viewers want. The information found has been taken and used to form the MTV we have today. It is full of other projects that have made MTV very successful.
One thing that seems to be keeping MTV alive is its large number of successful reality TV shows. In 1992, “The Real World” was launched. Although at first it was met with negative reviews, “The Real World” went on to become one of the longest running reality series in history, credited with launching the modern reality TV genre. (The Real World. 1) “True Life,” was an MTV documentary series that premiered in 1998. It was a show that focused on the lives and concerns of young adults. It continues to be successful today winning multiple awards over the years.One show that has been so successful it has moved one to the big screen is “Jack*ss” It was launched on October 1, 2000. It grew very popular because of the extreme pranks the cast members would play on each other. Although it did not air for long, the series did have many spin offs that were equally as successful, and also helped grow MTV’s name. On March 5th, 2002, MTV debuted the first family of rock and roll, “The Osbournes”. The show was very successful and in its first season, was cited as “the most-viewed series ever on MTV.” 7 On March 17, 2003, MTV continued on their comedic route when they premiered “Punk’d,” hoping a big name like Ashton Kutcher hosting the show would bring popularity. Show was responded to well but ended well before ratings went down....

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...usiness/media/longing-to-stay-wanted-mtv-turns-its-attention-to-younger-viewers.html?_r=0

http://www.independent.co.uk/news/media/mtv-how-internet-killed-the-video-star-841393.html

Nakashima, Ryan. Jersey Shore Ratings, MTV Boosting Viacom Out Of Slump. http://www.huffingtonpost.com/2010/08/31/jersey-shore-ratings-mtv-_n_701030.html

http://tvbythenumbers.zap2it.com/2010/04/01/mtv-is-the-1-cable-network-for-12-34-year-olds/47031/

http://www.mtv.com/news/articles/1643506/looking-back-at-live-aid-25-years-later.jhtml

http://en.wikipedia.org/wiki/The_Osbournes

http://www.lovelineshow.com/pg/jsp/loveline/abouttheshow.jsp

http://www.tv.com/shows/mtv-cribs/

http://en.wikipedia.org/wiki/List_of_programs_broadcast_by_MTV#Award_shows

http://www.ew.com/ew/article/0,,1098394,00.html

http://www.mtv.com/ontv/vma/1984/

http://www.cnn.com/SHOWBIZ/Music/9807/31/encore.mtv/

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