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Uses of mass media in society
Mass media and its impact on communication
Advantages of mass media
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People access different information such news, historical information, and updates through several ways. They can use moth to moth telling or mass media including television broadcast, radios, newspapers, and others. Mass media is appropriate in delivering information to a large number of people. The information may regard to health issues, politics, economics, and other daily news which affect people's lives.
1. The Major Milestones in the History of Mass Media from 1960 up Today.
1.1. The Evolution of Mass Media and Culture
As time went, different mass media including newspapers, radios, and television broadcasts have been already invented especially in America by 1960. At that time, the television broadcast was the most mass medium
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The main purpose of that event was to let people get different information about the violence and escapism in different areas of the world for them to know and decide their right way of living. One of the instances of violence which appeared on the screen was “NBC news report in 1968 that aired a shot of South Vietnamese General Nyuyen Ngoc Loan executing a captive on a Saigon street” (The Saylor Foundation, n.d., p. 396). In the same process, television broadcast conveyed other messages regarding diversity and politics. For instance, “After the U.S. Supreme Court sanctioned women’s right to abortion in 1972, divorce rates skyrocketed during the 1970s, as states adopted no-fault divorce laws, and the change in family dynamics was reflected on television” (The Saylor Foundation, n.d., p. 397). 1.4. The Mass Media: Social Networking
This was the event of inventing different relational networks that would help people to create accounts and profiles for them to build strong social networking with many people around the word. Some of those social networks included Facebook, Twitter, Skype, WhatsApp, and others. People accessed these social networks using different devices like computers and smartphones. Today, these social networks are still operating, and people keep on inventing different additional networks to develop the mass media. 1.5. Digital
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It helps them take advantage over the rivals in a certain political activity. From 1960 whereby the first televised political campaign took place till now, the mass media keep playing the great role because they help the rival reach out to many people and attracts as many audiences as possible. The process is called propaganda in politic where people adapt or develop some opinions about the certain political event because they got them from media: Reading newspapers (both online or printed), watching televisions, and different discussions on the certain political topic, (Mutz, n.d., p. xx). It really shows the influence of mass media on individuals and societal thinking about politics and
Government had a hard time keeping up with censoring what any American could potentially see when they tuned into the evening news. With the fast-paced increase in television sets in American homes, came a lack of adequate government control. The multitude of graphic images and videos from Vietnam that were being broadcasted in the living rooms of so many families is what made the Vietnam war the “Living-Room War.” Hundreds of thousands of NBC viewers watched Col. Nguyen Ngoc Loan shoot his captive in a Saigon street. It was violence like this that heavily impacted America’s feelings toward the war. “Vietnam was a journalistic milestone: according to Daniel C. Hallin … it was the first war in which reporters were routinely accredited to accompany military forces, yet not subject to censorship”(Blumenthal Web). This lack of censorship is what caused America to see the truth of the vietnam
Television became the most powerful mass medium by over throwing radio and print media by 1950s. Television start...
Mass media is designed to reach large audiences through the use of technology. Its purpose is
Mitchell, Michael C. "Television and The Vietnam War." Naval War College Review 37.3 (1989): 42-52.
Newspaper, radio, film, television. These are only a few of the various forms media can take. From the moment we open our eyes to the instant we shut them, we are surrounded by media and absorb the information it hurls at us in an osmosis-like manner. The news ranges from the latest terror attack and political scandals to supposed UFO sightings and scandals involving sandals. We as an audience tend to focus more on the message the media relays rather than on the medium in which it is presented to us.
For years, the population has been exposed to different forms of media. Newspapers, magazines, television, films, radio, and more recently the Internet are ways of promoting ideas, spreading news, and advertising products.
Furthermore, media has a power connect government with nation It plays role of a liason between the two sides of country .It helps the public to aware the government of its opinion and feelings about any policy. on the other hand ,it assist ruler to communication with citizens. So this mutual relationship is strengthened by the media. Likewise, it can also uproot the corruption and promote good governance in a country. For instance, media can launch counter corruption programs on...
There is an association between the development of mass media and social change, although the degree and direction of this association is still debated upon even after years of study into media influence. Many of the consequences, either detrimental or beneficial, which have been attributed to the mass media, are almost undoubtedly due to other tendencies within society. Few sociologists would refute the importance of the mass media, and mass communications as a whole, as being a major factor in the construction and circulation of social understanding and social imagery in modern societies. Therefore it is argued that the mass media is used as “an instrument”, both more powerful and more flexible than anything in previous existence, for influencing people into certain modes of belief and understanding within society.
Media or medium of communication has been conceptualized to effect and drive information to the greater masses because it’s the venue where information can be linear form of communication. This essay will discuss what it is meant by media according to online Business Dictionary defines as the communication channels through which news, entertainment, education, data, or promotional messages are disseminated.” This may include broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet, the Business Dictionary further includes in this definition.
The Power of the Media in Politics The mass media possesses a great deal of influence in society and politics in the United States. Newspapers, radio, magazines and television. are able to use their own judgment when reporting current events. The The power of the mass media is an asset to the government in some instances and a stumbling block in others. Recent technology and regulations related to The media have improved the means by which the public can get information.
In the US, mass media plays a significant role in politics. One of the key roles mass media plays in politics includes the airing of the platforms of various politicians. The media influences the view of people on politics and politicians. As the opinion of individuals is affected, the results of the votes are consequently changed (Holden, 2016).
The definition of mass media is “a means of communication that reaches large numbers of people in a short time, this can consist of the use of television, newspapers, magazine, and radio”, and within the last decade the internet as well. (HarperCollins) The media can actually be a minor or major effect on individuals depending on how or what their view is on the particular subject or matter. The effects it plays on individuals and societies will depend on the exposure to the subject matter at the time, but it effects all ages from young to old.
The current role of mass media in politics has definitely played a significant role in how view and react to certain events and issues of the nation. Newspapers, magazines, television and radio are some of the ways information is passed onto many of the citizens. The World Wide Web is also an information superhighway, but not all of the sources on the Internet are credible. Therefore, I will only focus on the main three types of media: written, viewed, and audible, and how they affect whether or not democracy is being upheld in the land of the free. The media includes several different outlets through which people can receive information on politics, such as radio, television, advertising and mailings. When campaigning, politicians spend large quantities of money on media to reach voters, concentrating on voters who are undecided. Politicians may use television commercials, advertisements or mailings to point out potentially negative qualities in their opponents while extolling their own virtues. The media can also influence politics by deciding what news the public needs to hear. Often, there are more potential news stories available to the media than time or space to devote to them, so the media chooses the stories that are the most important and the most sensational for the public to hear. This choice can often be shaped,
Just as anything else, social networks were not born in a day, it slowly developed into what is known in today’s society. In the 70’s, Bulletin Board Systems (BBSs) and Usernets were prime communication. BBS is considered the first site that allowed internet users to interact with each other. However, users would have to use a dial-up connection and only one at a time could access the BBS. While Usernets were slightly different. This was a system that allowed users to post articles to newsgroups. Into the 80’s Online Services were created, such as CompuServe, Prodigy and the well-known AOL. These sites simply made the internet “universally accessible in the United States.” Following online services in the late 80’s came Instant Messaging and Chat systems such as Internet Relay Chat, which allowed for sharing links and files. ICQ was also booming around this time, its use was for instant messaging and was “partly” responsible for avatars, emoticons and abbreviations such as LOL and BRB. In 1997 the “first modern social network” Six Degrees was created. This site allowed users to build profiles, and become “friends” with other users. Following Six Degrees were sites such as; BlackPlanet, LiveJournal. World of Warcraft, Friendster, Hi5, LinkedIn, Myspace, YouTube, Facebook, Twitter and Ins...
In our democratic society, mass media is the driving force of public opinion. Media sources such as Internet, newspaper, news-broadcasts, etc, play significant roles in shaping a person’s understanding and perception about the events occurred in our daily lives. But how much influence does the mass media poses on our opinion? Guaranteed by the First Amendment in American Constitution, the media will always be there to inform us about the different events or issues they feel are important for the public. The media constantly bombards us with news, advertisements, etc, wher...