The Internal Split (IRL)

482 Words1 Page
bulb-icon

Recommended: Advantages and disadvantages of sport marketing

The internal split that formed the IRL was a type of forced market segmentation. IRL was formed from beliefs that CART was not focused enough on American interests within the sport of open-wheel racing (Ferrell & Hartline, 2014). Holding events in foreign countries, focusing too much on promoting foreign drivers, and racing on road courses rather than oval tracks were the main topics that led to the split (Ferrell & Hartline, 2014). From a segmentation perspective, the split was unsuccessful because it fragmented the market, lost sponsorship, and created opportunity for competition. The IRL focused on targeting the market segment of race fans who prefer American drivers, oval racing tracks, and the Indianapolis Motor Speedway (Ferrell &

Show More
Related

  • NFL and NASCAR Sponsorships

    2075 Words  | 5 Pages

    The National Football League (NFL) and NASCAR thrive on sponsors and vice versa. An NFL game is by far the most watched single game event in the country and gaining popularity exponentially worldwide. Their championship, the Super Bowl, is arguably the most watched television program in that particular year. In NASCAR, the Daytona 500 is their “Super Bowl” and is a very large event in its own right. Corporations all over the world jump on these mega advertising vehicles with the hope that their name is popularized which will result in profitability. In many cases, most of those who do buy airtime during NFL games, the Super Bowl, and during the major NASCAR races are very visible names and products that we already know about. Most of the time, these companies are trying to market new products or products that have been enhanced.

    Read More

  • Automotive Rivals: The Pony Car War Rages

    1863 Words  | 4 Pages

    Taming the wildest of these bucking broncos is not for the faint of heart as certain iterations of these freaks of nature pack more than the combined power of 500 of their animal name sakes. With such ridiculous levels of performance, clearly geared at a small percentage of owners capable of controlling such ferocity, Ford and Chevy are left with the daunting task of developing a marketing strategy that attracts a larger consumer base capable of profiting from an otherwise niche product. The strategies employed by both manufacturers encompass many similar aspects both of which ultimately convey a similar...

    Read More

  • A Five Year Strategic Plan for Mensa Inc.

    1109 Words  | 3 Pages

    ...between these segments was weakening the business portfolio and also hampering the formation of a single strategy for the whole business.

    Read More

  • breaking away

    751 Words  | 2 Pages

    The movie “Breaking Away” presents the story of a young man from working class origins who seeks to better himself by creating a persona through which he almost, but not quite, wins the girl. The rivalry between the townies and the college students sets the scene for the story of four friends who learn to accept themselves as they "break away" from childhood and from their underdog self-images.

    Read More

  • A Career as a NASCAR Driver

    964 Words  | 2 Pages

    "The NASCAR Foundation - Home." The NASCAR Foundation - Home. NASCAR, n.d. Web. 22 Jan. 2014. http://foundation.nascar.com/NetCommunity/Page.aspx?&pid=183&srcid=183

    Read More

  • Land Rover North America, Inc. Case Analysis

    810 Words  | 2 Pages

    Charles Hughes, president and CEO of Land Rover North America (LRNA), and his executive committee want to expand LRNA’s reach within North America. Based on the growing strength of the U.S. SUV market, research which suggests consumers are seeking vehicles that can help them have “experiences” while being practical, safe, reliable and luxurious, the success of the Discovery in the U.K. and near doubling of the Land Rover brand worldwide, LNRA is seeking to become the “world’s premier 4x4 specialty company” through effective brand, product and retail strategies. LNRA’s success hinges on making the correct positioning, marketing mix and retailing decisions.

    Read More

  • Jaguar Land Rover Case Study

    814 Words  | 2 Pages

    A key measurement of success for JLR was Tata Motors approach to the merger, acquisition and integration process. TATA employed directly opposite methods to Ford. The essence of this method lay in respecting the existing British culture of the brands rather than imposing a foreign culture. Thus this was financially positive for the company as the following graph illustrates the impact such an approach has brought about on JLR success over the years (Kwintessential, 2013).

    Read More

  • Sports Marketing and Mobile Technology

    968 Words  | 2 Pages

    Keller, Tracy. "The Rise of Mobile in Sports Marketing." Concordia University Saint Paul. N.p., 29 Apr. 2013. Web. 3 Dec. 2013.

    Read More

  • Key Elements Of Group Communication In The Movie 'Inside Out'

    1153 Words  | 3 Pages

    After watching the Pixar film “Inside Out”, it is easy to see how this film relates to small group communication. This film focuses on a twelve year old girl name Riley and how the emotions in her brain work throughout everyday experiences. The emotions Joy, Sadness, Anger, Fear, and Disgust work inside headquarters of Riley’s brain, that is until Joy and Sadness accidentally wind up far from headquarters into long-term memory. I will be analyzing this film using concepts from the textbook such as group communication, group development, group membership, and diversity in groups.

    Read More

  • Specialized Bicycle Components Inc.

    1279 Words  | 3 Pages

    This case study is about “Specialized Bicycle Components Inc.” known as Ride the Red “S”. Specialized was founded in 1974 by Mike Sinyard. According to Chris Murphy, director of marketing for Red “S”, specialized is for serious riders. He says, “The customer is buying the ride from us, not just the bike.” The company began to produce its own bike parts by 1976, and introduced the first major production mountain bike in the world in 1980. Specialized now has an extensive global distribution network of 5000 retailers in 35 countries in Asia, North America, South America, and Australia. They maintained a reputation as the technological leader in the bike and bike accessories. The formal mission is still the same since they established the company “To give everyone the best ride of their life.”

    Read More

  • Torn Apart

    567 Words  | 2 Pages

    Star-Crossed lovers is an often used term in many stories. Being one of the main ones, Romeo and Juliet has inspired many authors and directors to use the term, Star-Crossed Lovers to set the plot for their story. Another story that uses the term Star-Crossed Lovers is The Hunger Games. The Hunger Games and Romeo and Juliet have many similarities and differences, and the main points are in these areas: Characters, Setting, and Plot.

    Read More

  • Expansion Of The National Football League (NFL)

    315 Words  | 1 Pages

    In dealing with Integrated Marketing Communications chapter, I would throw the National Football League (NFL), as my choice for meeting the standard of the text. I know they are not thought of as a great company, but they are highly successful and profitable. In the 1970's, Major League Baseball (MLB), was king, and looked like they would stay there. The the late 70's and early 80's, the NFL started marketing their product in more and different markets, not just beer commercials or airports. With the advent of cable and satellite TV, they expanded their brand and took off in the early 90's as the nations number one sport. They control and export not just games, but many items associated with the NFL brand, they have a successful TV network,

    Read More

  • Market Segmentation, Positioning and targeting for BMW

    1338 Words  | 3 Pages

    Market Segmentation, Positioning and targeting for BMW 1.1 Introduction This report aims to examine the market segmentation, positioning and targeting of BMW (automobile company). BMW will be examined giving information about the company and where it is now and any recommendations that we feel are appropriate. 1.2 BMW Company Profile BMW was formed in 1917, from the merger of two small aero engine makers. Their famous blue and white symbol stems from the colours of the Bavarian Luftwaffe and is said to resemble the view of the one of their plane through a propeller. BMW is renowned for its sporty, sophisticated & luxury image which has been built up since the 1970's with many motor sport victories ranging from Touring Car to Formula 1.

    Read More

  • John Updike's Separating Essay

    450 Words  | 1 Pages

    No matter how old someone is when their parents get divorced, their life is always affected somehow. In John Updike’s “Separating,” each child is affected individually by their parent’s divorce but the fifteen-year-old boy, John, does not take the news as well as his siblings do. When Richard and Joan Maples decide that it is best for their marriage to end, they agree to tell each child about the divorce individually (1426). Every family is different in their own way, which also means that each child within that family is different and handles life changing news differently than the siblings do. The family is throwing a party for their oldest, Judith, when she comes home from England and that is when each child finds out about the divorce.

    Read More

  • The Thrill That Kills

    982 Words  | 2 Pages

    Although this article appeals to common sense the most, Paul-Mark’s claims are obvious with very good example to back those claims up. Readers get the full picture of what is really going down in the street racing scene and how the dangers continue to exist. Paul-Mark has strong appeals and emotions throughout this paper that keeps readers hooked the entire time.

    Read More

More about The Internal Split (IRL)

Open Document