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An essay about social media and disaster response
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Introduction
Social media has emerged as an effective tool for all levels of government in communicating emergency and disaster information to the public. Media itself over the last decade or more has evolved in how we communicate to one another and how we receive pertinent information on emergencies, major events and disasters. It has proven useful during each phase of emergency management, offering a two-way form of communication in preparing for, responding to, or recovering from an emergency event (FEMA, 2013). Until social media services such as Twitter, Facebook and YouTube, people would receive updates about emergency situations, disasters or events on the news. Now, everything is shared through images and posts on social media sites. News and education on preparedness spreads much faster now in communication using social media due to these sites generating an overwhelming source of information available online. Government officials have
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First, rapid mass communication can assist in saving lives and property by spreading messages and situational awareness quickly and to a large number of people. Social media enables emergency managers and stakeholders to communicate more effectively and directly with constituents. Emergency managers can also more effectively respond to new, incorrect or conflicting information. In times of non-emergency, social media can be used as a tool to build community resilience through prevention, mitigation, and preparedness efforts by the promotion of government participation, which in turn can build mutual trust in the community by fostering transparency and accountability. Another benefit of using social media is that it can help reduce call volume to call centers (FEMA,
A strategic alliance with Dell has allowed ARC to implement a digital operations center for humanitarian relief in 2011 (ARC, n.d.). Social media (Facebook and Twitter) and smartphone applications have also been added to the organization’s communication arsenal as social media (Facebook and Twitter) and smartphone applications communication tools for advance storm tracking, crisis area developments and real time communications between ground crews and decision making management personnel (Zolkos, 2012).
Vasterman, P., Yzermans, C. J., & Dirkzwager, A. J. (2005). The role of the media and media hypes in the aftermath of disasters. Epidemiologic reviews, 27(1), 107-114.
Pre impact conditions mixed with event specific conditions combined with one another during a disaster produce physical and social impacts to a community. The impact from each disaster can be reduced by interventions through emergency management. By assessing these pre impact conditions, an emergency manager can produce social risks and vulnerabilities within their community. Integrating these social risks and vulnerabilities emergency mangers can use the four most important phases in emergency management: preparedness, planning, response, and recovery to benefit their community as a whole.
ComEd appears to have thoroughly analyzed social media best practices before it embarked on its own social media program. However, it decided to place the responsibility for social media within its own customer operations rather than in its communications or marketing department. Was this is a good decision- why or why not?
Social media can help families that has members overseas that are deployed, those who lives in distant countries, and those who are in Mr. Rogers words “helpers”. There was someone who had hearing lost that lost her job and had to use the money that she was saving to get a hearing aid. She was so frustrated she went online to talk about it. A kind person reading about her frustrations bought the poor woman the hearing aid that she needed. Social media helped them to communicate to this day because if it wasn’t for that she wouldn’t have gotten her hearing aid and wouldn’t of meet the nice person at all (Hootsuite, 2013). Media can also help military personal to communicate to their loved ones easier when they don’t have access to a phone. When my dad was deployed, we used Skype to talk to each other. It seemed like it was easier through Skype because there were times that he couldn’t use a phone
As social media continues to become the global transmitter of information, many business even government agencies and law enforcement officials have found ways to utilize this modern day source of communication. Many precincts across the United States have incorporated the use of social media as not only a way to investigate and possibly prevent crimes but also as a gateway to their community. In an article entitled “Police embrace Social Media” it was stated that a 2013 study conducted by the International Association of Chiefs of Police showed 81 percent of 728 departments surveyed said they used social media (wagley, 2014).
Technology today is more relied upon than ever before. If one needs to call someone half way around the world, simply take out a cell phone and dial their number. Within thirty seconds, one can be speaking to that person just as if two people were conversing face-to-face. In the same manner, one has access to endless knowledge and resources by the push of a few buttons or the click of a mouse. The use of social media today is becoming more prevalent than ever before because of the convenience it offers.
To start off, modern technology has made it easier for the media to publicize global tragedies. I have often turned the T.V. to see breaking headlines and graphic images. While the point of this is to inform the public of disasters and perhaps warn others, it is hardly ever the message received by the viewer. Darrin Drda, in his “Fear and Hate 9/11” comic, humorizes the fact that big news companies often present information unfairly and unbalanced. The media constantly portrays natural disasters in a way that reduces the sympathetic feeling and focuses on them as a form of entertainment. This defeats the purpose of sharing the stories of the victims. In an online article titled, “Hurricane Katrina-Rejuvenating the Mainstream Media?” Anup
Social media allows news consumer to obtain real time updates from public safety officials and allows them to engage with public safety departments to work together to save lives. In fact, one of the most important attributes of social media is the speed with which information can be distributed. Many disasters today are reported first via social media. (Lee, 2017)
It also help build communities in the sense that, with its nature of interactivity, community members can share experiences, ideas and discuss matters online to foster development in the community or organization. Again, social media can serve as a watch dog for organizations to know the perception of publics regarding its services so they can act appropriately if need be. Finally, through social media, Public relation leaders communicate information on crises to reach its stakeholders quickly in the process of managing crises as a result of a bad incident or a problem that organization has subjected itself to. Public Relation expects can use social media to boost the reputation of an organization by following communication ethics of the
Effective communication in its various forms is the substratum of crisis management. Internal and external communication is essential during times of crisis if a successful outcome is to prevail. In a crisis, people’s lives are often at risk, these are lives that can be lost or protected; however, their fate lies in the hands of information. A breakdown in communication during times of crisis will interfere in dispensing pertinent and time sensitive information to the target audience, thus placing them at a gross disadvantage in protecting their health. During a crisis, it can be extremely costly to falter in delivering accurate, detailed, and informative information.
In the United States in the last few years more than 13/rd of the crimes are notified through social media. This phenomenon has grown by more than 11% in the last 2 years. Public are increasingly being notified about emergency situations, and traffic issues. Police officers are increasingly seeking public’s knowledge to find clues about criminals and criminal incidents.
Social media sites including Twitter and Facebook are in their infancy yet play an increasingly important role in the response to a disaster. After all, “one of the basic tenants of emergency management is mass communication and being able to deliver pertinent information to those who need it” (Gould, 2012). Social media offers an avenue to obtain up to the minute information on a given situation right in an individual's hands thanks to the proliferation of mobile devices. “Each disaster sparks its own complex web of fast-paced information exchange. It can both improve disaster response and allow affected populations to take control of their situation as well as feel empowered” (Maron, 2013). While traditional forms of media, print, radio and television in particular, have been the standard since the inception of the emerg...
Social media has undoubtedly carved a place for itself in the lives of people. Over the past decade, social media has grown exponentially in the way to impact people’s lives from perspective to politics. There have been countless examples of movements, protests and discussions online that have resulted in the toppling of governments, downfall of brands and celebrity meltdown etc. An important example of the use and influence of social media can be found at the beginning of what is now called the Arab Spring in 2010. In the North African country of Tunisia, Mohamed Bouazizi, a 26-year-old street vendor, set himself ablaze in public protesting against the censorship and repression in that country (Thone, 2011). The event gained momentum in social media platforms such as facebook and twitter. People gathered in huge numbers to protest and topple down the authoritative Tunisian government. Similar scenarios occurred across the Arab world.
Increased communication is important in all aspects of life. Keeping in touch with family and friends is easier than ever before.... ... middle of paper ... ... Social media helps bridge the gap between businesses and consumers, helps connect people with people that they otherwise may not get to interact with, and allows people to get information more quickly. I was having an issue with my cable box and rather than calling up Time Warner and being on hold, I was able to tweet their support handle and get an answer and solution within minutes.