The Importance Of Time Pressure On Decision Making

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When making a decision, time is a luxury that is often taken for granted. It is rare during our lives that we will make a decision without a time limit. The amount of time can be varied however – perhaps we are given a few days before a decision is made (e.g. accepting a job offer, deciding where to go to college) or we are forced to make a decision right then and there (e.g. the electricity goes out at your work and you have to decide between closing up shop or calling the nearest electrician, who is two hours away). Time pressure occurs when making a judgment or a decision under a time constraint. Time pressure can affect decision-making in various aspects such as risk-seeking, information processing, and need for cognition. How time-pressure affects decision-making is extremely relevant to everyday life as well as large-scale decision making. …show more content…

Learning what sort of choices are made in these situations, why the decision-makers made that choice, and the overall outcomes would provide the community with an increased ability to predict a person’s …show more content…

Hu, et al. (2015) demonstrated that participants under a high time constraint showed high risk-seeking behavior and this behavior was exacerbated in the group that was primed with positive emotion. It has also been demonstrated that decision strategies remained constant across the time-pressure conditions, a process which took too many risks, further supporting the effect of time pressure of risky decision-making (Kerstholt, 1994). The area of risky decision-making is is affected heavily by time-pressure and further research exploring the priorities decision-makers have in a task under a time-constraint could yield interesting

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