The Importance Of The Tourism Industry In Jamaica

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The Manufacturing Sector Over the years, the manufacturing sector has been doing well in the Jamaican economy. This is due to essential areas such as agro processing and light manufacturing which should allow for the economy to continue its growth agenda. According to the Commonwealth Network Jamaica (2014), this sector has contributed approximately 8.4% of the country’s Gross Domestic Product (GDP) in 2008 and has been increasing since to further contribute to the development in Jamaica, as the sector also play a vital role in employment. This has resulted in 6% in employment rate in 2007. However in 2010, the manufacturing sector suffered a 2% decrease. In analyzing the industry, it can be noted that the manufacturing sector has funded …show more content…

Therefore, this market is a flourishing one especially being provided naturally with the resources like the beaches, trees and flowers etc. These are the resources that attract tourists most importantly. Investors, public and private sectors improve these environments by building hotels, restaurants etc providing more enhancement and attractions thus generating increased revenues through foreign exchange for the economy. Competitive Structure of Industry The Tourism industry in Jamaica is a very complex and broad industry offering a variety of services on the Jamaican market. It is a market which is driven mostly by disposable income. Possessing the natural resources as a contributing factor Jamaica is positioned in the market as a destination of variety. This is because the industry offers packages and services satisfying the needs and wants of customers where social grouping, lifestyle, budget, family and recreational services are concerned. The tourism industry in Jamaica has a complex value chain and network of services which serves to satisfy both domestic and international travellers on the large scale making it a very competitive one. Some of the major competitors in this industry are the private and public players in the various sub-sectors. Some of these include: • Food and Beverage Facilities • Accommodations • Ground Transport • Tourist Attractions • In bond

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