The Importance Of Social Media In The Restaurant Industry

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In recent years, social media is one of the most popular social networking that can attract people around the world. By looking the increasing number of users in every social media years by years, it was clearly seen that social media could impact the every kind of aspect in social life. There are some kinds of social media that really popular back several years ago for example Friendster. However, the users of social media at that time still low. Nowadays, social networking create a lot of new social media that can help people communicate with other in difference way. For example Facebook, by using Facebook we can share our comment, photo with each other and chatting. By Twitter we can use it for tweet our moments, and follow the other account to know their activities. It is different if we using Instagram, by using this social media we only can share our moments through picture. The newest social media is Path that still booming right now. It is a new design of social media because it is even more complete than other social media. As the development of time, social media nowadays is using is restaurant industry to help them promote their restaurant. The restaurateurs can put some photo to introduce their new menu or can give the promotion through social media. They belief through the social media they can attract customer to their restaurant without spent too much money in advertising budget. The low budget of advertisement is one of the reasons why restaurateurs choose social media as their marketing tools. The target market of promoting through social media is the users of that social media that follow the account of the restaurant. However, the effectiveness of the social media is still arguing until now. Moreover by loo... ... middle of paper ... ...les success”, because social media has enabled marketers to engage with customers along their buying process (Fetherstonhaugh, 2010). Social media is one of the most effective and least expensive platforms, and it can provide never-ending opportunity for businesses (Vaynerchuck, 2011, pg. 80). In addition, social media sites have enabled these “trusted recommendations” to reach billions of social media users worldwide (Vaynerchuck, 2011, pg. 53-54). As a result, it will turn a regular browser into a committed buyer, and a committed buyer into a brand advocate (Vaynerchuk, 2011, pg. 55). A study by IBM shows that brand advocates spend 30% more dollars than those who are not. Also, Advocates are more likely to keep spending and even increase their spending as time goes, and have significantly higher lifetime value7 than regular customers (Vaynerchuck, 2011, pg. 55).

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