The Importance Of Political Communication

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Politics have been evolving and changing since our Founding Fathers created the American government system. From the evolution to social media and television, politicians have been able to reach a broader audience through varying mediums in various ways. Though these changes have altered the political battleground over time, rhetoric and communication remains at the heart of politics. While the ways we receive this communication has progressed, the effect it has on voters has remained constant. Rhetoric and political communication showcase political awareness, party affiliation and the use of persuasion by candidates.
Political awareness has consistently been a factor in the electorate’s opinion of the government. United States citizens have …show more content…

During this time, what a candidate verbally expresses plays a key role in persuading personal candidate choices and acknowledging party separation. During campaign political rhetoric, “the two parties disagree about the very terms of debate as well as the policies that follow, and their rhetorical efforts consequently focus on advancing their preferred issue frame in the hope that their political opponents will accept it” (Krebs, 4). This idea has become very apparent in today’s political campaign with issues being brought to the spotlight by one candidate and in return this issue has to be addressed as a whole, such as border …show more content…

With numerous new media outlets, candidates and parties have to maintain consistent platform rhetoric at all times in order to be able to accomplish their agenda. By looking into political awareness, party separation and persuasion, it is clear that candidates have a direct effect on the public’s political decisions. The way the electorate votes and the view of candidates have a direct correlation with how and what the candidates say. To win elections, candidates and parties must cater to the ears of the moderately informed to be able to persuade them into whatever agenda that candidate feels is correct. Political figures must also use persuasion techniques to be able shape constituents political behaviors in the way that their party leans. Political rhetoric fuels the decisions made in government and directly affects the lives of every

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