As a secular country India enjoys a population of diverse cultures, languages and traditions. Due to this the country celebrates lots of festivals from different wings of the population. Festivals bring into light a period of economic boom. Festivals bring in the culture of exchanging gifts. Chocolates, fruits, sweets, decorating items, idols face high demand. As a result of the demand, it opens up new opportunities for the gift galleries, florists and others who cater to the demand of the festival seasons. Consumption as a theme gains more ground during festivals. There is a trend of spending more especially from the higher end of the social strata than the lower ends. The lower end however tends to benefit from the consumption of the higher …show more content…
They experience huge profits during these occasions. A major share of the revenues comes in from these festival seasons . During the festival seasons on seeing the high demand they often raise their profit margins and in the way earn more out of the festive demand. The established brand names get an additional advantage. In addition to this, they try to get optimum advantage by marketing the products with advertisements that focus on emotional bonding of the festival seasons. In a way they try to connect their product to the festival moments. For example, one of the popular names is Cadbury, who has over the years been an expert in the art of marketing their products according to the mood of festivals On the other hand for the hawkers or shopkeepers on the streets, the festivals open the door for a new source of income. Thousands of shopkeepers who make a living from the temporary shops on the streets find a new opportunity. Many of them switch their business models to meet the need of the day. During the festivals their products align to the festival needs. This is more of a trading where the idea it to buy and sell in a short span of the festival …show more content…
It creates demand for crackers, fire-crackers and other articles which are a part of the occasion. This brings into existence a breed of shopkeeper who caters to these needs during the occasion. To sell crackers throughout the year may not be of much profitable but on the day of need, it works. The revenues are sometime enough to last them for a year. Crackers sell like hot cakes and these shopkeepers find a new source of living. The demand for crackers is there throughout the year. There are the marriages where crackers sometimes find a place. Again sport victories also create the need for enjoyment by bursting crackers. However the demand really comes during Diwali and these shopkeepers try to earn a few quick bucks in this time rather than having a not so demanding business through the year. The cracker industry is estimated to be anywhere around Rs.1000 cr to Rs.1200 cr and about 80% of it done during the Diwali. The festivals give them opportunities to these shop keepers to get some earning from the occasion. In addition to this the business of candle, greeting cards, sweets and other associated items face high demand and their business
The flavor of Amsterdam Seasonals has abundant. The customers can choose different brands in different seasons.
amid the music and peaceful motto of the festival some individuals feel the need to be
In 1899 Thorstein Veblen wrote The Theory of the Leisure Class: An Economic Study of Institutions. In this work, Veblen presented critical thinking that pertains to people’s habits and their related social norms. He explores the way certain people disregard the divisions that exist within the social system, while subsequently emulating certain aspects of the leisure class in an effort to present an image of higher social status. He also presented the theory of conspicuous consumption, which refers to an instance when a person can fulfill their needs by purchasing a product at a lower cost that is equal in quality and function to its more expensive counterpart; however, said person chooses to buy the more expensive product, by doing so, they are attempting to present an image of a higher social status. The almost 110 year cycle between 1899 and 2010 reveals few differences in buying behaviors, other than the differing selection of luxury goods to indulge, or over-indulge in.
In those days the average village in Western Europe celebrated at least 17 festivals annually, not counting family occasions and saints' days. Some festivals, such as Carnival, lasted several days or sometimes even several weeks. In the Netherlands Carnival started every year at the 11th of November (St. Martin) and culminated in a big festival of 'Dranck, pleijsier ende vrouwen' (Drink, fun and women) at the end of the Carnival period, preceding the period of Lent.
One day while channel surfing I discovered a documentary on Holi. At the time I was too young to understand the full beauty of Holi but the bright colors peaked my interest and has stayed in the back of my mind since. It seemed that the festival was like color personified. Holi, also known as Holika, is a colorful festival celebrated in Northern India during the end of February or early March and lasts a day. During this time people dance and sing as they cover one another with colorful powders and colored water. During Holi, all are equals as everyone celebrates the triumph of good over equal just like in the “Legend of Holika and Prahalad”. Holi is a festival that is not only appealing to the eye but to the heart as well as it ties people together through legend and love.
During this time, the commercialization of Mardi Gras increases, as private and local companies begin to advance their brand with the cultural event, Mardi Gras. As a prior resident of New Orleans, Jason talks about his experience celebrating Mardi Gras in Soulard. In “The Commercialization of Mardi Gras”, Jason says “As soon as you arrive in Soulard you see hundreds of booths selling alcohol and food. Each one of these booths is sponsored by a company. Some booths, like the Captain Morgan booth, will give out free shirts with the Captain Morgan logo on them.” Jason discusses how business is promoting themselves by the commercialization of regional social occasions. All through regional cultural events, companies dependably have tents up with their logo, drawing in people to come over and promoting their special features going on.(Jason) Jason goes on to say, “I had one strand of beads with a Captain Morgan logo on it, one with a McDonald 's logo on it, one with a Bud Light Lime logo on it, and one with a Smirnoff logo on it.” (Jason) Jason talks about how the clearest sign that Mardi Gras been commercialize was his collections of beads at the end of the day. During Mardi Gras, the beads are one of the most important and obvious symbols of Mardi Gras, and even those have been commercialized. The business has not left a solitary part of Mardi Gras that hasn’t been
In India there are many religious rituals. Some are the same as in the United States of America. They have Muslim and Christian rituals. Some of these rituals the Muslim and Christians of the United States of America participate in. Religious rituals make a huge impact on India’s culture. India’s culture would not be the same without these religious rituals. (“Indian Culture”)
Holidays have always been known to affect our consumer culture for many years, but how it all began eludes many people and very few studies have been completed on it. Even though some say that the subject is too broad to precisely identify how holidays, especially Christmas, directly affect our market, I have found that people’s values, expectations and rituals related to holidays can cause an excessive amount of spending among our society. Most people are unaware that over the centuries holidays have become such a profitable time of year for industries that they now starting to promote gift ideas on an average of a month and a half ahead of actual holiday dates to meet consumer demands.
The prices of their products are at times considered high by some customers. This is an area that the company should focus on. The fact that the market is seasonal has also affected the performance of the company and they should, therefore, make plan to ensure that the demand of their products remains high throughout the year.
individuals would want to spend time as well as money on their families and a lot of their purchases
Christmas is a magical holiday and it is celebrated everywhere in the world by creating a fantasy scenery on the streets and in every shop and house. Around Christmas time, all the big cities in the world turn into a magical place, decorated with huge Christmas trees and with thousands of Christmas lights. But that is not all. In many cities around the world, no matter whether they are the capital city of a country or a small town, there are organized Christmas Markets every year. The Christmas markets fill the streets with a wonderful smell of traditional delicacies related to Christmas and so everybody is attracted to the markets by the wonderful, fantasy-like smell coming from there. In these markets, people can also find original, unique ideas to buy as gifts for their loved ones, as merchandisers usually sell hand-made items in these markets. And let’s not forget about the beautiful Christmas decorations, which you can also find at any of these markets.
This includes holiday specific packaging, shapes, colors and even flavors tailored to occasion – religious, cultural and perhaps especially the Hallmark holidays. Year over year growth in this seasonal category was a healthy 8.5%.
Janeczko, B, Mules, T & Ritchie, B 2002, ‘Estimating the Economic Impacts of Festivals and Events’, Sustainable Tourism.
... people, because Carnival is the one time of year they get to go out and have fun - they are the heart and soul of carnival. Carnival and samba are their main passions alongside football - soccer. Favelas are often members of local samba schools. Because samba schools often represent social clubs and neighborhoods, working classes of the favelas are a common sight when watching samba schools perform in the parades (Rio 1).
Every country in the world has its own festival and celebration. People all around the world love joining together and sharing good time through the festivals and celebrations. Festivals are great way to experience local culture. Sometime they even offer a glimpse into past. There are hundreds of festivals across the world. So are you ready to experience of fun and colorful festivals? Below are some of festivals from Europe, Asia, Africa and Latin America.