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Walt disney company history essay
Walt Disney history and strategy report
Walt Disney history and strategy report
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There is not a person in America who does not know of the Disney Company. From movies, to television shows, to theme parks, Disney is everywhere and everyone loves it. If a group of people were to be asked “What’s your favorite Disney movie?” every single person would be able to give an answer. Children all over the world dream of going to a Disney park. People all over the world look at Walt Disney’s journey to success as a tale of triumph; a tale about believing yourself and overcoming obstacles. But how did this empire get to where it is today? What is it about Disney that keeps people coming back for more? And just how many secrets can a company this large hold? From the man who started it all, to dirty secrets they don’t want us …show more content…
In fact, elements in older Disney films still remain relevant in their films today, long after Disney’s death. For example, Disney has always relied heavily on elements of nature in their films. Often, animators at Disney will use nature in a certain scene to convey what is going on. For example, in Snow White scenes the atmosphere consists of vibrant plant life and cute animal creatures. And when the evil queen is around, the atmosphere is rocky and barren and has dead plants. The same can be said for newer films, such as WALL-E. “WALL-E’s opening premise is of a future world where rampant consumerism has exacted such a toll on the earth’s ecosystem that it has become an uninhabitable wasteland – a landscape shaped by mountains of trash and empty skyscrapers, where dust storms scour the surface daily and organic life forms appear to have been virtually eliminated” (Whitley, 2012). There’s no doubt about it: Disney knows their way around animation. Disney is also good at keeping up with pop culture, as seen in Pinocchio, when the blue fairy is “a glamor girl, her Hollywood face reflecting the ‘new world’ ideal whose allure could be easily marketed” (Clark, 2001). With their classic and versatile art style, Disney is able to stand out among other companies as well as remain relevant with our always changing society. It is very evident that Disney animation has had massive influence on us all, however, it is questionable whether or not this influence has been used for
Welcome to the wonderful world of Disney: where your fantasy and dreams come to life. Disney was an idea created by the man himself, Walt Disney. He wanted to create a world where dreams can come true, which has cultivated a culture of disney fans over the web, on the television, on the radio, and in Disney parks. Additionally, Disney is such a widespread company that almost any Disney product can be found around the world. The movies, shows, even the children books created by Disney are well known. Books such as Understanding Disney written by Janet Wasko addresses the Disney company and the concept of happiness that it provides its many fans around the world. The culture of Disney is made from the happiness it brings people, but when the
Disney is the epitome of children’s entertainment. Disney serves as one of the largest sources of
Presently, Disney known for its mass media entertainment and amusement parks technically bring warm feelings to many children and some adults. Personally, Disney elicits magical fantasies that children enjoy and further encourages imagination and creativity. For decades Disney has exist as an unavoidable entity with its famous global sensation and reach. Furthermore, Disney is a multibillion dollar empire with an unlimited grasp on individuals and territories. An empire per se, since they own many media outlets, markets, shops, etc., you name it they got it. However, the film Mickey Mouse Monopoly presents an entirely new perspective on the presumed innocence projected in Disney films. This film exposes certain traits Disney employs and exclusively portrays through its media productions, specifically cartoons for directing and nurturing influence beginning with children. Mickey Mouse Monopoly points out camouflaged messages of class, race, and gender issues in Disney films that occur behind the scenes intended to sway viewers towards adopting Disney values.
Walt Disney was born December 5, 1901 Hermosa, Chicago,Illinois by parents Elias Disney and Flora Call Disney. Living with four other siblings, Walt Disney grew up knowing selflessness and the power of togetherness that he used latter on in his many lines of work. Known for being a entrepreneur, cartoonist, animator, voice actor, and film producer, Walt Disney has been successful in bring joy and happiness to everyone of all ages.Disney has made large stepping stones for the animated industry along with creating beautiful long lasting entertainment for all and teaching us that with hard work and dedication we can do anything we dream of.From his humble beginnings in an old garage to building his own empire, Walt Disney has proven to be one of the most influential people even today with his many accomplishments.Some of these many accomplishments include creating something that everyone of every age can enjoy, improving the quality of animation along with creating the first full length animated movie, and opening the doors for the next generation of Disney Co. workers.
Walt Disney created Disneyland on July 17, 1955, and from this date it was deemed, “The Happiest Place on Earth.” Nearly every child today knows what Disney is and what it represents: imagination. Not all children have the privilege to go to Disneyland, but with the different movies and TV shows now circulating the world, Disney has made an impression on our youth, in the best possible way. Disney represents our children's imagination, creativity, hope, dreams, and debatably the most important one: family bonding time. Walt Disney’s Snow White was one of the first movies to produce retail products, that were distributed before the film release in order to maximize profit, giving Walt Disney the appearance of creating the marketing strategy. One of the most prominent methods of advertising that Disney used, was advertisements directed towards the children alone. For example, when a child would watch Disney’s television show, they would become enveloped and fascinated by what they saw. This would lead to the children asking for their own “little piece of Disney” at home. Disney was able to perfect this method by understanding that in 1955, the majority of the adults were working hard and had no time to spend with their children. Many parents of the working force felt bad for not spending more time with their children which lead to an increase in spending money on their children. Advertisers believed that by “planting the seed” at a young age, the children would not only bring sales now, but as well as in the future. “They have come to believe what RayKroc and Walt Disney realized long ago — a person’s “brand loyalty” may begin as early as the age of two.” (Schlosser 42). For example, our parents grew up going to Disneyland, and now take their own children back to Disneyland, as a tradition from past positive experiences. Walt Disney was able to
He discovered new ways to animate films and make the quality better (2). The use of color in Disney’s movies also set a new precedent in technology. Many critics still consider his work a masterpiece (12). In today’s world, one of the most important cultural aspects to most countries is the accessibility to tv and movies (6). If people want to learn something, they can take to the television, and voila. Disney played a huge part in the task of broadening communication through his important strides in technology. Without tv, knowing what is going on in the world would be a lot harder, and without Disney’s important discoveries in animation, recreational tv would be less
He left this world, impacting and inspiring the lives of everyone, young and old and changed the world of movie making forever. Part of the study will consider Walt Disney 's background, and his self-made success in America such as the famous Disneyland we all know today. Multiple resources have been collected that focus on Walt Disney 's life and how he significantly impacted the entertainment industry and became a symbol of America, to achieve this goal. The primary source is the book, Remembering Walt: Favorite Memories of Walt Disney by Amy Boothe and Howard E. Green. In the book, there are several interviews with family members and coworkers. Walt Disney promoted diversity an idea that wasn 't even thought of in the 20th century. "Disney
The Walt Disney Company is a highly diversified media and entertainment company that has been growing by leaps and bounds since its inception in the late 1920’s. In the past few decades, The Walt Disney Company has expanded into numerous markets and diversified its business greatly. The company states that their corporate strategy is targeted at creating high-quality family content, exploiting technological innovations to make entertainment experiences more memorable, and expanding internationally. Upon studying the happenings of the company throughout the years, it is easy to see that the company is executing this strategy well through numerous strategic moves in the industry.
The Disney corporation is easily the greatest empire of entertainment in the world thanks to the creator Walt Disney and his brother. Disney’s influence has been great within culture and society and I learned how much of an influence Disney has had through our course this semester. This influence is reflected and broadcasted through the many works and readings that we examined in class. The articles gave me new knowledge about Disney that I was previously unaware of.
(1) Michel G. Rukstad, David Collis; The Walt Disney Company: The Entertainment King; Harvard Business School; 9-701-035; Rev. January 5, 2009
In reviewing the vast corporation of the Walt Disney Company and all that it has to offer, one profound statement made by Walt Disney himself comes to the forefront, “I only hope that we don’t lose sight of one thing – that it was all started by a mouse” (Walt, n.d.). This statement suggests that the company has a strong focus to continually guide them in the way of the original idea of the company. Even as it watches the changes taking place in society and adapts to the new technologies and innovations, the Walt Disney Company has been able to implement diverse strategies for its growth and prosperity.
Since the introduction of Disney films into our society, there has been a sea change
Most successful firms spend millions on building a strong brand image. Disney must continue to expand the brand at every opportunity and keep the focus on its image. The creative energy of Walt Disney himself must exist throughout the organization. Disney can’t afford to lose its “magic” as the stakes are too high. So far, Disney is a textbook example of marketing genius. The mantra “Think local, act global” is a winning strategy for Disney since their product has a market all over the world. Everyone loves being entertained and escaping to a fantasy world every now and then.
The Walt Disney Company, or more commonly known as Disney, is an American corporation headquartered in the Walt Disney Studios, Burbank, California. Disney (DIS) is the largest operator of theme parks and resorts and largest media conglomerate, reported total revenue of $11.58 billion, a 4% raise from the previous year in its third-quarter results. Most of its revenue is generated from the media network segment and the park and resort segment. Disney's strategies mainly focus on generating the best creative content possible along with innovation and utilizing the latest technology. (Seekingalpha.com, 2014)
The man, the dreamer, the artist, the creator, producer, the pioneer, and the developer; Walt Disney accomplished building his own empire along with his legacy that continues to grow every day. Every individual has a story about what drives them to be the person they are today and will be tomorrow. Personally, I love his impressive movies and alluring theme parks. Walt Disney has played an integral part of my family’s life. In fact, my daughter became engaged at the end of Main Street, in a fairy-tale moment in front of the enchanted Cinderella’s Castle, in the Magic Kingdom theme park for her birthday over the holidays. Just about everyone has some knowledge of Walt Disney’s incredible endeavors. However, how many people can say that they have knowledge of the man Disney was before creating Mickey Mouse and what follows?