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Essay on the importance of design
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What is Design?
It is important that designers and innovators know how to protect the products of their own intellect and creative ideas. Many of these creative industries include multimedia, photography, advertising, animation, illustration and graphic design, just to name a few. Design is an ability and skill that develops products to improve functionality, efficiency and style. It has become vital to building livable and sustainable communities.
Design, by definition, refers to the ‘features of shape, configuration, pattern or ornamentation, which gives a product a unique appearance, and must be new and distinctive.’
Design under IP is particularly specific as it does not refer to just anything visually communicated (i.e. brochures, websites, advertisements and visual identities), but rather focuses on the product design itself. Product design refers to the items visual appearance, but not how it internally functions, material or feel. It also refers to design process that was undertaking in order to complete the final product. Some well-known examples of registered designs include the 1984 electric jug, the 1976 Speedo swimming trunks and the 1986 Dunlop Tyre.
Laws and regulations regarding design in Australia are implemented under the Intellectual Property Laws Amendment (Raising the Bar) Act 2012 and even more recently the Intellectual Property Laws Amendment Bill 2014. These are proposed to amend the Designs Act (2003) and Designs Regulations (2004) by raising quality and standards to an international level, reducing delays in application processes and simplifying the system of application process by making it easier to use. These are the greatest changes to these laws and regulations in 20 years. One of the major criti...
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...ate of producing fakes as much as with other IP branches.
Conclusion
In conclusion, design laws in relation to intellectual property have changed and developed to suit today’s globally expanding technology and communication. While these laws have not changed as frequently and dramatically as other sections of Intellectual Property, it is proven to update as needed. The upcoming changes in regulation for easing design’s registration is a step in the right direction for businesses although it can be difficult to manage. It encourages innovation in different industries, but doubtfully will stop counterfeiting on a large scale. Changing design regulations implements secrecy in relation to developing the best option for an entire society (i.e. health products), but essentially allows a creator to take control, ownership and usage of his or her new and distinctive work.
(7) Hall B. Patents and Patent Policy -. 2007. The 'Secondary' of the 'Secondary' of the 'Secondary' of the 'Secondary' of the 'Secondary' of the 'Secondary' of the 'Secondary' of the Morse H. SETTLEMENT OF INTELLECTUAL PROPERTY DISPUTES IN THE PHARMACEUTICAL AND MEDICAL DEVICE INDUSTRIES: ANTITRUST RULES. Allison JR, Lemley MA, Moore KA, Trunkey RD. Valuable patents. Geol.
Lawson, Bryan. How Designers Think: The Design Process Demystified. NY: Architectural Press, 1980, 2007. Massachusetts: NECSI Knowledge Press, 2004.
“Design is the method of putting form and content together. Design, just as art, has multiple definitions, there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.”(Rand, Paul)
Nothing is original these days, we live in a postmodern society that is continuously reusing, revising or reproducing existing ideas, thoughts concepts and images. Originality implies a lack of outside influence but we are humans and as such we cannot avoid interacting with each other and we cannot avoid the visual and auditory stimuli that we encounter in our daily lives. With that in mind the notion of originality becomes a paradox in itself. All claims of innovation and individuality during the design process are misguided because artists are always consciously or unconsciously deconstructing and reconstructing existing elements into new configurations.
Not just designers, but also other artists that influence our daily lives like architects and animators and industrial designers. Practically any field you could possibly think of.
One main item that could affect design is the concept of liability. In today’s day and age, organizations are quick to lay blame on an individual instead of looking at process improvement. For example, a manufacturing organization that identifies how to improve processes to avoid/correct seeing defects would strengthen the loyalty of its workers vs. one that identifies individuals to blame. Most new design is reviewed
Traditionally, Dansk Designs followed a strategy of differentiation. When a firm follows this strategy, they create differences in the firm’s product or service by creating something that is perceived as unique and valued by customers. Differentiation can take many forms, including prestige or brand image, which Dansk decided to implement. Their product line consists of eight product categories, which include flatware, china, linen, glass, decorator cookware, and wooden bowls and trays. Their products are of high quality and are highly priced. Dansk was able to achieve a differentiation advantage because their price premiums exceeded the extra costs of being unique. Dansk is able to create these unique products because of the talented designers they employ, including Jens Quisrgaard, Niels Refsgaard, and Gunnar Cyren. Another competitive advantage of a strategy of differentiation is the ability to deal with supplier power. There is a certain amount of status associated with being the supplier to a producer of differentiated products. Dansk’s principal supplier, Richard Nissen, has enjoyed working with Dansk because he believes they have been able to “preserve the handcrafted nature of the products”.
A designer must be able to make his or her work visually appealing so that consumers are more likely to consider making purchases. A designer must be able to understand what a consumer wants to be able to capture his or her desires. One must listen to the needs of his or her clients and be able to interpret that information into an original and unique design. Prospective designers must be flexible and must work quickly while paying attention to the details within their designs. A designer may have several projects at once and must be able to work diligently on these projects as to finish them in a timely manner, so as not to disappoint the customer. Despite seeming like a glamorous and easy career, majority of the time designers work long hours to make ends meet with their projects (Romano 64). A designer has to consider several thousands of different images and fonts to put into his or her work to make it more visually appealing to the customer. Designers consider the fonts, images, colors, and layouts to make sure that none of the items clash in a bad way. One must do all of this while also making sure not to intrude on any copyright laws. If a designer were to break a copyright law, he or she could be fined and sued for a very large sum of money. A designer could use pictures from public domain or even take pictures for themselves
Design has established itself as core elements in societies helping countless communities build infrastructure, invent new ways to better living conditions and create design desirable for consumption hence bettering the economy. Though this is a positive, most designers of the 21st century use their skills and their designs alike for those who can afford it; designing for what’s in fact the minority, 10% of the world’s population. The reason why developmental aid and design for development is essential to improving standards of living for those who live in developing countries, but to also bridge the gap between the rich and the poor. Ilse Oosterlaken (2009, p.100) equates most designs for development that use a `participatory' process as having a limited, user-centred approach; and suggests instead a more universal design approach, which she calls ‘capability sensitive design’. This essay will illustrate designs that have contributed to developmental design through capability sensitive design approach, considering sustainable design that are not only better the environment, community health and social welfare but the country’s economic standing. Through evaluating each example’s potential for real, sufficient, diverse and lasting value for the targeted users we can determine each design’s efficiency.
What is set designer to me? A set designer is the most important person in the theater production because their innovative imaginations help the directors how he should peruse the story. Set designer manager is like a central man because he has to communicate with everyone who is working in their play at some point. Such as costume designer, lighting designer, and stage manager. These three managers are important because the scene design should match with the character costume, the light effect will help the set to glow, and stage manager can tell the actors how to perform based on the set space provide. Set designer has the advantage of working anywhere because their job is to be creative. In the 1900s the production has to spend lots of money
The elements of design were created by Arthur Wesley Dow to help people see, describe, and create visual qualities in a systematic way. It consists of 7 elements: line, shape, form, colour, value, texture and space.
Hegeman, J. (2008). The Thinking Behind Design. Master Thesis submitted to the school of design, Carngie Mellon University. Retrieved from: http://jamin.org/portfolio/thesis-paper/thinking-behind-design.pdf.
...he organization. The output of the design group’s efforts is detailed drawing and other specifications, which assist the succeeding groups for effective usage of the raw materials into a finished product. This information is also important for the product
Design has major impact with concerns to environmental qualities. This field is a direct study of the relationship between behaviouristic actions of its inhabitants. Designers constantly interact with people and communicate to solve the needs of their clients regardless of large or small scale projects. Analysis is key in combining creativity with managerial design solutions. These outside-of-the-box designers have the ability to create beautiful, safe and functional and aesthetically pleasing spaces using common factors, designing for communities as well as,
A new product on the market may look all shiny and new and be appealing to customers but what is the story behind the product and what is the underlying future for this product. Where were the original materials from? Is it all legalised? Where did the manufacturing take place? How was the product manufactured? These are all questions that are never properly addressed in the design industry and are just simply overlooked. They are the aspects of designing and producing a new product that need to be carefully looked at to make a good design, and to make sustainable products.