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Internet privacy and security
Privacy on the internet
Internet privacy and security
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Information is being shared online each time users browse the internet. This information is being disclosed from visited sites, and is being used by companies to better target customers. Sites, such as Facebook, Twitter, and Google plus are capable of tracking browsing activities, not only within the site, but beyond those boundaries. From each Facebook page like, to Twitter’s tweet button, personal information is made available to others. This paper will explore the technical and ethical considerations of the personal information being shared on the web for targeting customers based on their likes. This paper also covers the issues and concerns of data mining, and the privacy of online consumers. I will explain how personal information is obtained, and what purposes it is used for. I will also cover ways in which we can control how our information is being handled, and how to keep information out of other people’s hands.
Keywords: data mining
The Internet and Online Marketing
Has online marketing gone too far? The privacy of consumers has become a big concern when it comes to onli...
The internet, an unregulated environment where both government and advertising agencies watch your actions and create profiles based on various traits. This is the picture painted in “The Daily You: How the New Advertising Industry is Defining Your Identity and Your Worth,” by Joseph Turow. Turow addresses the issue of how lack of government intervention and poor industry self-regulation has led to a situation where every click is analyzed to the point that even when advertisers omit the users name and address, users are still very much known. Based on these profiles, targeted ads and deals are sent to each individual, creating a class-based system that is defined by what advertisers have concluded the individual likes. The main thesis by Turow
Did you know that almost everything you do on the internet is being tracked and recorded in some way? In the Article, George Orwell… Meet Mark Zuckerberg, by Lori Andrews, Andrews talks about how behavioral advertising, which is the tracking of consumer’s online activities in order to bring custom-made advertisements, is a topic that is concealed to many people and can cause damage. Search engines like Google store the searches you have made and in 2006 there were search logs released which had personal information that people were judged by (Andrews 716-717). Data aggregation is the main way Facebook makes its money. Andrews believes that it’s an invasion of privacy and is not known well enough by the public. This article is aimed at young and new internet users that are ignorant of the possible dangers on the web. Lori Andrews is successful at informing novice users about the dangers of behavioral
..., websites and online marketers do find ways around users’ precautions to gain personal information. There are many people out there who want to use personal information like credit card numbers or addresses to cause harm to others. These cases are the extremely negative ones that people want to and should avoid. The case of companies and third parties tracking browsing history and other information for advertising purposes hover over a finer line between good and bad. For some people, tracking can be considered convenient in terms of shopping for what they are interested in, and others may be uncomfortable with the thought of being tracked without knowing. As stated in the beginning, complete privacy is unlikely, but being informed about the tactics of the Internet can help one protect themselves and others in their care to be as careful and private as possible.
The personal connection Americans have with their phones, tablets, and computers; and the rising popularity of online shopping and social websites due to the massive influence the social media has on Americans, it is clear why this generation is called the Information Age, also known as Digital Age. With the Internet being a huge part of our lives, more and more personal data is being made available, because of our ever-increasing dependence and use of the Internet on our phones, tablets, and computers. Some corporations such as Google, Amazon, and Facebook; governments, and other third parties have been tracking our internet use and acquiring data in order to provide personalized services and advertisements for consumers. Many American such as Nicholas Carr who wrote the article “Tracking Is an Assault on Liberty, With Real Dangers,” Anil Dagar who wrote the article “Internet, Economy and Privacy,” and Grace Nasri who wrote the article “Why Consumers are Increasingly Willing to Trade Data for Personalization,” believe that the continuing loss of personal privacy may lead us as a society to devalue the concept of privacy and see privacy as outdated and unimportant. Privacy is dead and corporations, governments, and third parties murdered it for their personal gain not for the interest of the public as they claim. There are more disadvantages than advantages on letting corporations, governments, and third parties track and acquire data to personalized services and advertisements for us.
“Human beings are not meant to lose their anonymity and privacy,” Sarah Chalke. When using the web, web users’ information tend to be easily accessible to government officials or hackers. In Nicholas Carr’s “Tracking Is an Assault on Liberty,” Jim Harpers’ “Web Users Get As Much As They Give,” and Lori Andrews “Facebook is Using You” the topic of internet tracking stirred up many mixed views; however, some form of compromise can be reached on this issue, laws that enforces companies to inform the public on what personal information is being taken, creating advisements on social media about how web users can be more cautious to what kind of information they give out online, enabling your privacy settings and programs, eliminating weblining,
The Internet offers many benefits but it also creates many threats that undermines our personal privacy. Concerns about loss of privacy are not new. But the computer's ability to gather and sort vast amounts of data and the Internet's ability to distribute it globally magnify those concerns [1]. Privacy concerns on the Internet are centered on improper acquisition, improper use of personal information such as intrusions, manipulation, discrimination, identity theft, and stalking of personal information. Today the Internet stretches our geographic boundaries and force us to deal with global ethic based on moral principles held to be valid across the cultures. Due to the nature of the Internet, our personal information may be transmitted over the internet and that the transfer of personal information may be made to any country in the world, regardless of the extent of any data protection laws and regulations in any of those countries.
Since both consumers and businesses advantage from the use of data mining, each party has to honour the right of the other one in order to keep an ethical function of the data mining relationship between the two of them. Long ago, data mining was only about essential and voluntary information collected from customers who were aware that their information is being gathered. Nowadays, the ethical issues raised are whether the data collected will be used against customers’ rights, and whether it will become a part that is accessible in the future by others. The strategies proposed by Payne and Trumbach, with regard to Data mining(1) and consumers’ information, propose that in the right moral structure, data mining can be ethically effective and protective to consumers’ right. Six principals are needed for a productive ethical data mining strategy: anonymity, disclosure, choice, time limits, trust and accuracy of data (Payne & Trumbach, 2009).
There are various kinds of definitions about what data mining is. The authors in [1] define data mining as “the process of extracting previously unknown information from (usually large quantities of) data, which can, in the right context, lead to knowledge”. Data mining is widely used in areas such as business analysis, bioinformatics analysis, medical analysis, etc. Data mining techniques bring us a lot of benefits. Business companies can use data mining tools to search potential customers and increase their profits; medical diagnosis can use data mining to predict potential disease. Although the term “data mining” itself is neutral and has no ethical implications, it is often related to the analysis of information associated with individuals. “The ethical dilemmas arise when data mining is executed over the data of an individual” [2]. For example, using a user’s data to do data mining and classifying the user into some group may result in a variety of ethical issues. In this paper, we deal with two kinds of ethical issues caused by data mining techniques: informational privacy issues in web-data mining and database security issues in data mining. We also look at these ethical issues in a societal level and a global level.
With more than 500 million active users, the site is a warehouse of personal information. Personal profiles allow users to provide information about their name, age, hometown, relationship status, activities, job, school, and more. They can connect with the others’ profiles and become ”friends”. Combined with a profile picture, you can pretty much learn anything you want to know about somebody over Facebook (should they choose to provide the information). However, what many users fail to realize is that in most cases this information is not only available to their “friends”. Though users can change their privacy settings to limit with whom their profile information is shared, the site gathers and stores more than most of us want to acknowledge. For instance, the Facebook “Like” butto...
Perhaps the founder of Facebook, Mark Zuckerberg, said it best when he claimed that privacy is no longer a “social norm.” Virtually everyone has a smart phone and everyone has social media. We continue to disclose private information willingly and the private information we’re not disclosing willingly is being extracted from our accounts anyway. Technology certainly makes these things possible. However, there is an urgent need to make laws and regulations to protect against the stuff we’re not personally disclosing. It’s unsettling to think we are living in 1984 in the 21st century.
Papacharissi, Zizi, and Jan Fernback. "Online Privacy And Consumer Protection: An Analysis Of Portal Privacy Statements." Journal Of Broadcasting & Electronic Media 49.3 (2005): 259-281. Communication & Mass Media Complete. Web. 24 Nov. 2013.
In recent times we might consider that the right for privacy in one of our major achievements in our society. Unfortunately the same does not apply for the Internet. The Internet once considered a place for free information exchange and sharing, has the potential has becoming the biggest threat to its users. The commercialization of the Internet is one of the major reasons why the chances of a compromise of our privacy have increased. Customer profiling, address trading or simple lack of care with sensitive customer information are just some of the threats that this commercialization has bought to our ‘free’ Internet. Another reason being that with the increase of threats there is a regular change in technology to counter these threats. These changes make it harder for the already overstrained users to cope with the ever changing technology.
Myhre, Julie. "Technology Is Invading Our Privacy." Direct Marketing News. N.p., 20 Sept. 2013. Web. 14 Apr. 2014.
...try to ensure Internet security. More practically, marketers must try to target consumer groups more accurately. Minimizing unwanted consumer contacts may reduce the intensity and visibility of some dimensions of privacy issues. Last, marketing researchers must attempt to define privacy operationally. Much has been said and written about consumer privacy, but we still have little understanding of what information consumers consider private, why they consider it private, and whether this set of information changes situationally or in response to other factors.
Most social networks make it possible for individuals to upload their entire life to a public profile. You’re not only sharing personal information with your friends but also the friends of your friends. Personal information spreads rapidly on a Social Networking Site than through a real-life network and sometimes provides more information than we would have thought. A social networking site is defined as a network of individuals related to each other based on a common interest or a real-life connection. The popularity of these sites introduces the use of a new and easy form of communication. People spend countless hours interacting with their ‘friends’ on these sites with the help of a ‘comment’ and a ‘like’ button.